Starting a business from scratch at 7 o'clock in the morning, Lu Jingang started a busy day as usual. As the name implies, Lu Jingang always goes to work the earliest and gets off work the latest, which is also his pleasure. As long as I have nothing to do, I feel very uncomfortable. ? Thus, in a short period of 10, a legend was born: the poor boy who only took 70 yuan out for a trip in those years turned into a billionaire.
Punch the workaholics out.
The titles of Chairman of Hua Hui International Co., Ltd., Chairman of Sichuan Huiji Food Industry Co., Ltd. and Chairman of Chengdu Hualong Food Industry Co., Ltd. are enviable, but in 1990, he was just a poor boy of 17 years old from Nanxi, Yibin, with only 70 yuan money.
In the following five years, Lu Jingang, who had no money or personal support, worked as a cook, deliveryman and salesman. Although his work is not ideal, he persevered with an indomitable spirit and accumulated his life. The first bucket of gold? A large number of food enterprises and retail enterprises have valuable resources and rich relevant marketing experience.
Use? The first bucket of gold? Lu Jingang pooled tens of thousands of dollars, and 1996 invested in the establishment of Chengdu Hualong Food Company, and began to move towards the road of food agency. At the beginning of the business, the company had only five poor people, and its business development did not improve for a long time.
But what did Lu Jingang do? Stupid? I bought a punch card machine for 3800 yuan, accounting for more than 10% of the total capital-punch cards were not popular in many big companies at that time. Lu Jingang said that this is to remind yourself to work hard; The punch card machine also witnessed his crazy efforts: from the establishment of the company to the present, Lu Jingang went to work at the earliest and left at the latest.
Lu Jingang's efforts have been richly rewarded. By 2000, Hualong Food had successfully represented dozens of well-known brands at home and abroad, and built a sales network covering Shang Chao and community convenience stores 100% in Sichuan, dominating one side.
superb courage
? The success or failure of product development and sales depends on the market. I would never do a product or business without a market. ? Lv Jingang is brave, a soldier who fought selflessly in commercial war, but everyone who knows him knows that this young boss is full of wisdom and courage in his bones.
200 1, Lv Jingang represented a melon seed brand in Anhui. Once in Anhui, he looked at the production technology of this kind of melon seeds in detail, and suddenly realized: the original melon seeds are not? Fried? Yes, but with Chinese herbal medicines as auxiliary materials, through soaking, steaming, boiling, drying and other production processes? Cooking? Made of. So Lu Jingang came up with an idea: why not move the craft to Chengdu and make one himself? Cooking? Guazini
This idea didn't win the support of people around, but in August of 200 1, Lu Jingang invested 5 million yuan to set up Huiji Food Co., Ltd., and at the same time hired the original team of Huizhou Guazi with high salary to name it carefully for himself? Emblem Melon seeds as a production guide. Almost overnight? Emblem Melon seeds sell well in Sichuan and southwest China; And after that? Emblem Products such as dried tofu series are also gradually booming.
Buy credibility with the future.
However, the development of the two signboards was not smooth sailing, especially between 2002 and 2003. Emblem The development of banks has encountered a serious shortage of funds, and Lu Jingang, who is running between banks, has not found a solution for a long time. What shall we do? He decided to gamble his reputation.
Lu Jingang showed his personality charm: he took out all his property, including real estate, as a risk guarantee and signed a promise of lifelong repayment. This is risking my personal future. ? His practice has won the trust of many banks. After successfully obtaining funds, Hui? Achieve a leap again. Hualong? And then what? Emblem Both assets exceed 1 100 million. ? This is? Emblem In the past eight years, I have been under the greatest pressure. Being able to withstand pressure is a process that managers must go through. If you can't even pass this level, I'm afraid you'll have collapsed long ago. ? He said frankly.
Starting a business from scratch Part II 1982 18-year-old Ma Yun failed the college entrance examination for the first time and went to school to make a living. He worked as a secretary and a porter, and then delivered books to a magazine three times. By chance, when Ma Yun copied documents for the chairman of Zhejiang Dancers Association, he came into contact with Lu Yao's masterpiece Life. This book quickly changed Ma Yun's mind. What did Ma Yun learn from the book? Although the road of life is long, the key points are often only a few steps? I made up my mind to take the second college entrance examination. 1983 Ma Yun, 19 years old, still failed in the second college entrance examination, with a total difference of 140 points. However, inspired by the indomitable spirit of the volleyball girl, he is about to take the third college entrance examination, but he is determined never to give up because of the opposition of his family. 1984 20-year-old Ma Yun passed the college entrance examination for the third time. His score is a junior college score, 5 points below the undergraduate line. Later, because Ma Yun was dissatisfied with the enrollment of his major, Ma Yun was transferred to the foreign language undergraduate major and stumbled into the undergraduate course of Hangzhou Normal University. 1988 Ma Yun, aged 24, joined Hangzhou Dianzi University as an English teacher after graduation. 1988? 1995 While teaching at Hangzhou Dianzi University, she taught English part-time in an evening school in Hangzhou, and at the same time helped others to translate English. 1995 quit the university teacher. From 65438 to 0994, 30-year-old Ma Yun started his business and founded the first professional translation agency-Haibo Translation Agency in Hangzhou.
