With the advent of the era of globalization, Internet technology has gained huge development space, thus creating a new era-the Internet era. In the Internet era, all fields are influenced by development, and new technologies, services and product types are gradually derived, thus building a vibrant commercial market. On this basis, in order to ensure that all enterprises can achieve sustainable development in the new era, it is necessary to innovate the strategic management of enterprises. In view of this, the author analyzes the innovation of enterprise strategic management in the "internet plus" era, first expounds the challenges faced by enterprises in the "internet plus" era, then points out the problems existing in traditional enterprise strategic management, and finally puts forward an effective solution to the innovation of enterprise strategic management in the "internet plus" era, with a view to improving the working level of enterprise strategic management.

Keywords: "internet plus" era; Enterprise strategic management; Management organization structure

Foreword:

In recent years, the economic level of China has improved significantly. At the same time, the research and development of internet technology has gradually developed into a key factor to improve the economic level. On the other hand, the arrival of the Internet era has not only changed the structure of the old industries in the traditional economic market, but also provided a new management concept for the strategic management of enterprises to a great extent. This innovation, which originated from the essence of enterprise management, further promoted the innovation of China's economic market model. Based on this, it is of practical significance to study the innovation of enterprise strategic management in the era of "internet plus".

First, the challenges faced by enterprises in the "internet plus" era

From the service point of view, the arrival of "internet plus" era has provided more diversified channels for market development, especially the emergence of "network customer service center" industry, which has brought a new customer-driven way for the development of enterprises. However, most enterprises do not regard customers as the core of their business, which makes their living space smaller and smaller in the era of "internet plus" [1]. From the perspective of economic development, many new products and service models have been added to the economic market in the "internet plus" era, and on this premise, the sources of production materials in various industries have been expanded. On this basis, if enterprises want to achieve sustainable development in the economic market under the new situation, they will face the challenges of organizational restructuring and opening up new markets. Only by fully coping with these challenges and succeeding can they gain a firm foothold in the economic market under the background of "internet plus" era.

Second, the problems existing in the strategic management of traditional enterprises

(A) the overall enterprise management framework is too old

In the era of "internet plus", it is urgent to innovate the organizational structure of various enterprises under the traditional economic market state. Only in this way can we really adapt to the development trend of internet plus market at this stage [2]. However, at present, the managers of most enterprises in China are not aware of this, and they still follow the traditional and outdated "pyramid" framework to complete enterprise management in the process of enterprise management. In the current era of constantly updating information technology, the Internet provides many new thinking directions for the innovation of enterprise management organization structure, but the old pyramid enterprise structure does not adapt to the market development law of the new era. On the other hand, the traditional organizational form of enterprise strategic management does not adapt to the changing speed of market development, which leads to unsatisfactory enterprise management effect. In other words, the traditional pyramid framework of enterprise management can't highlight the innovation in the "internet plus" era, thus inhibiting the management advantages of enterprise resources.

(B) Enterprise strategic management planning lags behind the times.

In the era of "internet plus", the strategic management plan made by enterprises according to the characteristics of the traditional market economy environment seriously lags behind the economic development level of the new era. Before the arrival of the new era, the development direction of market economy almost depends on the planned path. This "planned" management concept has greatly hampered the innovative development of enterprise strategic management [3]. Under this premise, the "innovation" presented will inevitably become an empty talk because the enterprise fails to effectively expand its own management ideas. At the same time, the traditional management mode also limits the marketing mode of enterprises to some extent. This highly dominant and biased guidance leads to the superficial marketing of enterprises in the market and the lack of corresponding connotation. Specifically, it seems that only traditional marketing methods such as TV media advertisements and fixed-position billboards are used to enhance the marketing impression of the enterprise itself, and the effect cannot satisfy the enterprise. The emergence of network marketing mode in the era of "internet plus" has provided a new information exchange channel for the strategic management of enterprises to a great extent, such as Baidu search engine, Tencent, Sohu, 360 and other well-known websites, as well as 700 million WeChat client marketing, enterprise APP and other means to promote influence. Its coverage, thoroughness and speed of communication are incomparable with traditional means. The great success of Tmall Double Eleven is a model. If enterprise managers still don't use such information channels, they will be submerged by the development trend of market economy.

