The so-called "caring about life" should be to pay attention to the rhythm of struggle, combine work with rest, give priority to work and live freely; The so-called "caring for life" should be to choose a place with emotional appeal for leisure, an ecological place for vacation, an environment with mountains and rivers for leisure, and a hall with stories for nostalgia. After thinking about it, there is only one place that can satisfy the breath and aura of "caring for life" at the same time, and that is the rural tourism initiated by the state and repeatedly advocated by the people and the rural revitalization strategy under the beautiful countryside model.

However, the development of the industry and the fate of enterprises have many indispensable considerations. For example, how to achieve scientific positioning, how to plan a precise strategy, how to find a fine path, how to implement a precise plan and other issues. In the final analysis, the author thinks that the four words "country town" can be used to comprehensively express the artistic conception of this beautiful story of "caring for life, caring for life". To this end, the following three practical suggestions are put forward:

Transformation has become a very simple truth for real estate enterprises, or a simple thinking with common sense and normalization, but where is the transformation? Real estate and rural real estate cannot be urbanized, so it is the greatest possibility to comprehensively develop a new rural lifestyle that is different from the traditional lifestyle by taking advantage of the high-quality resources of "seeing mountains, seeing water and remembering homesickness" in rural areas.

From the perspective of national policies, the National Development and Reform Commission has just issued a notice on printing and distributing the key tasks of new urbanization construction and urban-rural integration development in 2020: accelerating the development of urban-rural integration, highlighting the role of cities in leading rural areas and promoting agriculture through industry, improving the system and mechanism of urban-rural integration development, and promoting the two-way free flow of urban and rural production factors and rational allocation of public resources. Accelerate the reform of the national urban-rural integration development pilot zone. Try first and build a platform for coordinated development of urban and rural industries. Comprehensively push forward the rural collective management construction land and directly enter the market. In accordance with the law, the idle homestead and abandoned land for collective public welfare undertakings voluntarily withdrawn by farmers will be recovered, and they will enter the market according to the business purposes determined in the land and space planning. Start a new round of rural homestead system reform pilot. Accelerate the guidance of industrial and commercial capital into rural areas. Piloting the development of rural industrial and commercial capital. Support and guide industrial and commercial capital and financial capital to enter rural development. Cultivate a number of typical projects of urban-rural integration. Promote the coordinated development of urban and rural public facilities. We will promote the implementation of urban and rural coordinated construction projects such as sewage and garbage collection and treatment, cold chain logistics linking urban and rural areas, integrated transformation of urban and rural farmers' markets, integrated development of urban and rural road passenger transport, integrated layout of urban and rural public cultural facilities, municipal water supply, gas supply and heating extending to suburban villages, rural tourist roads and industrial roads, and accelerate the development of urban and rural education complexes and county-level medical institutions. Based on this national policy, promoting the construction of "rural town" will become a successful business model for real estate enterprises.

As we all know, industry is an important indicator of the development and practical application of small towns with ethnic characteristics. Rural space with rural industrial base and rural economic energy will become an ideal place for "rural towns". The Guiding Opinions of General Office of the State Council on Promoting the Integration and Development of Rural Primary, Secondary and Tertiary Industries (Guo Ban Fa [2065438+05] No.93) has been unswervingly promoting policy practice.

The Guiding Opinions pointed out that, guided by market demand, with the improvement of interest linkage mechanism as the core, with the innovation of system, technology and business model as the driving force, and relying on new urbanization, we will promote the structural reform of agricultural supply side, strive to build a modern industrial system in which agriculture and secondary and tertiary industries intersect, and form a new pattern of rural development integrating urban and rural areas. Organically combine the integrated development of rural industries with the construction of new urbanization, and guide rural secondary and tertiary industries to concentrate in county towns, key towns and industrial parks. Strengthen planning guidance and market development, and cultivate small towns with professional characteristics such as agricultural product processing and trade logistics. Strengthen industrial support, implement differentiated settlement policies, strive to achieve full coverage of permanent residents in urban basic public services, and steadily absorb agricultural transfer population. Strengthen the effective connection between the integrated development of rural industries, urban and rural planning and overall land use planning, and improve the spatial layout and functional orientation of county industries. New cultivated land and construction land will be added through rural idle homestead consolidation and land remediation, and priority will be given to the comprehensive development of rural industries.

The basis of this theory lies in the state's regulation of urban and rural space, the intensive value of land development and utilization, and the comprehensive efficiency of consumption flow and economic flow. From this perspective, we should also seriously follow the national policies and regulations. For example, during the epidemic period, it was just released and implemented, and the "Administrative Measures for the Identification of National Rural Industrial Integration Development Demonstration Parks (Trial)" was jointly formulated by many national ministries and commissions.

National rural industrial integration development demonstration park (hereinafter referred to as "demonstration park") refers to a park with distinctive characteristics, clear integration mode, industrial agglomeration development, close interest connection, perfect supporting services, efficient organization and management, strong demonstration role, and development experience with replication and promotion value in a certain area and recognized by the state. The demonstration park should combine the local resource endowment, local customs and other realities, explore a variety of industrial integration modes, including agricultural internal integration, agricultural industrial chain extension, agricultural multi-function expansion, high-tech penetration, production-city integration, multi-format compound and other forms, and strive to build a modern agricultural industrial system with cross-development of agriculture and secondary and tertiary industries. By 2020, 300 demonstration parks will be recognized in three batches, of which 100 will be recognized in each batch every year.

To make the original life in the countryside "alive", such a place is a place with cultural vitality. Life is a more vivid foundation of rural economy and rural politics.

To integrate the indigenous people in rural towns into modern management methods and models requires a localized "life aesthetics" of urban-rural integration, and sets diversified standards for this. The aesthetic pursuit of villages and towns is "small and beautiful" aesthetics, not "big and complete" aesthetics. When investing in rural revitalization, we should set an example for every rural town, and every town and village should find an indigenous lifestyle and cultural situation, from natural water, forests, fields, lakes and grass seas to environment, architecture and landscape, we must achieve a kind of "melting scenery" and "melting art". Let the external transformation be closely related to the local life of the people. Such "country towns" are most concerned and welcomed by the market.

Conclusion: Implementing the rural revitalization strategy is an important part of realizing the goal of strengthening the country, and it is also a part of the dream of strengthening the country. At present, in the process of building a well-off society in an all-round way, the gap between China's metropolises and medium-sized cities and developed countries is getting smaller and smaller. However, there is still a gap between our villages and those in these countries. For example, in the United States, more than 6,000 universities and many large companies are headquartered in rural towns, which is the most essential part of a country. For example, in most countries in Europe, the rural environment is excellent, old people support their old age in the countryside, and high-paying people also live here. Rural revitalization strategy is a part of realizing our dream of becoming a strong country. Now, the countryside is the short board of the dream of strengthening the country, and rural tourism has risen to a national strategy. Therefore, rural towns are the best mode for housing enterprises to practice the revitalization and integration of national characteristic towns and national villages!