The attitude and process of writing-attention, accumulation and persistence.
Attention-graduation thesis is the "last blow" of MBA study. We should not only understand it from the perspective of whether we can graduate smoothly, but also regard it as an opportunity to improve ourselves systematically. The tutor asked us to do: the written paper 10 is still valuable after 0 years; Dare to give paper as a gift to anyone; Dare to submit the paper to the company leader. I think this makes sense. Only by paying enough attention, standing high, having a broad vision and seeing far can we write a good paper. It is difficult to get good grades by staring at the copying ratio and the total number of words all day. Secondly, we should ensure effective writing time. On the one hand, we should use spare time to collect information and consult books, on the other hand, we should ensure that there is a whole block of time for writing.
Accumulation-"Tall buildings rise from the ground". Without a certain accumulation, it is difficult to finish a 30 thousand-word paper. This requires a systematic study of relevant theories, collection of certain data, and access to a large number of books and documents. It should be noted that the first step is to read a certain number of MBA graduation theses on similar topics to stimulate your own inspiration. In recent years, the "theoretical summary" part of case papers tends to be weakened or even cancelled. However, the author should systematically review the relevant theories and study the representative works in the fields involved in the thesis. Only when he has a deep understanding of the theory can he use relevant theories to explain the problem. References and books can be kept at different levels according to the reference level, and can be selectively used or eliminated when writing papers.
Persistence-Generally speaking, it takes six months to one year to write a graduation thesis, which is a marathon to exercise your body and mind, and you will encounter a lot of confusion, confusion and suffering. In this process, you will also hear different opinions and criticisms from tutors, classmates and judges, and the phenomenon of reinventing the wheel and changing the manuscript will also exist. No matter what difficulties you encounter, you don't advocate giving up at will. For other people's opinions, try to find a balance with your own ideas, especially communicate with your tutor and reach an agreement with them on the topic selection and framework as soon as possible. Clear writing ideas, plus accumulation and persistence, one day you will suddenly feel "the sky is wide open" and achieve breakthrough and sublimation.
On Topic Selection —— Familiar, Reasonable and Accurate
Familiarity-Generally speaking, choose a topic that you are familiar with. Choose unfamiliar topics to write, it is difficult to become your own knowledge reserve in a short time. Because of the lack of collection and mastery of information and materials, it is difficult to form one's own understanding and views. Even if you pass the defense, you can't achieve the goal of system perfection through writing.
Reasonable-choose a topic that is convenient for in-depth study. MBA graduation thesis can be roughly divided into case study and theoretical study (diagnosis report and investigation report also belong to case study). Case study is often the main direction for everyone to choose. The selection and positioning of cases should follow the principle of "small but not big", and it is best to "implement from the industry to the company and from the company to the specific work". Start small and study thoroughly, and the results of the paper will naturally "reverse sublimation". The bigger the topic, the more difficult it is to control, and it can only revolve around the problems and truths that everyone is familiar with.
Accuracy-plan ahead and accurately grasp the "theme" and foothold of the topic. The so-called "subject" refers to the research object of the paper, such as "marketing system", "marketing strategy", "incentive model" and "incentive mechanism". The so-called foothold refers to the purpose of research, such as analysis, research, optimization, improvement and promotion. There are many differences and connections between these seemingly identical or similar statements. If we don't grasp this point well, in the process of writing and defense, there will often be "irrelevant words" and detours.
About the text-clear layout, objective description, in-depth investigation, innovation and pragmatism.
Clear layout-when writing case papers, there are often problems that only talk about "what" without solving "why" and "how to do it". To solve this problem fundamentally, we must first start with a reasonable framework. As far as case papers are concerned, "status quo-problem-solution" is the usual mode. This traditional and clear structural layout makes people clear at a glance, and also gives the writer a psychological hint of "finding problems and solving problems" to avoid the above-mentioned crux.
Objective Description-As far as the description of "current situation" is concerned, the principle of "directness, objectivity and relevance" should be followed, and the original materials of the company should be quoted as much as possible. Limited by space, it can be summarized, but it is not suitable for subjective treatment. In addition, materials related to the theme should be selected, such as writing a paper on salary management. If the organizational structure and responsibilities of the company are related to the content written, they will be involved. If it doesn't matter much, there is no need to pile this material blindly.
In-depth investigation-Based on the analysis of the current situation and problems, investigation is usually an effective means, especially the salary investigation of human resources and the investigation of marketing. It is necessary to design the questionnaire reasonably, and make an effective investigation with the help of internet, telephone and other tools and resources such as friends and colleagues. Professional knowledge and software in statistics can play a great role here. If limited by time, energy and knowledge reserve, it is not convenient to use professional software to go deep, simple and straightforward investigation can sometimes play a very good role. It should be noted that we should not only find out the problems and characteristics, but also use the knowledge we learn every day, especially the basic theory, to deeply analyze the reasons and dig out the corresponding logic of the problems and reasons.
Innovation and pragmatism-the core and foothold of the paper is embodied in the solution. Generally speaking, this part of the paper must pay attention to innovation and feasibility. Innovation is not mysterious and not difficult. The systematic integration of multiple viewpoints may become "innovation"; Applying traditional theory to solve new problems is also innovation; Innovation is sometimes an extension of others' views and practices. Innovate in practice, practice in innovation, and strive to make the article both grounded and refreshing. If you can show the recognition and even the implementation effect of the scheme in your paper, it will add icing on the cake to your paper.
There are also some "face-saving" techniques for you to learn: it is a good idea to pay attention to typesetting and format and let professional printing agencies help; Don't have typos, sentences should be fluent, and every part including "thank you" should be written carefully; Papers should have an appropriate number of charts and tables (generally speaking, 10-20 is appropriate).
When you finish writing the text, you will enter the defense session. Pay enough attention to the opinions of the judges in the pre-defense, and discuss with the tutor how to implement them in time. When it comes to formal defense, "just answer without arguing" should be a smarter choice. The judges are here to "find fault" and sometimes ask questions that have little to do with your thesis (he just looks at your understanding and preparation in this respect). It is suggested that the judges affirm the relevance of each question before giving a reasonable answer.
For each of us, MBA thesis writing is not only a process of training our writing ability, but also an opportunity to improve our comprehensive quality. I hope you don't treat MBA thesis writing in a coping way, just regard it as a link to get a degree certificate, seriously regard it as an important part of MBA study and education, and try to spare more time to write. I hope that after reading the author's personal MBA thesis writing experience, we can share it, which can inspire and help.