1995, Hangzhou English is the best? Ma Yun, 3 1 year-old, was entrusted by Zhejiang Provincial Communications Department to collect debts in the United States. As a result, the money didn't reach a penny, but I found one? Treasure house? In Seattle, Jack Ma, who knew nothing about computers, went online for the first time. As soon as he learned to surf the Internet, he thought of making an online advertisement for his translation company. In the morning 10, he posted the advertisement online. Before noon 12, he received six emails from the United States, Germany and Japan, saying that this was the first webpage they had seen about China. Ma Yun realized at that time that the Internet was a gold mine. I began to fantasize about going back to China and setting up a company specializing in the Internet. Ma Yun came up with the idea of collecting information about domestic enterprises and publishing it online to the whole world. He immediately decided to cooperate with friends in Seattle, which is the world's first B2B e-commerce model, and thus began to have creativity. And named it China Yellow Pages. On the night of returning home, Ma Yun made an appointment with 24 friends, who were also nominal students of his night school, to introduce them. As a result, 23 people objected, and only one person said that he could try. Ma Yun thought about it all night and decided to do it the next morning, even though 24 people opposed it. ? In fact, the biggest determination is not that I have great confidence in the internet, but that I think that doing one thing, experience is success. If you go to rest, you can turn around if you can't. If you don't do it, it's just like thinking about a thousand roads at night and taking one road in the morning. . When Ma Yun mentioned it, he appreciated his courage, not his vision.
1April, 1995, Ma Yun, aged 3/kloc-0, contributed 7,000 yuan, and joined hands with his sister, brother-in-law, parents and other relatives to make up 20,000 yuan. Haibo network? ,? Haibo network? Since then, it has become one of the earliest Internet companies in China. China Yellow Pages? . 1996, 32-year-old Ma Yun tried his best to promote his Chinese Yellow Pages. In many cities without internet, Ma Yun is always called? Liar? But Ma Yun is still as indomitable as a madman. He reminds himself like this every day. Internet is a 3000-meter long-distance race that will affect human life in the next 30 years. You must run as fast as a rabbit and as resistant as a tortoise. ? Then go out and talk to people about the internet and convince customers. This business is difficult to carry out. 1996 The transaction was actually 7 million! That is, this year, the Internet gradually became popular. 1March 1996, due to the disparity in strength of Hangzhou Telecom, Ma Yun finally had to cooperate with Hangzhou Telecom. Ma Yun's China Yellow Pages assets were converted into 600,000 yuan, accounting for 30% of the shares, and Hangzhou Telecom contributed 6,543,800 yuan+0.4 million yuan, accounting for 70% of the shares. Later, due to different business ideas, Ma Yun and Hangzhou Telecom parted ways, gave up their own China Yellow Pages and gave all their 265,438+0% shares in China Yellow Pages to employees who started a business together. This year is 1997, which is the first failure of Ma Yun's entrepreneurial career. Ma Yun was 33 years old this year. 1997, after Ma Yun left China Yellow Pages, he was invited by MOFTEC to join China International Electronic Commerce Center (EDI), a newly established company founded and managed by MOFTEC, with 30% of the shares, and participated in the development of official website and later online China commodity trading markets of MOFTEC. In this process, Ma Yun's btob thought gradually matured? Using e-commerce to serve small and medium-sized enterprises. He even thought of the domain name of the website, Alibaba. The Internet is like an endless treasure, waiting for people to explore, just like the cave opened by Alibaba with a spell. 1999, 35-year-old Ma Yun was fed up with the bondage, stumbling and timidity of working in government enterprises. He turned down the invitations from Sina and Yahoo and decided to start a business in Hangzhou. All the players gave up other opportunities and decided to follow. This year is 1999, which is the second time that Ma Yun failed to start a business. 199965438+1October 15, Ma Yun and his team quietly returned to the south.
