In view of the role of small and medium-sized enterprises in the economic development of various countries and the present situation of small and medium-sized enterprises in China, this paper points out the necessity of studying the development strategy and direction of small and medium-sized enterprises in China. When studying the strategic target positioning, starting from the development environment, operating results and social benefits of small and medium-sized enterprises, this paper puts forward ten requirements for realizing these three strategic goals in order to achieve the visiting goal. When determining the development direction of small and medium-sized enterprises, this paper describes the national conditions and characteristics of small and medium-sized enterprises in China, as well as the opportunities and challenges brought by WTO, and puts forward seven development directions, such as persisting in developing small and medium-sized enterprises with characteristics and supporting small and medium-sized enterprises with poor technology. Keywords: small and medium-sized enterprises; Development strategy of small and medium-sized enterprises; The development direction of small and medium-sized enterprises The practice of world economic development shows that small and medium-sized enterprises can better adapt to the ever-changing market and consumers' demand for personalization and fashion with their advantages of flexible operation mode, low organization cost and convenient transfer, and show a good trend of vigorous development. In the economic development of countries all over the world, including developed countries, small and medium-sized enterprises play an important role and play an irreplaceable role. Especially in China, a country with a large population, a vast territory and a huge difference in economic development level, the development of small and medium-sized enterprises is more significant. At present, there are about 65,438+0,000 small and medium-sized enterprises in China. Most of the labor-intensive export products and some high-tech export products are produced by small and medium-sized enterprises, and the export volume of small and medium-sized enterprises accounts for 60% of the total export volume of the country. Small and medium-sized enterprises provide about 75% of urban employment opportunities, and most of the labor transferred from rural areas in China is absorbed by small and medium-sized enterprises, and the industrial and commercial taxes paid by small and medium-sized enterprises for the country account for about 50% of the total. In the rapid economic growth since 1990s, 76.7% of the new industrial output value was created by small and medium-sized enterprises. However, it should be noted that due to the influence of many factors, the development of small and medium-sized enterprises in China is facing unprecedented difficulties, and there are serious problems in ideological concepts, technical equipment, management organization structure and so on. In order to make China's small and medium-sized enterprises adapt to the needs of economic development and market competition and give full play to their important role in the national economy, it is necessary to first clarify the strategic objectives and direction of the development of small and medium-sized enterprises. I. Strategic Objectives The strategic objective of SME development is the strategic positioning of SMEs. This orientation should not only be the pursuit goal of China's small and medium-sized enterprises, but also play a guiding role in the development of China's small and medium-sized enterprises, and should be achieved through efforts to promote the gradual development of small and medium-sized enterprises, which is a dynamic goal in the process of operation. As far as its goal is concerned, it should not only conform to the national conditions of China, but also be unified with the present situation of the development of small and medium-sized enterprises; As far as its dynamics are concerned, it should be unified with the world economic situation after China's entry into WTO. Through research, we believe that the development of small and medium-sized enterprises should mainly achieve the following three strategic goals: the national support goal of sports, the management achievement goal of small and medium-sized enterprises and the social benefit goal. (A) sports national support objectives This is mainly to discuss the strategic objectives of the development of small and medium-sized enterprises from the external environment. The development of an enterprise is a dynamic process, and it can only grow and develop in a favorable environmental system. Especially small and medium-sized enterprises, because they are vulnerable groups, need to achieve systematic environmental goals to achieve their own business results and social benefits. Therefore, the goal supported by running state naturally constitutes one of the most important strategic goals. And specifically achieve the following goals. 1. Government support in place. The government's policy support is the primary issue related to the development direction of small and medium-sized enterprises and whether the system objectives can be realized. Due to the shortage of funds, talents and backward technology, it is difficult for small and medium-sized enterprises to compete with large enterprises, and due to their own conditions, they cannot obtain the funds, talents and technology needed for development, which requires the government to give necessary support and create a good external environment. The goal of government support policy is embodied in government idea, government identity and government support policy. (1) The concept that the government is in place means that the government should change its own ideas and realize that all large, medium and small enterprises are equal members in the socialist market economy and can make their own contributions to the country's economic development and social stability. Moreover, large, medium and small enterprises are an inseparable whole, and the formation process of this scale structure is the process of resource allocation under established constraints. They depend on each other, cooperate with each other, complement each other and develop together. (2) The government identity in place means that the government appears in front of small and medium-sized enterprises in an appropriate role in the process of promoting the development of small and medium-sized enterprises, and cannot interfere with the production and operation of small and medium-sized enterprises beyond its authority. The behavior of the government should be: to represent and safeguard the interests of small and medium-sized enterprises; Responsible for the macro guidance, development planning and industrial guidance of small and medium-sized enterprises; Responsible for the implementation, supervision and inspection of the central government's documents on the development of small and medium-sized enterprises; Promote the construction of service system and create a good living space and development environment for small and medium-sized enterprises. (3) The availability of government support policies means that the policies formulated by the government are conducive to the development of small and medium-sized enterprises, and the government's use of policies is indirect management rather than direct management, guidance rather than administrative intervention. 2. Social service to residence Due to the poor self-survival and development ability of small and medium-sized enterprises, it is generally difficult to meet the needs of funds, technology and talents through their own efforts and realize self-service in information, training, market and law. For the rest of the paper, please refer to the following website: /z/q93586 155.htm? rq= 12 177757 1。 ri = 2 & ampuid=289042294。 ch=w.xg.dllyjj