What's the use of Alipay ANT FOREST? What are the benefits of ANT FOREST? At present, according to incomplete statistics, 200 million people have planted trees in Alipay. Get up early every day to collect energy. What's the use of ANT FOREST and what's the benefit of ANT FOREST? The energy of these 200 million people cannot be collected in vain!

"ANT FOREST" awakened many people to get up early to collect energy, and also attracted the attention of the United Nations and the global carbon market.

ANT FOREST, whom you all like, is regarded as a model student again.

This afternoon, the United Nations Development Programme (UNDP) released "China Carbon Market Research Report 20 17", which introduced a China Internet product "ANT FOREST" in a special chapter, saying that it has unique practical significance in the global carbon market.

ANT FOREST products are currently the largest personal carbon market products in the world, and information technology is applied in the field of personal carbon management. At present, the number of users in ANT FOREST has exceeded 200 million!

The development of carbon market has always been a hot industry, and the people are embarrassed. ANT FOREST's practice and effect have broken this situation.

Chen Long, chief strategy officer of Ant Financial, said that the "refreshing" smog in winter tells us that all stakeholders, including government, enterprises, research institutions and consumers, are not independent islands in the face of environmental problems. In addition to the participation of the government and large production organizations, small and micro enterprises and consumers can't stay out of it.

2065438+In August 2006, Ant Financial launched a personal carbon account "ANT FOREST" for 450 million users of its Alipay platform. The carbon emissions saved by users traveling by subway, paying water, electricity and coal online and purchasing tickets online will be calculated as virtual "energy", which will be used to raise virtual trees in mobile phones. When the virtual tree grows up, Ant Financial and public welfare partners will plant a real tree on the earth to cultivate and motivate users' low-carbon environmental protection behavior. By the end of June, ANT FOREST had planted 20 17 and10,000 trees.

"At first glance, it seems strange for consumers to plant trees on a financial platform. But the essence of this case is to make green life measurable, starting from the virtual and then affecting the real world. Without digital technology, it is hard to imagine such a green ecology built by the whole people. " Chen Long said.

"This is the world's first large-scale China product scheme that combines personal low-carbon behavior with carbon management brought by China enterprises, which is of great significance for enhancing personal contribution in the field of climate change." The report of the United Nations Development Programme points out that ANT FOREST's technological innovation with digital finance as its core has provided solutions to environmental problems, exported China samples to the world, and built a global destiny with actions, demonstrating China's leadership.

It is not an alarm clock or an ideal that wakes me up every day, but ANT FOREST. 200 million people, Bian Xiao was really shocked. Low-carbon has been advocated again, but it can't go deep into people's subconscious. What's the use of ANT FOREST? What are the benefits of ANT FOREST? Through ANT FOREST, people pay more attention to low-carbon environmental protection behavior, which has become another great contribution of Alipay.