This channel model formed by drawing lessons from deep distribution may be an effective way of product marketing in the low-end era. However, in the current environment of liquor market consumption upgrading, this method can not effectively adapt to the current market changes.

From a certain point of view, the upgraded user structure has become a hierarchical user system, and in a sense, the consumer groups facing high-end products have decreased. However, his user value can be higher. The nature of users has changed from ordinary users to more important value users in marketing sense.

The upgrading of marketing strategy products not only brings about changes in the product structure of enterprises, but also brings about major changes in the marketing model. The product upgrade has brought about great changes in the user structure and the number of enterprises.

Marketing strategy:

The story of shaping wine culture

A story that wine needs positive energy can be historical culture, struggle culture, red culture, classical culture, or some poetic quatrains. There are many stories about wine now, which makes people very depressed. Many stories that many wineries can't tell are completely incomprehensible. Wine culture should not be copied mechanically, but should be understood by everyone and drunk comfortably.

Do a good job in consumer service

There is no excuse for selling wine as a service. Some people think that as long as the wine is good, it is enough to plan money in the agent. Actually, it's not. Think about why consumers buy your wine instead of others'. Probably because your service is better.

Generalized iteration

Wine can't be sold without promotion, which is the aspiration of many wine sellers in the industry and also shows the importance of wine promotion.

Channel promotion: This is what wineries like to do most, and the effect can be seen quickly, but it is not easy to do now, and the effect is getting worse and worse.

Terminal promotion: Compared with channel promotion, the terminal is the direction that really needs strength and attention, and the terminal here can also be a unit.

Hotels or individual consumers should design different promotion schemes, promotional gifts and materials for different groups of people.

There is no excuse for selling wine as a service. Some people think that as long as the wine is good, it is enough to plan money in the agent. Actually, it's not. Think about why consumers buy your wine instead of others'. Probably because your service is better.