(C) the lack of strategic management personnel in new enterprises

At present, in some enterprises, the management method used by managers in enterprise talent management is still monotonous process management, which seriously lacks management flexibility to adapt to the development of flexible market. Usually, in the daily management process of traditional enterprises, a specific normative framework will be formulated in advance to constrain the behavior and work content of employees, which is very supervisory [4]. Working in an enterprise that applies this management method, employees generally feel psychologically depressed and nervous, which also represents the extreme distrust of employees by enterprise managers. From another point of view, this kind of management tends to be "centralized" and cannot achieve the effective and flexible management goal of improving the overall quality of employees.

Third, the "internet plus" era of enterprise strategic management innovation

(A) innovative enterprise strategic management organizational structure

The last article mentioned the pyramid-shaped enterprise strategic management framework. The management value of this framework is that it can transmit information through the specific relationship between levels. This is an ancient information exchange process. Although there is a certain timeliness in communication, this timeliness is far from meeting the communication needs between managers and employees, and then it has become a key factor to inhibit the smooth communication between the two sides. On this basis, according to the characteristics of the development of "internet plus" era, the innovation of enterprise strategic management organizational structure not only effectively improves the communication efficiency between management, but also mobilizes the work enthusiasm of enterprise employees to a certain extent [5]. For example, WeChat management uses the extensive circulation of the network to establish a WeChat management group, which is timely, short and real-time. The formation of innovative and flat enterprise strategic management organizational framework has established a smoother communication channel between managers and ordinary employees, helping employees to stimulate their enthusiasm for in-depth exploration of their work. At the same time, enterprise managers need to provide employees with effective training conditions for normal operation when implementing innovative strategic management plans, and then build an effective platform for employees to realize their self-worth.

(B) innovative management concepts

Under the background of "internet plus" era, enterprises must get rid of the "planned" management concept under the traditional situation if they want to develop sustainably. Effectively grasp the development law of the market, pay attention to the cultivation of "competitive consciousness" when formulating the strategic business plan of enterprises, so that enterprises and consumer users have higher adhesive strength and provide more consumption conditions for market consumers [6]. Only on this basis can enterprises attract more potential users through highly personalized services, and then realize the new normal of standardized management of enterprises. On the other hand, as a manager of an enterprise, we should always root the concept of management innovation in our minds, replace the outdated management concept accumulated in the long-term operation of the enterprise, fully integrate the win-win cooperation concept in the current "internet plus" era, and then expand the business scope of the enterprise itself.

(C) follow the "people-oriented" new principle of enterprise strategic management

In traditional enterprise management, management work is often divided into multiple levels, and further refined into multiple departments at multiple levels. Under this management mode, the problem of demanding too much of ordinary employees often occurs in small departments, which sets a limited space for the future development of ordinary employees and then inhibits their enthusiasm for work. Under the management of this enterprise strategic management mode, talent training will become an "oral article". In the era of "internet plus", the modern enterprise management mode pays attention to flexible employee management, that is, the new management principle of "people-oriented" replaces the mandatory "supervisory" management principle to realize people-oriented management, which also has certain promoting significance for the realization of employees' self-worth. On the other hand, in the era of "internet plus", the development of the whole society tends to be people-oriented and advocate humanism. Based on this, when enterprise managers formulate management strategies, only by putting employees at the core of management work can they fundamentally give employees a sense of belonging, and then generate the motivation to repay the enterprise through harder work. At the same time, this strategic management method is also helpful to enhance the centripetal cohesion of employees within the enterprise. For example, the popular partner system will be the mainstream trend in the future.

Fourth, summary.

To sum up, with the arrival of the "internet plus" era, enterprises in all industries are facing many development and operation challenges. At this time, the effectiveness of enterprise internal strategic management has become the key content of market operation. On this premise, the author points out the shortcomings in the strategic management of enterprises in the era of "internet plus" and gives the solutions one by one. Due to the limitation of space, the related research content is not comprehensive. I hope that part of the research content in this paper can provide management ideas for enterprise managers and lay the foundation for the follow-up research of this topic.