This can not only solve the problem of club customers, especially for those clubs with rich tourism resources, this combination is very beneficial to them and travel agencies, and the cooperation of clubs reduces the obstacles of clubs for travel agencies already engaged in golf leisure and holiday tourism. Mutual benefit is the basis for the development of this market. Now, the domestic golf leisure and holiday market will appear and flourish.
Hainan and Yunnan have very favorable advantages in developing golf vacations. 1 Yes, they are a big tourist province with rich tourism resources, which is convenient for the combination of leisure tourism and golf. Secondly, they have unique natural landscapes, and the design of golf courses shows unique charm after being combined with Lincks and Yunnan-Guizhou Plateau. Third, the two places can play for a long time all year round, almost all year round. The development of golf vacation in Hainan is the largest in China at present, and a large number of travel agencies and websites are convening Hainan. There are eleven golf clubs in Hainan, and most of them have developed golf leisure and holiday routes through various channels. Yunnan was selected as the target market for this market analysis.
Yunnan has a special geographical position, adjacent to Myanmar, Laos and Vietnam, and has been the gateway of China to Southeast Asia since ancient times. Yunnan is a treasure to be developed in China, with complex terrain, diverse climate and rich underground resources. Yunnan Province is located in the southwest border of China, bordering Guizhou Province and Guangxi Zhuang Autonomous Region in the east, Sichuan Province in the north, Xizang Autonomous Region in the northwest corner, Myanmar in the west and Laos and Vietnam in the south. From the overall position, it borders the vast Asian continent in the north and the vast India and Pacific Ocean in the south, just under the control of the southeast monsoon and southwest monsoon and influenced by the Qinghai-Tibet Plateau, thus forming a complex and diverse natural burial environment.
Yunnan is an inland frontier province, and the border areas in Yunnan are basically ethnic autonomous areas. Due to the high altitude and low latitude in most border areas of Yunnan, the topographic climate of Yunnan has the characteristics of "three-dimensional topography, three-dimensional climate and three-dimensional vegetation" and "one mountain is divided into four seasons and ten miles are different from the sky". Accordingly, natural resources are very rich, and they are known as "the kingdom of plants", "the kingdom of animals" and "the kingdom of non-ferrous metals". Because most of the border areas are located in low-altitude hot and humid areas, the natural conditions are superior. Most areas are rich in forests, abundant rainfall, abundant sunshine, fertile soil, abundant animal and plant resources, rich underground mineral resources and abundant hydropower resources. Yunnan's superior geographical position, diverse climate and abundant animal and plant resources make it another hot spot for golf in China.
Eight golf clubs have been built and put into operation in Yunnan, namely, Kunming Spring City Lakeside Golf Club, Kunming Sunshine Golf Club, Kunming Country Golf Club, Kunming Dianchi Golf Club, Dianchi Acropolis Blue Coast Golf Club, Lijiang Yulong Snow Mountain Golf Club, Lijiang Ancient City Golf Club and Chengjiang Yingji Golf Club. Among them, there are three new ones (Lan 'an of Dianchi Acropolis, Golf of Lijiang Ancient City, and Yingjiang Eagle Land). Generally speaking, it is distributed on the northwest line of Yunnan golden tourist route. This makes it easier to combine golf and tourism in Yunnan.
According to industry statistics, there are nearly 50,000 guests who experience golf every year in Yunnan, and the consumption of a golf tourist is equivalent to the sum of the consumption of three to four ordinary sightseeing consumers. During the 3-4-day stay, air traffic expenses, catering and entertainment expenses account for more than 50% of golf consumption. This kind of experience and consumption virtually publicized the brand value of Yunnan tourism experience. ②
Yulong Snow Mountain Golf Club is located in Ganhaizi at the east foot of Yulong Snow Mountain in Lijiang, Yunnan. The stadium officially broke ground in June 2000 and was completed and opened in early 2002. Located on the plateau at an altitude of 365,438+000 meters, the stadium was designed by Neil Haworth. It is the only snowy mountain stadium in Asia. Fairway 84 15 yards, eighteen holes, par 72. There is Yulong Snow Mountain at an altitude of 5596 meters around the stadium, with the lowest latitude in the northern hemisphere and snow all year round, which has not been conquered by human beings so far. Old Town of Lijiang, which successfully declared the world cultural heritage; There is Lugu Lake, the only Mosuo people in the world, where the marriage customs of matriarchal clan society are still preserved. There is the only living (in use) image in the world-Dongba; There are more than a dozen ethnic minorities living in harmony, with peculiar and rich ethnic customs ... there is no cold in winter, no heat in summer, and the climate is pleasant all year round. Sunny, fresh air, smooth traffic and complete tourist facilities. All these make the club have all the elements to become a world-class golf resort.