Before writing a marketing plan, we need to position and understand the market first, and see what the target group of the product is and what its characteristics are. Knowing these clearly provides a good basis for the formulation of marketing planning.

2. Environmental analysis

Secondly, clearly know the marketing environment of a product and understand the advantages and disadvantages of the product in marketing. In order to do a good job in sales, we must foster strengths and avoid weaknesses. In this process, we can find the opportunities and threats of products and know what we can develop and what we should avoid.