Fan budget hotels can make budget hotels more widely recognized by the public.

The first part is an overview of budget hotels in China. Through the analysis of hotel rating standards in the United States,

Combined with the national conditions of China, the definition category, category and characteristics of budget hotels in China were defined, and budget wines were recognized.

As a limited service accommodation facility, shops provide accommodation for business travelers and tourists with limited budget.

A hotel with excellent functions. The main development categories of budget hotels in China are urban business budget hotels and car tours.

Libraries, apartment hotels and long-term hotels, country hotels or scenic hotels, youth hotels, family hotels, etc. famous book

Economy hotels also show high benefits in cost, investment recovery and profit rate.

The second part analyzes the market demand of budget hotels in China. With the improvement of China's international status, society

With the development of economy, tourism presents a new development trend: domestic tourism has gradually developed and become popular internationally.

Tourism is gradually maturing, which makes the development of hotel industry change the situation of high-end hotels and gradually take shape.

Industrial structure of all-round development of high school and low school. On the supply side, there is a supply fault in China budget hotels: good quality.

There are a large number of high-star hotels with high prices, as well as social hotels with low quality and low price, but the wine is clean, safe and moderately priced.

There are few shops. The analysis shows that, from a national perspective, the market of budget hotels will not be completely saturated for a period of time.

Maokou

The third part uses the industrial competitiveness model and SwT0 analysis method. Although domestic budget hotels

The number is still small, but the competition between a large number of entrants and existing competitors will limit the potential income of budget hotels.

Benefit. By analyzing the opportunities, challenges, advantages and disadvantages of economy hotels in China, the conclusion of economy hotels in China is drawn.

Opportunities outweigh threats, and disadvantages are slightly higher than advantages. Therefore, the budget hotels in China can adopt a reversal strategy and charge fees.

Take advantage of the opportunities brought by the environment, strive to eliminate disadvantages and strengthen advantages. When the advantages outweigh the disadvantages, take it.

Growth strategy, market development and scale expansion.

The fourth part is the development countermeasures and strategic analysis of China economy hotels. Main problems faced by budget hotels

Problems, put forward about market positioning, scientific management, staffing, hardware design, market operation, network.

Management and other aspects of countermeasures. The strategy of developing economic brands in China is joint development (franchising and direct marketing)

Camps, strategic alliances, etc. ) and personalized win. It is pointed out that the economy hotel group has a large scale of operation, which is located in China.

Development should develop brand output on the basis of direct store model. Due to the impact of international mature economic brands

On strike, China's budget hotels should constantly improve their family brands and develop multi-brand strategies in hotel groups.

Different grades are formed internally to meet the needs of different tourism markets. Strengthen the development of trade associations and give full play to their functions.

The self-discipline, supervision and coordination of budget hotels can better promote the development of budget hotels. keep

chinese abstract

In developed countries such as Europe, America and Japan, budget hotels are a successful hotel management model.

Type. In recent years, the number of domestic tourists in China is about 800 million, and this number is still growing, while foreign tourists

Mainstream tourists have not really set foot in Chinese mainland. With the approaching of the 2008 Olympic Games, 20 10.

With the opening of the Shanghai World Expo, the number of people visiting China for tourism and business will increase greatly. Among them, absolutely

Mostly popular tourists. Through field research, foreign hotel investors and hotel management companies have been formed.

* * * Understanding: The recent development of high-end hotels in China is not the best choice for investing in hotels, but economical hotels.

Development is a new opportunity for hotels. Internationally renowned hotels make it a mature and economical hotel brand in the world.

In China, domestic investors have also begun to establish economical hotel chains. With the continuous development of China's economy and market

With the constant change of demand, budget hotels have become a hot field of hotel industry development and a competitive pattern of hotel industry.

It's changed, too Is economy equal to being cheap and simple? Is the budget hotel a big store for horses and chariots? Yes

Low-star hotel? How to develop economy hotels in China has become an urgent problem.

Title. We must explore its theoretical essence and development approach, find its objective law of operation and create a theoretical basis.

Innovation and practical operation provide theoretical guidance, which is beneficial to the development of budget hotels and even the whole tourism industry in China.

It means a lot. Therefore, we should study the connotation of budget hotels and analyze their present situation and characteristics.

Point, find out the way to development.

Through the comparison of hotel types between China and foreign countries, we can learn from the experience and management measures of international economic hotel management.

According to the existing tourism-related laws, regulations and standards in China, the provision of budget hotels is limited.

As one of the serviced accommodation facilities, its limited service forms are also diverse, which is different from the existing ones in China.

One or two star hotels and social hotels in the market. At present, the supply of budget hotels in China is less than the demand, from the SWOT analysis

In the analysis, it is recognized that the opportunities of budget hotels in China outweigh the threats, and the disadvantages are slightly greater than the advantages, which can be reversed.

Type strategy. In view of the shortcomings, this paper puts forward the hardware control and software control of the development of economy hotels in China.

Management countermeasures. The strategy of developing economy hotels in China is joint development and personalized win-win. At the same time,

At home, due to the impact of international mature economy brands, economy hotels should constantly improve their families.

Brand (multi-brand) to meet the needs of different tourism markets. Strengthen the development of trade associations and give full play to their roles.

Only the self-discipline, supervision and coordination of budget hotels can better promote the development of budget hotels. Eight views

Economy hotels should be included in the star rating, and the evaluation should consider the characteristics of economy hotels, one or two stars.

The three-star standard emphasizes the accommodation function, which is divided into two levels: three-star full service and three-star standard.

Limited services can not only standardize budget hotels, but also make budget hotels more widely recognized by the public.

Yes, there are also different grades of budget hotels. Finally, take "Home Inn" as an example to analyze budget hotels.

Development strategy.

Key words: budget hotel, franchise chain, characteristic development, brand management, industry control, others I will send you an email.