But it must be emphasized here: don't be superstitious about "originality" and don't care about all original content. What we have to do is to integrate the contents, just like a good chef cooks with good skills instead of feeding pigs himself. What we need to do is to integrate the content and form a distinctive theme that is attractive enough. In fact, this is enough!
2. Content optimization of website title:
Write a brief introduction, no more than 30 words, and then adapt it to import keywords related to the industry where the website is located as reasonably as possible, in other words, write a "search engine version" of the website introduction.
3. Add the title of the website content page:
The content page of the website, especially the home pages of important channels and columns, should be added with the same title as the home page of the website, and the principle of adding is similar to that of the home page of the website. This step is even more important if a channel is to develop into a sub-station with an independent domain name.
4. Add and optimize the home page tag (META):
In the code of the homepage of the website, descriptive words are embedded to summarize the characteristics and advantages of the website. Similarly, we should also adopt the language characteristics of search engines, which has a good effect on optimizing the scanning results of search engines. Similarly, the homepage of the more important channels and columns of the website should also take the same operation steps. Others involve the optimization of search engine scanning results, such as adding bold text titles (don't replace them with pictures), setting columns to facilitate search engine scanning, and increasing content paging. And you can do it properly, but it should be noted that you must not try to "cheat" the search engine through the so-called "search engine optimization (seo)", which will be severely punished! Feng Xinkai
5. Log in to the major search engines:
Logging in to a search engine can be said to be a sign of the website's external release. At present, the major domestic search engines, including Google, Baidu, Peking University Skynet, Yisou, Zhongsou, sogou, 372 1, MSN, etc., should not be abandoned. If the search engine doesn't accept it, submit it three times a day until it is accepted. And because search engines have a certain working cycle, generally ranging from 1 week to February, the work should be started as soon as possible. What needs to be emphasized here is not to use those so-called automatic adding tools.
6. Log in to the website directory system:
This step is as important as search engine login, especially in China, where the rapid development of the Internet, a large number of new netizens emerge, and the degree of network application is low. Many people simply can't tell the difference between a search engine and a website directory system, and many people prefer to use the website directory system. After all, the directory system can help netizens with low networking process find their target websites more directly.
There are two main categories of domestic website directory system: one is website; The second is the website directory column under the search channel of major portal websites, both of which should strive for landing, and one thing should not be neglected.
7. Establish the professional website directory system of the industry where the website is located:
If conditions permit, this step is very important and will greatly enhance the position of the website in its industry. In addition, it will become the main platform for mutual links and user resources between us and our peer websites. Generally, we will first add some leading sites and well-known sites in this industry, and then attract other sites to participate, with reciprocal links as the inclusion condition.
8. Add a friendship link:
Friendly links here refer to websites that are not directly related to the content of the website. Such link exchange can filter users from each other and is worth considering. However, it should be noted that other important partners should not be listed on the website and should be treated differently. If necessary, you can use drop-down menus, pages and other forms.
9. Opening industry news channels:
Many industry websites are dismissive of this, which is not very ideal. Setting up an industry news channel to achieve daily updates at a very low human resource cost will not only help to improve and improve the search engine results of the website, but also help to attract industry users and enhance the stickiness of the website. The key is to strictly control the cost of content and its update, and try to reprint it by using the news channel of the portal website.
10, soft text promotion:
Before and after the website is opened, try to write several paper-level articles about the main characteristics and development prospects of the industry, and attach your own signature, website address, contact information, etc. , and strive to make them widely spread. In recent years, there have been many soft articles entitled "Ten Mistakes in XX", which is a good form.
1 1, open the website forum:
An industry website without a forum is almost unimaginable, and its low promotion efficiency will soon make decision makers miserable. It is necessary to open forums, divide columns, increase the stickiness of the website, and build a communication platform between users. You can find senior members with certain appeal in the forums of the same industry and let them act as bamboo.
