Current location - Education and Training Encyclopedia - Graduation thesis - What Chinese and foreign documents can I refer to for my graduation thesis on Anta brand development strategy? Ask teachers or experts in related majors for help. Thank you very much
What Chinese and foreign documents can I refer to for my graduation thesis on Anta brand development strategy? Ask teachers or experts in related majors for help. Thank you very much
Specific reference can be made as follows:

[1] Gao Lin. Analysis of marketing strategy of Anta sporting goods [J]. Manager. 2009(23)

[2] In the Mid-Autumn Festival, Liu Ping. Comparative analysis of brand communication modes between Li Ning and Anta [J]. Scientific public (science education). 36860 . 68686868686

[3] Gao Shanqing. Anta sports brand competition introduction [J]. China Commercial.2010 (16)

[4] Wang Xiaohui. Anta, the story of a China brand [J]. New Finance.2007 (01)

[5] Lu. Cause analysis and brand internationalization strategy of Anta sporting goods [J]. Modernization of shopping centers. 2007 (08)

[6] Liu Jinqiang. Differential marketing strategy of "Anta" [J]. Western leather. 2007 (0 1)

[7] Xiang Bing. Anta: From imitation to transcendence [J]. Oriental Corporate Culture.2008 (01)

[8] Zhang Huaxiang. Analysis on the Competitive Strategy of Domestic Sports Brands —— Taking Anta as an Example [J]. National Business Situation (Economic Theory Research) .2008 (12)

[9] Zhu Qiu. From "I choose, I like" to "never stop"-Anta's brand growth road [J]. Global sports market in 2008 (0 1)