Modern men and women like to follow suit, and enterprises and designers should guide them correctly. The following paper gives us a good interpretation.
Nowadays, fashion is what everyone yearns for and follows, thus forming a heat wave, and fashion and trend have become the birthplace of wealth. Today, with the continuous development of society and economy, the clothes worn by a mature consumer should not only reflect his mental outlook, but also consider his environment, education level, occupation and other factors. Therefore, how to improve their appreciation level and satisfy their desire to dress more beautifully is a subject faced by designers. Enterprises and designers should strengthen the guidance of consumers' understanding of clothing, and consumers themselves need to improve.
Keywords: fashion designers' green environmental protection and humanistic spirit guide consumption
What is the trend and what is the original meaning of this word? It can also be called mainstream, which means fashion. Now it seems that the trend is the general trend, and the trend, that is, the mainstream, can best arouse everyone to follow suit. Non-mainstream means to publicize personality, be different from others, be non-mainstream, not blindly follow the trend of today's public, and pay attention to clothes, costumes, words and deeds that suit your own mind. Non-mainstream means it is not the most popular thing, that is, it is relatively advanced or backward. In terms of the number of people, people who pursue non-mainstream account for less, and more are called mainstream.
First, the popular trend of an attitude
Fashion is something that everyone yearns for and follows, thus forming a heat wave. But when everyone has all kinds of fashion elements, fashion doesn't matter. In my opinion? Popular? This word only exists in the special vocabulary of a few people who are the first to initiate the trend. For most people, the trendy thing is an attitude and a feeling of popularity, ok? Feel good about yourself? It is a good realm.
Nowadays, clothing is a fashion code and a manifestation of personality. Every season, brands all over the world will release their own fashion trends, whether it is the release of haute couture, the release of ready-to-wear series or the expression of concepts. Clothing always has its magic power, which makes people worship and follow closely. Fast-paced people are fashion leaders and pioneers, while slow-paced people are a member of the popular army. But in any case, the embodiment of the trend is nothing more than expressing the specific attitude of a specific person through various elements, but this attitude is also divided into occasions and times.
Second, the social trend of clothing marketization
Clothing is a very important backbone in the clothing field. And its trend is also more concerned. As for the fashion trend in autumn and winter this year, the overall situation is rational.
The brand of Beijing White Collar Fashion Co., Ltd.? White collar? Fu Kui, our chief designer, pointed out that this autumn and winter, the overall feeling of fashion is more floral patterns, but more emphasis is placed on practical features, such as paying more attention to functional and concise casual wear and highlighting some local details in fashion design. The overall color is still dominated by neutral colors such as black and brown, and bright colors only account for a small part. As a well-known clothing brand in China, white-collar workers? It also guided the social trend of clothing to a certain extent. Fu Kui said, this season? White collar? Fashion is mainly embodied in nature and fashion. In the application of flowers, there are printing, jacquard and other ways to express various concepts of flowers in a realistic way; At the same time, the floral pattern and plain pattern are spliced together to create a fashion sense of perfect integration of elegance and liveliness.
In addition, this season mainly uses natural fibers such as cotton, wool, cashmere and fur, with simple style, emphasizing the overall image and feeling of a large series, and striving to create a fashionable fashion from the details. In terms of color, Fu Kui explained that this season, on the basis of light beige, coffee, dark green and red, bright yellow, bright green, blue and orange were added. This makes the whole person full of energy. At the same time, the short design has also become a bright spot. At the same time, talking about this season's popular collocation, Fu Kui said, now you can choose some cropped trousers or cropped trousers, and matching a top with an elegant sweater will form a small trend. If matched with handbags, glasses, scarves and other accessories, it will definitely shine.
From the perspective of the whole international fashion stage, this year's fashion has replaced the previous sweet style, but focused on the description of aristocratic temperament and luxurious dress. For example, Chanel highlights exquisite details with a low-key black and white combination; The combination of classic woolen coat and new color, with tulle and mini skirt, a large number of crystal-decorated V-neck black evening dresses with bow pearls and lace embellishment, presents a young and luxurious style; Hermes is decorated with lovely ballet sequins, and it looks light, beautiful and mature with a floor-to-ceiling dress. Suit with riding hat shows low-key and handsome; The Chinese style cotton-padded jacket with bronzing embroidery exudes a strong sense of extravagance. At the same time, this season's clothing is showing women's self-confidence and beauty.
Third, customize personalized attitude trends.
Customization is a word that has only appeared in recent years. That is, fashion that needs to be tailored for specific occasions or specific emotions. In my concept, customization is not a trend, but a personal trend, maybe one season, maybe more seasons. Everything depends on the individual's attitude and understanding of fashion and the analysis and grasp of trends. Ms. Chen Manhua, the design director of Beijing Flying Color High-end Clothing Customization Society, believes that the customization market in China is still in its infancy, and the whole state is impetuous, with many low-end markets. When faced with the extremely commercialized operation of the commercialized society, many customized studios have lost their own characteristics, no longer focus on design, but are just doing things like branding or processing. However, Ms. Chen predicts that in the next five years, the customization market will become calmer, market integration will be more effective, and there will be greater integration in design.
In our time, attention means money. When more and more people think that a Chanel suit or LV handbag can change your quality of life, more and more people begin to regard fashion knowledge as more important information than international disputes. When more and more people pay more attention to wardrobes than boyfriends, fashion becomes the birthplace of wealth, and the wealth miracle of designers begins.
Look at American designer Ralph Lauren! The richest man in fashion design has a personal asset of at least/kloc-0.7 billion dollars, and the annual sales of RalphLauren Group named after him exceed/kloc-0.0 billion dollars, including his baby daughter? Forbes Top Ten Unmarried Women? . Apart from being a top fashion designer, RalphLauren's greatest wealth to the fashion industry is to take the lead in advocating a marketing method to promote lifestyle. He led fashion from the level of beautiful appearance to a deeper level, and he turned fashion into a career about spiritual pursuit and dream life, which is the most commendable.
The existing trend characteristics stem from the designer's grasp of the market and people's aesthetic needs under specific historical conditions. Fashion trends come from life, and fashion design is also a service for people and recognized by the society. Therefore, after entering the 2 1 century, new changes have taken place in human natural science, humanistic form, ideology and design creation. Today's clothing design needs not only the brilliance of creative clothing on the T-stage, but also the infinite scenery of practical clothing in real life. The design of practical clothing is the most difficult, and it should be related to the aesthetic ideal, living condition and wearing function of contemporary people. To grasp the current fashion trend, we should pay attention to the following three aspects in fashion design: