Lasswell 1

His greatest contribution to communication is a short but influential paper "The Structure and Function of Social Communication", which can be described as the pioneering work or foundation work of communication (left).

2. Lei Wen

Psychologists are not only one of the representatives of Gestalt School in psychology, but also the founder of group dynamics in social psychology. They are known as "the father of experimental social psychology" because they took the lead in applying experimental methods similar to natural disciplines to social psychology. His greatest contribution to communication is to put forward the theory of "gatekeeper".

3. hovland

His contribution to communication lies in that on the one hand, he introduced psychological experiments into the field of communication, on the other hand, he revealed the conditions and complexity of the formation of communication effects, which became an important basis for denying the early "bullet theory". "persuade" to change "attitude" Hovland is a pioneer in measuring the degree of attitude change and verifying the communication effect through experiments.

4. lazarsfeld

Sociologist, she is famous for empirical research and applied research. Its contribution: First, two-level communication theory. The first step is from mass media to a small number of people in the audience. Because these people are active in communication, they are called "opinion leaders". In the second step, this small group of opinion leaders spread the information of the media to a wide audience (first from left).

Introduction to communication

Communication, also known as communication and communication, is a discipline that studies various communication activities by bringing together various viewpoints and methodologies. Communication is a science that studies the occurrence and development of all human communication behaviors and communication processes, and the relationship between communication and people and society. It is also a science that studies social information systems and their operating rules.

In short, communication is a subject that studies how human beings use symbols to communicate social information. It has the characteristics of overlapping, marginal and comprehensive. The focus and foothold of communication research is: how to establish a certain relationship between people through the role of communication. Communication, as an independent discipline, was gradually formed at the end of 19.