From birth to development, foreign car camping camps have experienced the following three stages: the popularity of Ford "T" makes cars popular (travel tools)-the formation of expressway network makes travel more and more convenient (supporting infrastructure)-the free play and release of life concept and lifestyle makes more people keen on traveling and vacationing (consumption cognition).
For example, in the United States, as the main representative of western developed countries, 1/3' s tourist facilities, time and land all exist in the form of camping, which shows that the campsite industry has been marketized in the United States.
The latest data up to 20 15 and 12 show that the number of automobile campsites also varies greatly among countries, such as 25,000 in Europe, 3,000 in Canada, 2,500 in Australia, 0/650 in Japan and South Africa. As the third largest country in the world, China has only 4 15 car campsites. It can be seen that the prosperity of camping industry is closely related to the degree of economic development. At present, car campsites are mainly concentrated in developed countries, and China has just started.
(2) Go to road trip.
The consumption level of go on road trip is higher than that of traditional tourism. Generally speaking, participants have better living conditions from the economic level. The following set of data visually shows the relationship between travel and economy:
65,438+0. Per capita GDP 1000 dollars, cars began to enter the family, and tourism began to develop rapidly;
2. Per capita GDP is 3,000 dollars, automobile consumption has become fashionable, tourism has entered an explosive era, and the holiday and leisure industry has risen;
3. The per capita GDP is 5000 dollars, and the number of cars per 100 households has reached more than 20. Since the popularization of automobile consumption, the holiday and leisure industry has developed rapidly;
4. The per capita GDP is 8,000 US dollars, and the holiday and leisure industry has entered an explosive growth stage, and road trip has become a fashion;
5. When the per capita GDP reaches 654.38+0.0000-654.38+0.5 million USD, and the car price reaches 654.38+0.5 times of the per capita GDP, there is an explosive demand for family cars.
As can be seen from the above data, the development trend of go on road trip is directly proportional to the development of economic level. The higher the income, the greater the space for people to choose go on road trip.
With the explosive growth of China's automobile industry in recent ten years, the number of private cars in China exceeded 1 100 million in 20 13 years, and the number of automobile license holders exceeded 200 million for the first time. It is estimated that the number of private cars will reach 250 million in 2020. According to the development report "go on road trip, China" issued by National Tourism Administration, the number of tourists in 20 14 was 3.6 billion.
At present, the number of driver's licenses in China is increasing year by year, the expressway construction is advancing by leaps and bounds, and the infrastructure conditions are improving day by day, which have promoted the development of road trip to varying degrees. The growth of consumers' economic income and the change of consumer cognition have brought huge market space for road trip in China.