(2) Analysis of reception skills 1. Telephone answering skills. (1) telephone conversation method. You must answer the phone before the third or fourth bell rings, and the person who answers the phone must give the name of the car brand and his own name. (2) Precautions for telephone conversation: Don't try to sell cars on the phone. 2. Shopping mall reception skills. The key to the initial transaction is to establish a preliminary relationship of mutual trust with customers, while gradually eliminating customers' resistance. There is also a key thing at the beginning of the transaction, which is full judgment. You should judge the identity of the customer in the shortest time: is there a special purpose to see the car? Have a clear purpose? At the same time, you have to distinguish which customer is the decision maker and who is most influenced by him. Then you will know who your words will be directed at. If you exchange business cards at the beginning of the transaction, you must remember the important elements on the business card in the shortest time: surname, address, industry, position, and even whether the phone number is mobile or Unicom, and what is the mantissa? If you can naturally insert all the elements on the customer's business card into the topic in the subsequent communication, the customer will feel respected.
(3) Analysis of customer demand skills Through demand analysis, we can evaluate how to receive customers, meet customer needs and achieve sales targets. First of all, we must be willing to determine the depth of motivation, position, preference and brand awareness, especially the important key points of car use and purchase decision. 2. Listening skills. We should learn to listen and explore the customer's heart with the customer's language. This is customer analysis.
(D) Test drive skills analysis, test drive is the best way. In the process of test drive, the advantages of the vehicles you sell have been properly reflected.
(V) Analysis of signing skills for quotation As a sales representative, clever negotiation will get twice the result with half the effort.
(VI) Re-understanding of the analysis of trading skills After arduous negotiations, the customer finally felt that buying your car was a better choice for him. This requires you to know how to seize the opportunity and realize the transaction.