Here we have to mention the influence of the development of new media on us.
On video sharing platforms, such as Tik Tok, Arto Aauto Quicker and Mile Mile, everyone can post some videos about their lives on the web page.
As andy warhol, the leader of pop art, said, "In this era, everyone can be famous 15 minutes."
How does this affect consumerism?
In short, these platforms visually eliminate the natural barriers of the upper class.
People's eyes can see the consumption of the top rich through the small mobile phone screen, but their bodies are still thousands of miles away.
At this time, the merchants will throw an olive branch at the right time, but they don't know that the convenience of this olive branch is the abyss of desire.
This olive branch has other names, which you must be familiar with.
For example, credit cards, flower shops, loans, IOUs, cash loans, campus loans and so on.
These are all tools to promote your consumption.
In recent years, there is another concept that is very popular and extravagant.
Hundreds of lipsticks, thousands of skirts, shoes, perfume, cosmetics, thousands of bags and so on.
This is a sharp weapon to harvest the wallets of young people.
When you buy these products, you think you are buying trendy styles, out-of-print shoes or limited fragrance.
However, what makes you think these things are trendy, out of print or limited?
It's what businesses tell you, what advertisements tell you, and what you see in celebrities.
In the dream carefully created by this merchant, you will mistakenly think that with these things, you will be as fashionable or beautiful as a celebrity.
This is why most goods are sold under the same name.
At this point, consumers have the means of consumption, the reasons for consumption and the goals of consumption.
A mature assembly line is completed. And you and I are constantly producing on this assembly line.