12, mass mailing:
E-mail promotion is one of the indispensable main means in website promotion, but there are many details in the specific operation, so we must not blindly send it out. Once the website is blocked by the mail server, it will be very passive. At the same time, it should be clear that this method has great negative effects, and we can only stop it. We must not rely on email for all promotion, which is not much different from suicide. What we should pay attention to here is mass mailing.
13. Inter-bank expansion:
Posting on other people's forums, but enough is enough. Don't make enemies everywhere. As a user, you'd better use the information of this site in your signature. In addition to posting yourself, everyone who posts will go to the top, hehe.
14, using the network to pick the system promotion:
The web-based retrieval system was first formed in September 2004 and became popular after the Spring Festival in 2005. In fact, the web page selection system is an open and dynamic web page favorite. At present, Sina Li Meihui, Tian Tian Billboard, we mainly use this in two aspects: First, submit our own content pages to the open network retrieval system as much as possible, and use the automatic submission software of the network retrieval system when necessary; The second is to establish your own industry network extraction system and take out some resources to establish a network extraction system.
15, using personal instant messaging tools:
Find QQ, Want Want, Bubble, MSN and other mass sending tools to send messages crazily. Don't be afraid of being scolded. As the saying goes, if you are not an adult, you will become a ghost!
16, popularized by BBS irrigator:
Dare to pour water into non-industry websites and forums. Generally, we can use all kinds of free or paid irrigation machine software to release it for free, and the more the better. But pay attention to the websites and forums of this industry, and be careful in operation.
17, mass supply and demand news:
The supply and demand news column used to be all the rage, and many local information ports and industry portals opened this channel or column, which was once regarded as the iconic content of such websites. Although it has shrunk, it can still form many propaganda points. There are generally two ways to use these resources for publicity: one is to find more such websites through search engines; Another way is to find free or cracked group software and find several different versions.
18, QQ Favorites plugin:
This is a rare practice at present. QQ has opened personal web favorites, and some websites have started to use this as a plug-in on the home page. When the user opens the home page, a dialog box will automatically pop up, asking the user to select and add.
19, promoted by software station:
This method has been used by some people, but it is rarely written into the introduction materials of network promotion, probably because everyone thinks it is too unfashionable. Actually, it's not. Select some content from your own website, make it into an e-book and put it on the software download website in time, which can receive good results in a short time. And these e-books can be published on other websites.
20. use BT, reallink, etc. For publicity:
Make some movie bt seeds, attach the website and upload them to major movie websites; At present, reallink is a PtoP software platform with about 500,000 registered members and more than 65,438 438+ 10/00,000 online users. Compared with QQ, RealLink pays more attention to file exchange between individual users, allowing users to publish advertisements by paying electronic money, which can be used.
2 1, picture material:
Collect some popular sports lottery pictures that everyone likes, such as pets, jokes and QQ expressions. Make the URL into a watermark of the picture, collect thousands of pictures, divide them into dozens of themes, map or upload them in various places, and the more the better. But those who are famous for making a fool of themselves must be avoided, such as Sister Furong, and don't touch anything.
22, advertising chain publicity:
This method is very helpful to stimulate the basic traffic of the website at the initial stage of the website, but it should be carefully selected according to the characteristics of the website content to prevent the phenomenon that other websites in the chain have illegal content and hurt their own brands.
23. Horizontal joint venture activities of the industry:
This move requires long-term preparation: initiate and organize netizen selection activities for websites in the same industry. In order to improve the effect, we can consider raising the banner into a tiger skin, but in order to reduce the cost, we should not consider the participation of the media, especially in the initial stage of website establishment, we should use or not use media resources carefully, which will attract the attention of the media prematurely, which is not a good thing. In addition, try not to engage in leaderboards.
24, peer-to-peer network alliance organization:
When the industry competition is not very fierce, or when the structure is clear, you can use this method to organize network alliances, but this will often attract the attention of competitors, so be cautious. We should focus on those websites that are in the same industry as us, but their main business does not conflict.
25, the establishment of website users QQ group:
How to retain website users and how to develop website users is very important! Establishing related QQ groups is conducive to word-of-mouth promotion in publicity! Let your users promote it for you for free!