1February, 1999, the first plenary meeting was held in Ma Yun's home on the lakeside in Hangzhou. 18 entrepreneurs are sitting or standing around the impassioned Ma Yun with serious expressions. Ma Yun delivered a passionate speech quickly and crazily? Groping in the dark and shouting together, you won't panic if I rush forward and shout. You go straight with a big knife, and a dozen people go forward. What's there to panic about this time? What happened? At the meeting, Ma Yun and his partner * * * raised 500,000 yuan. And by convention, the whole process is recorded. Ma Yun firmly believes that this will have great historical value. Ma Yun said at this meeting? We want to run an e-commerce company, and we have three goals. First, we should build a company that can survive 102. Second, we should set up an e-commerce company to serve the small and medium-sized enterprises in China. Third, we must build the world's largest e-commerce company and rank among the top ten global websites. From this day on, Ma Yun began to make up his mind to do e-commerce. Although there was only 500,000 venture capital, Ma Yun bought Alibaba's domain name from a Canadian for $65,438+0,000, and carefully registered alimama.com and alibaby.com. They didn't rent an office building, so they worked in Ma Yun's home. At most, there are 35 people sitting in a room. They spend 16- 18 hours working frantically at Ma Yun's home every day, designing and discussing web pages and ideas day and night, and lying on the floor when they are sleepy. Ma Yun constantly encourages employees. When the starting gun rings, you have no time to watch your opponent run. You only run all the way? Warn employees again? The biggest failure is to give up, the biggest enemy is yourself, and the biggest opponent is time? In this way, Arababa was born and raised in Ma Yun's home. Alibaba was officially launched in March 1999, until it gradually attracted the attention of the media and venture capitalists. After rejecting 38 investors who didn't meet their own requirements,1August 1999, in the first quarter of 2000, the family accepted the investment of $5 million mainly from Goldman Sachs Fund and $20 million from Softbank. As a result, it made a breakthrough and reached Changhong and Chongqing. It was not until it became the world's largest internet trade market and the first brand of global e-commerce that it gradually developed and became the Alibaba Empire of Alibaba Group. From 1995 to 1999, when Alibaba came out, it took Ma Yun five years and experienced two failures before he succeeded in the first stage.
From the mileage of Ma Yun's first stage of entrepreneurship, we can see such a great quality of Ma Yun. 1, unwilling to lag behind, never giving up, three college entrance examinations, two failures, just further encouraging Ma Yun to persevere and be sure to succeed. 2. Quick response, clear thinking, good at discovering and grasping the law of network development. From China Yellow Pages to Alibaba to Taobao to Alipay to Ali Mom, this has been verified. 3. Be bold and cautious, and be indomitable. First, he resigned as one of the top ten teachers in Hangzhou, then left China Yellow Pages, which cooperated with Hangzhou Telecom, and China International Electronic Commerce Center (EDI), which cooperated with MOFTEC. First, I am bold and indomitable, leaving no way out. The second is caution, although a bigger chess game has been brewing in my heart. 4. Enthusiastic and charming. Ma Yun has left the company that cooperated with Hangzhou Telecom and MOFTEC. Employees are willing to give up better conditions and start a business with Ma Yun. 18 people who started their business in those years are still developing with Ma Yun. Through personal charm and passion, Cai Chongxin, the Asian representative of an international venture capital company, can be attracted to give up his job and follow. The $20 million venture capital invested by Softbank Masayoshi Son can be completed in six minutes. 5. Believe in yourself and analyze rationally. Ma Yun is super confident in himself. At the first meeting of Alibaba's entrepreneurship, Ma Yun predicted the future and asked for the whole process of photography as a historical witness. Many people say that Ma Yun is arrogant, but Ma Yun said that he founded Haibo Network with courage and vision. In the early days of Alibaba's business, Ma Yun asked for a partner? Invest with spare money instead of borrowing money, because there is a great possibility of failure? . Ma Yun is crazy and confident, but I believe this is the result of his rational analysis. It is accidental for a person to succeed once, but Ma Yun has been developing continuously since 1999 when Alibaba started his business successfully. We can't say that Ma Yun is only bold and confident, which of course includes wisdom and reason.
