OMO, online merger offline. This concept originated from an article published by The Economist Du (bai20 17) in the special issue of The World of 20 18, which was put forward by Kai-fu Lee, the founder and CEO of innovation works.
In fact, the case of online and offline integration has already appeared in the Internet field. Now that online e-commerce is saturated, more than 80% of offline stores are new entrants in the retail market-Box Horse Fresh Life came into being.
Compared with the education market, the situation is similar to the retail market. Online education is increasingly difficult to get customers, and the relatively large and very scattered third-and fourth-tier markets are a new supplement for educational institutions to expand their markets. The new carrier will be OMO model. At present, there are many products that can help organizations realize OMO, such as children's funny dubbing. The advantage is that dubbing can be used to complete the arrangement of homework after class, which is simple and clean, and the platform experience is also very good. In addition, every day's music and excellent studies are also good, but the price will be higher, which can also be considered.
It is also a K 12 institution. The OMO form is not a simple combination of online and offline enrollment. Online is not a public comment, and offline leaflets are called OMO. The simplest example can be understood as the new enrollment form of New Oriental, in addition to marketing activities, such as distributing leaflets near schools and doing educational activities in shopping malls. If it is online, you can let the children test first, inform the parents of their weaknesses and awards (gimmicks), and then invite them to offline stores, relying on CC (consultants) to achieve the purpose of income.