Research on the Problems and Countermeasures of Economy Hotels in China
Zheng Yamin
(chongqing technology and business university Tourism College Chongqing 400060)
Abstract: Economy hotel has become a hot spot in domestic hotel industry, and the competition pattern of hotel industry will change greatly. While budget hotels are recognized by the society, we should be clear
I woke up to see a lot of problems to be solved. This paper discusses in detail the general situation, existing problems and solutions of the development of economy hotels in China.
Keywords: research on budget hotels
With the development of economy, the consumption structure and consumption of tourists
With the change of charging trend, the hotel industry in China is undergoing structural adjustment.
The whole. A large number of budget hotels came into being, and their development has become
This is an important trend, which has a growing impact on the hotel industry. famous book
Economy hotels are aimed at low-middle consumption groups, and the prices are affordable.
Grid, safe facilities, quality service and management to meet customers.
A luxury hotel, where people live, eat, drink and live. At present, China's economy
B-type hotels mainly provide accommodation services, in addition, they also provide simple
Catering, conference, entertainment and other supporting services.
1 Current situation of budget hotels in China
1. 1 China's budget hotels have developed rapidly, and the total number has increased rapidly.
big
At present, there is no authoritative statistics about budget hotels in China.
According to. According to the statistics of the National Tourism Administration, as of
In 2006, there were 13378 star-rated hotels in China [1].
Among them, there are nearly four or five-star hotels 1700, accounting for 12.69%. Orion belt
There are more than 600 hotels1/kloc-0, accounting for 87.438+0% of the total number of hotels.
At present, there are about 654.38 million social hotels in China. Hotels below three stars
On average, there are 60 rooms in each hotel and 60 rooms in each social hotel.
Based on 40 rooms, the number of domestic budget hotel rooms is about.
There are nearly 5 million. The number of budget hotels in China is still relatively happy.
The local reception facilities have been improved to meet people's needs.
Fee demand, and further contributed to the local economic development.
Make a positive contribution.
1.2 China's budget hotels are mainly operated in the form of monomer, which is resistant to
Poor risk ability
There are a lot of budget hotels in China, but even
However, the number of budget hotels operated by locks or groups is very small.
Less, most of them are based on a single business. In our country, through
Only "Jinjiang" has succeeded in the chain operation of budget hotels.
Star, Home Inn, etc. The economy it manages
The number of Class B hotels accounts for less than 1% of the total. So, at the moment, I
Economy hotels in China are mainly operated by individual operators. This brings
Non-standard management, poor brand awareness, backward management concept and so on.
Title.
1.3 A large number of foreign budget hotels entered.
With China's economy growing at an annual rate of about 9%
Exhibition, middle and low-grade individual travelers and tourism holidays have increased in the domestic economy.
With the rapid development of the hotel, well-known foreign brands of economical wines
Shops began to have a strong layout in China economy hotel market.
At present, in coastal and inland cities, foreign brands have
Economy hotels join through sole proprietorship, joint venture and franchise.
Quickly expand the market and actively invest in the economy hotel market.
Super 8, plans to manage 2000 economies in China within 15 years.
B Hotel: Ibis plans to open a store in China in 2008.
50: Intercontinental, Marriott, Meixing, etc. Also began to develop their economy.
Hotel market. Foreign well-known brand economy hotels rely on their presence
The large-scale entry of successful operating experience in the world is bound to bring excitement.
Fierce market competition and market reshuffle.
1.4 domestic budget hotels are the main body.
Foreign budget hotels enter China budget hotel market.
Although the market competition is fierce, the budget hotels in China are still
Domestic budget hotels are the absolute subject, accounting for 99%. Due to the huge number of budget hotels in China, for a long time,
Sometimes, domestic budget hotels are the main body. Will this model change?
It's huge. But we must clearly realize that this is not a table.
The management of domestic economy hotels in Ming Dynasty was successful. So,
At present, it is a challenge for domestic budget hotels to enhance their competitiveness.
Those who argue must make a choice
2. Problems existing in budget hotels in China
2. 1 Lack of awareness of market operation.
Economy hotels in China are in the process of development.
A considerable part is to meet the reception tasks of enterprises and institutions themselves.
Did not embark on the road of market enterprise management. Economy hotels are different from
Traditional high-end hotels also have great differences in management methods.
The management and service mode of high-star hotels also doesn't work.
The market operation is very different. So, budget hotels
There is no market operation mechanism, or the market operation mechanism does not conform.
Actual situation. At the same time, the market competition information lags behind and the means are backward.
Later, the market expansion was weak and the ability to cope with competition was not strong.