Ma Yun's success is not only because he started his business earlier than us 10 years! Maybe you think Ma Yunsheng was born at the right time, but you were born at the wrong time. Maybe you think that Ma Yun is well-funded and you are as poor as a church mouse. Maybe you think Ma Yun is lucky and you are unlucky, but don't forget that Ma Yun failed in the college entrance examination for the second time, worked as a porter, pushed three rounds and worked as a hawker. Don't forget that at the beginning of Alibaba's business, 35 people were crowded into a room. Everyone has to start a business by financing, and Ma Yun has to borrow money to get his salary. Don't forget that Ma Yun is 1 .62m tall and weighs only10,000. At the beginning of China Yellow Pages, many people called him a liar. Ma Yun's entrepreneurial success is not accidental, but the crystallization of wisdom and courage, the result of confidence and hard work, and the seamless combination of leaders and teams. What Ma Yun gave us was what Ma Yun said? If Ma Yun can succeed, I believe that 80% of people in China can succeed? If you can think, think, say and do, and become the best cloud in the world, then you may realize your own Alibaba empire.
Ding Shiyuan, 1990, a native of Meizhou, Guangdong. At the age of 3, he moved to Shenzhen with his father who went into business in the sea. In primary school, Ding Shiyuan's academic performance was average. He always wears fashionable narrow-leg pants and classic Nike shoes, swaggering among students, like a chic fashion show. The event planning enterprise he is in charge of now makes him have a wealth of 6.5438+0.2 million yuan (6.5438+0.8 million US dollars).
Students regard him as a hipster and teachers regard him as a fragile egg. To be a man, you should be a jade that is both internal and external, not a fragile egg. As ignorant as you are, you will be eliminated by society sooner or later. ? Ding Shiyuan turned a deaf ear to the teacher's almost derogatory criticism and went his own way. I am not as good as others in learning, but I have my own interests and my own direction in life. ? He often puts his homework aside and indulges in learning makeup.
To start a business, you must believe in yourself.
After being admitted to junior high school, parents and teachers were very anxious, and Dante Shiyuan lived a comfortable and full life. He focused on the research of clothes and models. Whenever he is free, he takes out all kinds of popular clothing books to study, and always saves his pocket money to buy all kinds of favorite clothes, and then puts a POSE at school. Despite the criticism around him, Ding Shiyuan was unmoved, and he firmly believed that his efforts were in the right direction.
The second day, the opportunity finally came. Ding Shiyuan saw a clothing newspaper asking for a reporter. He realized that this was a rare opportunity for him to enter the clothing industry, so he lied about his age without telling his teachers and parents. In the next few days, he spent all his thoughts on learning professional clothing knowledge, using weekends to go shopping and investigate all the clothing markets in Shenzhen.
Entrepreneurship requires fatigue.
Soon, Shenzhen held a clothing enterprise Expo, and Ding Shiyuan decided to experience the feeling of being a clothing reporter in advance. He deliberately put on a suit, dressed himself as a reporter, and then followed the reporters to the booth to eavesdrop on their conversation. After the reporter left, he asked the person in charge of the booth for the contact information of the clothing company and the boss. He worked tirelessly to collect the contact information of more than 300 enterprises and bosses in just one day.
Newspaper recruitment entered the interview session, and Ding Shiyuan confidently walked to the interviewer in a dark suit. He gave excellent answers to all the questions asked by the interviewer, but he volunteered before the other party announced the results. Forgive me for filling in the false information. In fact, I just turned 14 years old, but I am particularly eager to get this position. Therefore, if your company is willing to hire me, I will do my best to help you, and I will provide all the research results I have done in my spare time for free, including the contact information of hundreds of clothing enterprises. ?
Pay will be rewarded.
He presented his own record of Shenzhen clothing market, together with the information of clothing enterprises compiled by China International Import Expo(CIIE), to the interviewer, who was surprised and couldn't help boasting: Although you are the youngest, you are the most diligent candidate. ?
In the end, Ding Shiyuan stood out from hundreds of interviewers. Because of his age, he was finally hired as a student reporter. Since then, he has continued his studies, worked as a journalist and advertising agent, and met a large number of clothing business owners. A year later, he found a part-time job in another national clothing newspaper, and with the help of a bigger platform, he met a large number of excellent models. Combining the needs of enterprises and models, he invited models to help enterprises hold a series of exhibition activities.
Become a multimillionaire from scratch
After mastering many media, enterprises and model resources, Ding Shiyuan founded Dingding Culture Communication Company, and organized and planned dozens of large-scale international cultural activities and world model competitions. Today, Ding Shiyuan, who just turned 22, is worth more than 20 million yuan and is regarded as the youngest self-made rich man in China.
Ding Shiyuan attributed his success to the egg theory. At that time, I was often compared to an egg by my teacher, and I felt much worse than those jade students. But later I learned that eggs also have special and ordinary differences. Double yellow eggs are often more popular than single yellow eggs. So I always tell myself to be more careful, to use more heart than others in everything, as long as I make a double egg, I can still succeed. ?