The format of the opening report of the graduation thesis of relationship marketing (general) 1 The general part of the opening report should first put forward the topic, and briefly explain the purpose of the topic, the research status, theoretical application, research methods and necessary data of related topics. 2 Outline The outline of the paper contained in the opening report can be very thick, which is a basic framework for research ideas. It can be in the form of a whole sentence or an outline. In the opening stage, the purpose of the outline is to let people know the basic framework of the paper, and it is not necessary to be as detailed as the paper catalogue. Opening report student: 1. Significance of topic selection 1, theoretical significance 2. Practical significance II. Abstract 1, the origin and evolution of theory II. A summary of foreign related research. A summary of domestic research. My evaluation of the above summary 3. Introduction of the paper 1. 1, 2, 3, 2, 65433. Conclusion 4. Thesis writing outline schedule of graduation thesis opening report 1. Cover of opening report: title, department, major, grade, name and tutor 2. Purpose, significance and research survey at home and abroad. Theoretical basis, research methods and research contents. Research conditions and possible problems. Timetable.