2.2 Service management level is not high.
Economy hotels are still in the primary stage of development in China.
Because it is very different from high-end hotels, few people close it.
Pay attention to research, do not have modern enterprise management ideas and other reasons, solidify.
Types, advanced and applicable economical hotel services and management
Scientific norms are not perfect. The direct manifestation is that there is no unified operation.
Formulate processes, service specifications and management standards. Therefore, lead to
The management level is not high, the benefit is poor and the brand awareness is not high.
2.3 Similar market positioning
Economy hotels are not based on their own location, products
Characteristics, changes in people's consumption demand and other factors to study themselves.
Market, so many budget hotels are located in the middle and low grades.
A market for business guests and tourists. The same positioning and guidance
Strengthen market competition, product homogeneity, service and management.
There is no characteristic reason. In addition, due to many irregular management
Individual hotels are also called budget hotels.
The image of dirty, messy and poor also makes people dislike this market to a certain extent.
Misunderstanding.
2.4 brand building is backward
Due to the irregular management and service, the budget hotels in China
The level is not high and the product features are not enough, so brand building.
The development speed of budget hotels lags behind. Of course, our country
This problem also exists in high-star hotels. Our country is famous at present.
Our budget hotels, such as Home Inn and Jinjiang Inn, only have
Limited by regional influence, compared with internationally renowned economies,
B Hotel brands also have a long way to go, especially products.
The construction of market brand reputation needs to be strengthened.
3 China Economic Hotel Development Countermeasures
3. 1 Strengthen the awareness of market operation and take the road of enterprise management.
At present, the market lacks moderate prices and standard services.
Nine economic points are in line with international standards. Economy hotels are being determined.
For a time, pay attention to the low-end consumption level of market groups, especially
It focuses on low-end business guests, travel teams and family outings.
Self-funded tourists, student groups, etc. According to their own conditions, sudden
Develop their own characteristic products, choose and strengthen diversified, specialized and characteristic market positioning, and expand new economic models.
The road to management. For example, motels, business hotels, families
Family hotels, youth hostels, etc. In addition, budget hotels
We should strengthen the promotion and establish the modern enterprise system of economical hotels.
Degree, in the market economy and management, as far as possible to achieve service norms.
In line with international standards.
3.2 standardize internal management and improve management level
Economy hotels should satisfy their guests with low price, sanitation and comfort.
Appropriate requirements must be based on enthusiasm, hygiene, safety and speed.
Service features, using professional management and norms to serve guests.
Provide quality services and products. First, establish a standardized pipeline.
Management system and operation process, keep the operation smooth, economical and
Customer satisfaction; Secondly, establish a standardized night trial system.
Conduct night check on the hotel's operation every day and implement special projects.
Professional night audit system ensures that hotel management is corrected at any time.
Management activities; Third, establish a perfect training system and implement it.
CDP (career development path) system, do a good job.
Employee career planning, enhance employee cohesion.
3.3 Create a professional operation team
The quality of employees in budget hotels in China is relatively low and lacking.
Professional management knowledge, which seriously affected the economy.
The development of hotels. To develop economical hotel chains, there must be special hotels.
Industrialized and specialized teams and budget hotels should be strategically
The height of development, gathering, recruitment, training, evaluation and formulation.
Use and motivate talents. Cultivate, discover and recruit talents.
Encouraging and protecting talents should be an important part of improving the profits of budget hotels.
Close. First, strengthen systematic training, change ideas and strengthen.
Skills, improve the overall quality of personnel. Second, implementation
One expert and multi-functional system, truly achieve one person and one thing.
Post, improve work efficiency. Third, strengthen people-oriented management, tree
The concept of employee first.
3.4 Strengthen management and build famous brands.
It is feasible that budget hotels should take the road of brand development.
The road to sustainable development. The brand connotation of economy hotel is
Product quality and service quality. First, branding must be all-round.
A little investment depends on long-term accumulation, not a few plans.
Enough to be a brand. Second, we should be down-to-earth and start with quality. no
Only by breaking innovation can we forge the sharp weapon of market competition-goods.
Cards. Third, maintain and develop the unique charm and innovation of the hotel.
Service concept, providing personalized service. For example, provide family-style
Services to help look after children and the elderly. Fourth, integration.
All resources, take the road of collectivization or chain development, establish rules and regulations.
Mode advantage, capital advantage, cost advantage, economy hotel.
Move fast, big and strong.
Developing economical hotels is the need of China's economic development.
More importantly, this is the need of China hotel structure optimization and quality supply.
We must seize the opportunity, strengthen internal management and create characteristic products.
And take the road of brand development.
Road, let the economy hotel be in an invincible position in the world.