Customer Relationship Management in the Internet Age I. Introduction &; $%, that is&; '()*+,+-./0+& amp； 1.2' (+* $+342/'-., /)% 4-45+(+-26 Customer relationship management 7. Originated from the "customer-centric" business model, it is a management mechanism aimed at improving the relationship between enterprises and customers. Implemented in the marketing, sales, technical support and other customer-related departments of the enterprise, the goal is to attract and retain more customers by providing fast, thoughtful and high-quality services, and to reduce the cost of acquiring and retaining customers by optimizing customer-oriented workflow. Traditional enterprise management focuses on internal resource management, that is, the backstage part of enterprise management, but lacks corresponding management for the foreground part that directly faces external resources with customers as the mainstay. & amp$ NUMBER, as a management idea and technology for managing the front desk of an enterprise, provides a system for collecting and analyzing customer resources in various ways, and also provides a brand-new business strategic thinking. It can help enterprises make full use of external business relationship resources based on customers, expand new markets and business channels, improve customer satisfaction and corporate profitability, thus bringing about profound changes in corporate culture. The basic contents of the&$% system include: customer profile analysis 6 8*'9/3/-5 7: including customer level, risk, hobbies, habits, etc. "Customer loyalty analysis 6 8+*. /.2+-:; 7. Refers to the customer's loyalty, persistence and variability to a product or business organization. ; # Customer Profit Analysis 68 *' 9/24