All conclusions are drawn after the scheme study; In the scheme research, if you can't find the reason and solution, you can't let go. Then the following is the relevant information I have compiled for your reference.

First, since it is Christmas, it is necessary to embody the holiday characteristics in WeChat marketing as a gimmick, so that fans can feel the warmth, thoughtfulness and warmth of the official WeChat account.

In the whole Christmas WeChat activity planning, the planner needs to have a clear idea: What points should be paid attention to in background analysis? What are the aspects of market analysis? What is the marketing idea? What are the good strategies for product marketing? What are the creative marketing methods for Christmas? What promotion strategies are there?

1, creative sharing

From what aspects to think? For this problem, we can do it from the characteristics embodied in the WeChat public platform and the meaning of Christmas. For example, consumers can do micro-activities when they open the corporate WeChat public platform:

For example, you can get a delicate gift by playing riddles on the lantern game with "one stop to the end", and you can also share the results with WeChat friends circle to get a customized gift. This kind of activity creativity.

2, preparation-know yourself and know yourself

How to do the preparatory work? Collect relevant information, industry information, competitor information, understand the market situation, understand the background culture of Christmas, and make corresponding data reports. Only in this way can the Christmas WeChat activity planning be justified and the marketing plan be targeted.

Many enterprises start planning Christmas WeChat marketing 1 month in advance, which clearly shows that enterprises clearly realize that the marketing activities of Christmas WeChat through WeChat will be very fierce in the market competition of the whole industry. If they want to break through the encirclement through WeChat marketing activities and start brand characteristics, they must understand what preparations their opponents have made and how to deal with them.

For example, in the catering industry, several restaurants nearby are doing Christmas discounts. If you do it again, it will not only be of little significance, but also fall into vicious competition, and finally it will not be worth the candle.

3, promotion-grasp the time

The promotion time of activities is usually ignored by many planners. This is actually a very important factor. Is there a difference between doing activities from 7 am to 9 am and doing activities from 7 pm to 9 pm?

Perhaps many planners have never considered such a problem at all, but this is precisely the focus of Christmas WeChat marketing. Imagine, what is the most frequent time period for consumers to use WeChat?

From 7: 00 a.m. to 9: 00 a.m., office workers are usually not in the mood to read WeChat on their way to work, and students who are still on summer vacation probably haven't got up yet. 7: 00 pm to 9: 00 pm is just the time for everyone to rest, entertain and relax. If you play an upcoming Christmas fun game, many people will be happy to participate.

4. Interaction-fun

Why is WeChat marketing so hot? I believe that the first reason that everyone thinks of is that it is interactive.

However, many companies don't even have customer service staff. If they still can't interact well with WeChat users in Christmas WeChat marketing, then Christmas WeChat marketing will be difficult to succeed. For example, in the lantern riddle game mentioned above, users feel that the steps can be simpler or more interesting. Can customer service staff collect feedback information in time and reply to consumers?

5. The layout is targeted

The layout of the event is the global control of the event. Whether to implement this Christmas marketing activity through the secondary development of WeChat, such as "one stop to the end", or to attract users through story design and rich graphic information, all need planners to consider.

If it is developed for children, the activity interface needs to be designed to be more lovely, so that all Christmas pictures are cartoons, so that children will be interested in participating in the WeChat marketing activities carefully designed by the company.

6, gifts-easy to spread

When planning Christmas WeChat activities, people usually think of the Christmas tree. Can you make a fuss about other aspects? For example, beautiful toys, meaningful souvenirs, handicrafts with Christmas stories and so on.

Then it will be displayed on the WeChat platform and spread through the circle of friends with the powerful influence of WeChat. When friends, elders, wives and children receive these gifts, they get not only surprises, but also appreciation of works of art and enjoyment of creative gifts.

7. Statistics, analysis and utilization

The specific statistical form, what effect is analyzed, what materials are used to reflect the brand influence, and whether the marketing effect of WeChat is counted by days or hours, all need careful analysis and thinking.

After the statistics are completed, summarize the lessons of success or failure as the basis for the next brand promotion, so that all WeChat marketing activities are continuous, instead of separating the marketing plans of Christmas and New Year's Day.

