As a franchisee in the process of running a tea shop, consumers will realize that they are easily influenced by the external environment during the purchase process, which in turn affects their purchase decisions. Since consumers will buy because of external factors, tea chain stores should make full use of external factors to strengthen customers' cognition, thus causing customers' buying behavior. Now, the three factors that most affect customers' purchase are listed as follows: the first is the design and layout of the store. This is not difficult to understand. Generally, when we walk into a tea shop, the first thing we see is the layout and product display in the shop. I think every franchisee deeply understands the importance of in-store layout and product display. Here, Bian Xiao of Mingshan wants to emphasize that both the display of products and the layout in the store must be dynamic. Because tea culture has a long history in China, we will find that the overall style of many tea chain stores is dark, which is considered as a wind of precipitation. However, Bian Xiao thinks that such a tea shop environment will give people a sense of oppression, but the fashionable interior decoration will attract consumers more, just like the whole franchise store of Mingshan Tea Industry. The second is the clever guidance of the clerk. The display in the store is a sensory stimulation to consumers, so the auditory factor comes from the language charm of the sales staff in the tea franchise store. How to give full play to the sales staff's clever mouth function and let customers receive auditory stimulation depends on their respective abilities. In addition, the auditory factors of tea franchisees also come from the background music in the store. Psychologists say that music is more likely to make customers feel emotional than text or voice propaganda. Therefore, music can promote customers' consumption behavior in a certain sense. The third is to provide a free tasting experience. It is also a marketing tool for tea shops to let consumers taste it for free and stimulate their desire for consumption. Tea chain stores can regularly carry out free goods tasting activities, so that consumers can feel the true quality of products, and then stimulate consumers' desire to buy. Especially in the face of big customers, the quality of products is the most important thing to grasp the hearts of big customers. At the same time, you can also set up a sample experience package, which can be given in an appropriate amount according to the purchase amount of consumption, so as to improve the return rate of consumers. For the tea shop, it should be caused by taste factors to make consumers have the impulse to buy. At the same time, we should pay attention to the customer's visual factors and tap the customer's auditory factors. Finally, the sales of tea franchisees will increase by combining the three factors to stimulate customers' enthusiasm and desire for consumption and making preparations in these three aspects.