The brand image system design of "Cat Children's Wear" aims at depicting the cultural concept of fashion and environmental protection brand with meaningful and popular style and the image design of cat brand children, truly highlighting children's lively, healthy and progressive personality, guiding fashion and showing children's true colors. Through the investigation and communication with customers, international and domestic programs have launched the visual image design of "Cat" brand in a huge way and means. This design report expounds the formation of design concept in detail, and fully expounds the transformation, significance and expression of design form around visual design concept. Based on the material database and market investigation and analysis of all clothing brands, it puts forward the brand positioning of enterprises, thus serving as the plane of design concept.

Keywords brand image; Children's clothing; Cats; Fashion; design