The market scale showed explosive growth.

The explosive growth of automobiles will fully enter the aftermarket in the next few years, and the demand for accessories and services is strong. However, in the past few years, the system growth has been weak, which is not enough to meet the annual increase of 20 million.

Policies such as purchase restriction and relocation in first-tier cities have led to a decline in the price of used cars in cities such as Beishangguang. There are many new cars and strong systems in first-and second-tier cities, but the number of old models in the third, fourth and fifth-tier markets will continue to increase, and car owners have low willingness to buy insurance, and maintenance is not timely and weak. There are many opportunities for innovation in the aftermarket here.

In addition, the market share of high-end cars is increasing, and such car owners are generous in consumption, so the business opportunities of specializing in such models should not be missed. A large number of scrapped cars make the business opportunities of parts remanufacturing industry appear in advance.

Trend 2:

Maintenance is more important than repair.

With the landing of the Internet of Vehicles, the electronic system of automobiles is becoming more and more complex, which may lead to an increase in the failure rate. More importantly, with the help of on-board computers and sensors, the main engine factory can predict faults in advance, which will greatly reduce the incidence of abnormal faults.

Intelligent and personalized maintenance will change the existing service mode, but only if the manufacturer is willing to take this step.

At the same time, because the vehicle is more and more like a running computer, the probability of its failure is increasing, and intelligent and timely maintenance service becomes important-the service requirements and frequency of the vehicle owner for the vehicle networking system software may be higher than that for the vehicle itself, and a large number of complaints may come from this, so the main engine factory needs to be prepared for this.

Trend 3:

Internet and mobile Internet have accelerated their penetration into the automotive aftermarket.

/kloc-in the past 0/0 years, the biggest change in China automotive aftermarket workshop is the addition of more high-tech diagnostic equipment, such as on-board computer diagnostic instrument, four-wheel locator, special oscilloscope, special electric meter and exhaust gas detector. The system generally includes electronic parts catalogue, networked maintenance data and intelligent diagnosis system, and some manufacturers already have remote diagnosis systems.

With the outbreak of the mobile Internet, the demand for online service consultation, inquiry and finding the best service provider for car owners is increasing, which makes many venture capitalists start to invest in O2O in the automotive aftermarket.

OEMs, car portals and vertical websites, and small and medium-sized entrepreneurs are all trying to build their own O2O websites, trying to build a B2B2C platform for parts suppliers, service providers and car owners. Due to the non-standardization of services, such platforms will be limited by regions, and it is difficult to see national successful examples in the short term.

Trend 4:

The service chain through the Internet will challenge the chain system.

With the slowdown of new car sales, the expansion of OEMs has also encountered bottlenecks, and the decline in profitability has plagued most people.

Because the supply of spare parts is limited by the manufacturer, the profit of the service must be aimed at high-end users, whose brand sensitivity is very high. Although after-sales service may contribute more than 50% of profits, if you don't go to the internet in the future, you will basically be unable to carry out service brand marketing after the car is sold.

On the other hand, in the past 10 years, most national quick repair chains have failed. The Internet can give full play to the advantages of intensive resources in customers, service providers, bidding and other fields, making it possible to solve many problems that plague the aftermarket.

Because the stock of vehicles that have passed the warranty period is larger than that of new cars and vehicles within the warranty period, and the service demand of these vehicles is stronger, once the Internet chain service system is successful, the current situation that those vehicles account for 5% of the market service profit after 50% can be reversed.

Trend 5:

The demand for service outsourcing of commercial vehicles and professional vehicles will become more and more significant.

/kloc-in the past 0/0 years, the services of non-private cars such as taxis, commercial vehicle fleets and official vehicles have been completed through monopolistic fixed-point maintenance or group procurement. Because of the status of the supply and demand sides, or because the official vehicles are paid by the government or institutions, the profits of these services are extremely high, and the public does not know, so it is difficult for entrepreneurs to participate in the competition.

However, with the increasing demand for fairness and transparency in the whole society, professional service organizations will better meet the needs of such professional fleets. At the same time, with the expansion of logistics truck fleet, such as the birth of 10000 truck logistics fleet.

With the expansion of car sharing and car rental companies, institutions serving this professional fleet will have brand-new business opportunities.

Trend 6:

The aftermarket business of parts enterprises has changed from B2B to B2C.

In the past 65,438+00 years, due to the rapid growth of the new car market, almost all domestic parts enterprises have made every effort to provide OEM products for the main engine plant and adopted the traditional B2B parts sales model for the aftermarket. Due to the existence of wholesalers, parts manufacturers are ignorant of the needs of end users, which gives some small parts factories that miss OEM opportunities the opportunity to produce "high imitation" parts.

With the slowdown of new car growth in recent years, automakers began to pursue customer satisfaction and profits in the after-sales market, which means that the profits of automakers are reduced for component manufacturers.

For example, the OEM accepts more customer claims to improve customer satisfaction, for example, the OEM greatly reduces the purchase price of after-sales parts and so on.

Some multinational parts companies that don't want to be restricted by OEMs begin to pay attention to B2C and retail terminals. Well-known parts manufacturers enter the B2C field of automotive aftermarket through new brands, e-commerce and self-built terminals, which will profoundly change the existing automotive aftermarket structure. With more post-market talents joining the B2C team of such parts enterprises, its far-reaching influence will gradually emerge.

Related pictures