Demand-side management believes that insufficient demand leads to a decline in output, so stimulating economic growth requires stimulating policies to increase total demand, and investment, exports and consumption are the "troika" on the demand side. One of the major problems facing China's economic development is over-reliance on investment and export, and the demand seems to be seriously insufficient. However, in the past "Double Eleven", imported beauty once again set a new record; Not long ago, the Japanese snapped up rice cookers and toilet seats in Japan, which was discussed by the world. For a long time, Apple mobile phones "occupied" the consumer market in China, making domestic mobile phones catch up.
Consumers in China spend a lot of money to pursue foreign goods, which is not a simple consumption psychology of "worshipping foreign things and obsessing foreign things". It reflects that China people attach importance to the quality of consumer goods after the improvement of living standards, and that China's "supply side" has been insufficient for a long time, and it is difficult to meet today's market demand. Therefore, carrying out supply-side reform is a new driving force to maintain sustained and steady economic growth, and it is also the best choice under the new economic normal. To carry out supply-side reform, we should control the general direction from the following aspects.
Expand data first, promote the effective resolution of excess capacity, promote industrial optimization and restructuring, and improve supply at the industrial level. Resolve excess capacity, promote enterprise integration and elimination, and expand external markets through price adjustment.
Second, reduce costs, help enterprises maintain their competitive advantage and improve supply at the level of fiscal and taxation system. Through structural tax reduction, enterprises can benefit, enhance innovation ability, improve productivity and expand supply.
Third, dissolve the real estate inventory, promote the sustainable development of the real estate industry, and eliminate the supply constraints at the regulatory level. Promote the sustainable development of the real estate industry, promote the development of downstream industries such as steel, cement and electrolytic aluminum, dissolve the production capacity of these industries, effectively stimulate employment, and then promote urbanization.
Fourth, prevent and resolve financial risks, accelerate the formation of a stock market with complete financing functions, solid basic system, effective market supervision and full protection of investors' rights and interests, and ensure a stable supply of funds. By protecting the stock market, the direct financing of enterprises will be smoother, and ordinary investors will be guaranteed to legally acquire wealth and improve their spending power.