Chapter 1: Opening Report of Corporate Culture Papers
1. On the Opening Report of Corporate Culture Construction
First, the topic source:
According to my professional knowledge and under the guidance of my tutor, I decided on this topic.
Second, the background and significance of the topic:
Background: Since the reform and opening up, China's corporate culture construction has made great achievements in theory and practice, which has played a positive role in building Socialism with Chinese characteristics and promoting national economic development. With the advent of knowledge economy, enterprises must attach great importance to the construction of corporate culture and give full play to its role in market competition if they want to develop and remain invincible in the competition.
Significance of the topic: strengthening the construction of corporate culture plays an inestimable role in the rapid development of enterprises; This is of far-reaching significance to the perfection of the market economy and the development of a virtuous circle. Starting with introducing the basic theory of corporate culture construction, this paper expounds the importance and ways of corporate culture construction, and points out the direction of corporate culture construction in the future.
Third, analysis ideas:
The first part: Analysis of research background, significance, research methods, research ideas and the definition of related concepts.
Part II: Analysis of the current situation of corporate culture construction in China.
The third part: the problems and reasons in the construction of corporate culture in China.
The fourth part: How to solve the problems existing in the construction of corporate culture in China.
Fourthly, the innovation and deficiency of this paper:
The innovation of this paper: Starting from the present situation and existing problems of corporate culture construction, it summarizes the ways of corporate culture construction, and through these studies and analysis, it solves the problem of rapid development of corporate culture construction.
Disadvantages of the paper: there are certain limitations and lack of certain data.
Predicted conclusion of verb (abbreviation of verb):
Through study and practice, deepen theoretical knowledge and extend professional skills, and put forward implementation suggestions for the problems existing in corporate culture construction.
References for intransitive verbs:
[1] Wang. Corporate culture construction and ideological and political work [D]. Dali University, 20 14.
[2] Aeran Kim. Reflections on the construction of enterprise culture in the new period [J]. Railway Economic Research, 20 13, (Z 1):46-48.
[3] Yuan Hang. Research on the present situation, problems and countermeasures of corporate culture construction in H company [D]. Northwest A&F university, 20 13.
[4] Zhang Guannan. Philosophical thinking on the cultural construction of state-owned enterprises in contemporary China [D]. Jilin University, 20 12.
[5] Sun Baoquan. Strategies for improving employee satisfaction based on corporate culture construction [J]. Heilongjiang Foreign Trade and Economic Cooperation, 20 10, (04): 127- 128.
[6] Zhang. Research on enterprise culture construction [D]. Capital university of economics and business, 2006.
Second: corporate culture and salary management opening report
1. Background and significance of the topic.
With the gradual establishment and improvement of market economy, the salary management of many enterprises in China has made great progress, but at present, most enterprises in China have formulated the salary system at the early stage of its establishment and have been in use ever since. At present, many enterprises have realized the above problems and are gradually establishing an incentive-oriented salary culture in line with the development direction of enterprises. The background of this paper is how to deal with the relationship between individuals and enterprises, and the relationship between corporate culture and employee compensation! The relationship between the simple horizontal comparison of salary between posts in an enterprise and their respective ability level and contribution to the enterprise. On the one hand, corporate culture needs employees' recognition, so that employees have a sense of belonging; On the other hand, whether the salary of enterprises can satisfy employees, this paper discusses this phenomenon in enterprises and puts forward solutions to the problems existing in enterprise culture and salary. This will help business leaders to improve business management and improve the efficiency of employing people.
2. The basic content of the study:
Summary:
In the process of salary management, we should change the traditional salary concept, establish a flexible salary and welfare system, and build a new and effective performance-based salary system, so that the salary management of enterprises is closely linked with the strategic objectives of enterprises. There are many measures to build a successful salary management system and a harmonious corporate culture, including building two-way communication channels between enterprises and employees, improving learning and training opportunities and other non-economic rewards. Generally speaking, a good and instructive salary system should adapt to the development strategy and corporate culture of enterprises, and support the realization of corporate strategic goals and the transformation of corporate culture.
Text:-
Introduction:-
High-performance industrial culture makes "salary increase is not inevitable" a reality. A good salary increase is inevitable-the relationship between corporate culture and salary system has changed the previous corporate salary management system characterized by strict hierarchical bureaucracy and low risk, and the new salary management system is constantly updated!