In the era of mobile Internet, more and more young users are willing to be active sharers and help spread some interesting things. Especially after 90 s and 00 s, the psychological characteristics of this group of young people are more obvious. When making a WeChat marketing plan, we need to fully understand the psychology of consumers, and the plan made by using these psychological characteristics of young people is more conducive to communication.

The first step: WeChat marketing planning

Perhaps many people will wonder, shouldn't the first step be to redevelop WeChat and build a WeChat marketing platform? So what does WeChat marketing planning do? Combine real estate projects with WeChat marketing for positioning;

1, customer-oriented. Is the house for young people or a villa for high-income people? First of all, make clear what kind of people your target customers are and analyze them according to their psychological characteristics.

2. Product positioning. Whether the house sold belongs to pastoral style, Mediterranean style, European and American style or Chinese style full of classical cultural characteristics. The size of the apartment will also have an impact on the overall style of the house. These functions will be displayed on the WeChat platform. Of course, there are many ways to show it: you can shoot a romantic rural microfilm, or take some beautiful photos, or write some beautiful stories about the house.

3. Price positioning. How to set a reasonable price? You can launch a questionnaire survey on the WeChat public platform and comprehensively analyze the psychological price of users to determine.

4. Marketing strategy positioning. There are many marketing methods. Traditional real estate marketing methods are usually offline, by hiring some people to distribute a large number of leaflets, or do a lot of outdoor advertising, or exhibitions. Then, to do WeChat marketing, do you need to introduce the main marketing force online or combine online and offline? These marketers must think carefully.

In the whole process of WeChat marketing, real estate needs to be clearly positioned to help or lead the promotion of real estate, help real estate marketers create more sales opportunities in different channels, and promote the purchase rate of customers.

Step 2: Develop the WeChat marketing platform.

Real estate enterprises are different from catering enterprises. Consumers need to eat every day, but for buying a house, it may only happen once in twenty or thirty years, and it is a lifelong home. Therefore, these factors should be taken into account when formulating the WeChat marketing platform, so that buyers can not only save customers' time, but also fully understand the detailed information in the process of repeated inspection, comparison and consultation. Therefore, a detailed plan should be drawn up for the formulation of public account names, the construction of WeChat official website and the structure of WeChat columns.

Step 3: Promotion

In WeChat marketing, promotion is a very important step. Why do many real estate enterprises do many advertisements, outdoor advertisements, elevator advertisements and bus stop signs? Real estate advertisements can be seen everywhere. How to promote the combination of WeChat marketing?

1, promote QR code

Print the QR code on the outdoor advertisement that customers often see, and scan the QR code to get the gift, which not only reflects the sense of technology, but also is fashionable and fun. Of course, there are some details to pay attention to in the promotion of QR codes. Don't print QR codes for advertisements that keep moving on the bus. You can't let customers run around the street with mobile phones to scan codes. And those huge electronic advertising screens and highway advertisements outside high-rise buildings should not be printed with QR codes. Every time I see the QR code on these advertisements, I wonder whose design inspiration it is. Do you want customers to scan the fast-moving sky with their mobile phones, or do you want customers to stand in the window of the opposite building and scan the code? In fact, there are many places where you can print QR codes, and these are not the only ways. You can print the QR code on promotional magazines, property brochures, floor plans and employee business cards.

2. Online media promotion

You can push each other with the cooperative media, or you can promote it on the portal website, with the help of celebrity Weibo and famous forums. And it can also be promoted through Baidu bidding. Take WeChat platform as an example, there are many promotion methods, such as WeChat public platform promotion, WeChat group chat promotion, WeChat circle of friends promotion and so on.

3. Promote print media

QR codes can be printed on X racks, newspapers and magazines, and elevator advertisements. As far as the elevator advertisements we see every day are concerned, almost all of them are printed with QR codes, and the design of QR codes is also ingenious, such as the shape of Go, the QR code held on the cake plate and so on.

Step 4: Operation and Maintenance

Can the real estate WeChat marketing operation interact with users on the WeChat platform? For example, some big turntables, sweepstakes and house decoration knowledge questionnaires can be launched at any time. With the secondary development of WeChat membership system, customers can be managed in groups, and some greetings can be sent to customers regularly, and some targeted holiday activities can be done. Like the just-arrived National Day, you can use the National Day craze to plan a National Day residual temperature WeChat activity, so that customers can feel the actual care, not just the sales promotion of a house salesperson.

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