First, the conditions for general salary increase in enterprises and the generally recognized reasons for salary increase
A. Conditions for general salary increase in enterprises
B. generally accepted reasons for salary increase
C. Enterprise salary system
Second, the relationship between corporate culture and salary
A. what is corporate culture?
B. Consistency between corporate culture and salary system
C. the salary system is part of the corporate culture.
3. Put forward solutions to the problems existing in corporate culture and salary.
A. Aiming at the problems existing in corporate culture and salary
B. solutions:
(1) channel salary climbing channel, forming a corporate culture of harmonious development between enterprises and employees.
(2) Key performance index system, giving full play to the traction of enterprise strategic orientation to employees.
C. Other solutions
Four. abstract
3. The emphases and difficulties of the research.
For the problems existing in corporate culture and salary, it is important and difficult to propose solutions.
4. Key problems to be solved
Put forward solutions to the problems existing in corporate culture and salary.
5. Expected research results
Provide good management advice for the company and further improve the company's management system.
6. References:
Fontaine. On salary management and people-oriented corporate culture [J]. Guide to Economic Research, 20 12, (13):161-162.
[2] Li Guang. Study on strategic compensation Management Strategy of Enterprises [D]. Shanxi University, 20 1 1.
[3] Chen Lanfen. Design of employee compensation system based on corporate culture [D]. Wuhan University of Science and Technology, 2008.
[4] Song Cheng Peng. Corporate Culture in Strategic Compensation Management [J]. Inner Mongolia Coal Economy, 2008, (04):72-74.
[5] Chen Chaoteng, Ye Minqiang. Salary management and people-oriented corporate culture [J]. Science and Technology Entrepreneurship Monthly, 2008, (02): 105- 106.
[6] Wang Po. Salary management mode of private enterprises and its cultural basis [D]. Jinan University, 2006.
[7] Xiangrong. Salary culture-the core content of salary management in modern enterprises [J]. Market Weekly (Research Edition), 2005, (09):1115.
[8] Ma Limin, He Ruiying. Analysis of enterprise salary management and employee satisfaction [J]. Value Engineering, 2003, (04):4-6.
The second part: the opening report of the paper.
Title: xxx
Name:
Student number: XX 0303033 1
Instructor:
Category: clothing
Department: design xxx
Report content
The purpose and significance of the theme
Purpose:
The fundamental purpose of visual merchandising is to win target customers, expand market influence and highlight brand image. Therefore, we can't just be satisfied with the lively promotion and sensational means on a whim, the format of the paper opening report and how to write it. Visual merchandising, like all business activities of enterprises, must adhere to the established ideas and consistent strategies, and fully embody them in the design.
Meaning:
Visual merchandising is not a new weapon, but a forgotten weapon. As an intuitive marketing method, it has been quietly "staying" in the corner behind each terminal, and people know little about its function, just like a singer who has been "hiding in the snow" and opens the report "The format of the thesis opening report and how to write the thesis opening report". In recent years, when we re-examine and understand its function, "visual merchandising" began to walk from behind the scenes to the front. And its greater significance lies in that businesses have begun to take it as an independent discipline, explore its potential power, and at the same time carry out systematic application in the terminal.
Main tasks of the project; Study possible problems and solutions and measures.
Main research tasks:
1. Discuss the meaning and category of clothing visual merchandising.
2. For a clothing store, analyze the influence of color, shape and sound on visual attention.
3. Clothing visual merchandising shapes the image of consumers.
4. Integrate visual merchandising to improve sales performance.
Possible problems:
1. The existing data and information are insufficient;
2. I don't know enough about visual merchandising's application in clothing stores and clothing itself.
3. Whether the application of visual merchandising in store sales is successful.
Solutions and measures:
Take the initiative to consult in reading rooms, libraries and other valuable places; Study and ask the tutor for advice; Starting from the situation of my own internship unit, I will go to major, medium and small clothing stores to better understand the influence of clothing visual merchandising on clothing stores. Starting from reality, I will slowly learn the understanding and understanding of the role of clothing visual merchandising in stores and gradually improve the subject.
thesis
summary
abstract
As we all know, 83% of the external information people feel is transmitted to people's minds through vision. In other words, vision is the most important and main channel for people to receive external information. Modern marketing knowledge tells us that visual merchandising is one of the indispensable marketing methods.
This paper aims to explain the function and influence of clothing visual merchandising from the perspective of clothing stores.