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Demand and cultivation of international economic and trade talents

After entering the 2 1 century, the total trade volume between countries has been increasing, and the trend of economic globalization is irreversible. In this context, there is a growing demand for outstanding professionals, especially those who study international trade. In order to provide excellent professionals for the society, schools that train students must increase the training of talents in this field. After entering globalization, the trade competition between countries is often the competition for talents. If China wants to gain a dominant position in the fierce trade competition, it must increase the intensity of talent training. How to train international economic and trade professionals is discussed below.

Keywords: international trade major; Demand-oriented; comprehensive ability

introduce

With the deepening of globalization and the rapid development of international trade, society has put forward higher requirements for the ability of international trade talents. The traditional training mode of international trade professionals is seriously out of line with the social demand for international trade talents. If we can't adjust the talent training mode in time according to the talent demand of society, it will certainly hinder the further development of China's international trade, thus restricting China's economic growth. Therefore, starting with the analysis of the market demand of international trade talents, this paper analyzes the connotation of comprehensive ability of international trade talents in China, and gives the ways and measures to cultivate comprehensive ability.

First, the relationship between professional orientation and talent training mode

University education can be divided into long-term goals and short-term goals. From the long-term goal, the most fundamental goal of university education is to promote human development. During college, students should not only learn knowledge from books, but also dabble in all aspects of extracurricular knowledge, such as personality and sentiment. Although this knowledge will not be used for a short time, it will be gradually reflected in the future development. Therefore, from the short-term goal, receiving college education is actually to find a satisfactory job. Therefore, as can be seen from the above discussion, in the process of university education, long-term goals and short-term goals can be fully reflected through professional orientation. Talent training mode is usually defined as taking different talent training modes in order to achieve the training objectives in educational activities under the careful guidance of teaching theories and policies, because each educational unit undertakes different teaching tasks. The professional orientation of university education should be reflected by the talent training mode. There is an abstract and concrete relationship between talent training mode and professional orientation. Only by fully understanding the relationship between them can we establish a unique talent training model.

Second, the demand-oriented transformation of international trade talents.

1. The demand for international trade talents is gradually tilting towards service trade.

Since the 2 1 century, international trade has shown new characteristics, the proportion of traditional trade in goods has gradually declined, and service trade is replacing trade in goods as a new growth point of the world economy. Judging from the overall scale of China's service trade development, the development speed of China's service trade is higher than the world average, so the demand for service trade talents is increasing year by year. At the same time, however, China's service trade has been in a deficit for a long time, with traditional transportation and tourism as the mainstay, and the development of financial and insurance services is still relatively backward. The huge deficit in China's service industry is closely related to the low level of international competitiveness and the lack of high-quality service trade talents. China's international trade talent market urgently needs high-quality service trade talents.

2. Skills in cross-border electronic commerce have become a new requirement in the talent market.

With the wide application of network technology, e-commerce has made unprecedented development in breadth and depth. The popularity of e-commerce has changed the negotiation mode of international trade, simplified the operation procedure of international trade and greatly reduced the cost of international trade. E-commerce has brought unprecedented impact to international trade, and international trade with e-commerce as the main mode will surely become the leading mode of international trade in the future. Cross-border electronic commerce's skills have become a new requirement in the talent market. However, the international trade talents currently trained in China lack the ability to train cross-border electronic commerce in terms of knowledge structure and ability.

3. Diversification of demand levels of foreign trade talents

In recent years, the business entities of China's foreign trade industry are diversified. Foreign trade enterprises of various natures and sizes coexist at the same time, so the demand for talents in foreign trade industry also shows a diversified trend. Large-scale foreign trade enterprises with wide business scope and fine specialization have higher requirements for foreign trade talents' theoretical level, operational skills and professional quality, and at the same time require foreign trade personnel to be proficient in both specific businesses. However, small and medium-sized private foreign trade enterprises, because of their small scale and single division of labor, have lower requirements for the theoretical level of international trade talents, but higher requirements for the comprehensive operation ability of foreign trade business. Judging from the current training of international trade talents in higher education, the training goal is relatively simple and the training level is relatively average, which can not adapt to the new form of international trade development.

4. The importance of vocational qualification certificate is gradually highlighted.

At present, the demand for international trade talents in the talent market is increasing day by day. In addition to the cultivation of professional knowledge and skills and the improvement of practical operation ability, foreign trade enterprises pay more and more attention to professional qualification certificates. International business certificate, international business merchandiser certificate, foreign trade salesman qualification certificate, customs broker qualification certificate, customs broker qualification certificate and export salesman qualification certificate have become new standards for talent selection and employment mechanism of foreign trade enterprises. Even many foreign trade enterprises have more relaxed requirements for academic qualifications, but stricter requirements for vocational qualification certificates. At present, the cultivation of international trade talents in China is mainly based on classroom teaching and academic education, and most colleges and universities have not made specific requirements for vocational qualification certificates.

Three, the specific measures for the cultivation of international economic and trade professionals

1, bilingual teaching and extracurricular English activities should be grasped together.

The major of international economy and trade is to cultivate extroverted talents, which requires students to have strong communication skills with foreigners. Therefore, the school should strengthen the cultivation of students' foreign language ability during school, so how to improve students' foreign language ability has become a crucial step in teaching. For students majoring in international economy and trade, we should strengthen the class hours of bilingual teaching, in addition, we should increase the number of extracurricular English activities, so that students can have higher oral English expression ability.

2. Establish a reasonable team of teachers.

At present, college teachers are mainly young and middle-aged. Although they have high academic qualifications, they have not passed the test of practical work, so they need to form a team of teachers with high-quality practical ability. The strength of teachers is directly related to the cultivation of talents, and teachers with rich practical ability are very important for cultivating practical talents. In order to achieve the goal of building a team of teachers with practical ability, schools can let young teachers practice in enterprises to improve their practical ability. At the same time, we can hire some enterprise personnel with rich practical experience as teachers of the school, and at the same time exchange and cooperate with other schools to learn from their experience.

3. Strengthen vocational skills training.

Since the 20th century, the information industry has become the pillar industry of China's economic development, which has also contributed to severe employment reasons and provided employment opportunities for many college students. In the face of opportunities, schools should focus on strengthening the cultivation of students' vocational skills, especially for students majoring in international economy and trade, and encourage students to take more vocational qualification examinations, so that students can not only be familiar with business processes through social practice activities, but also fully apply what they have learned through vocational skills training, laying a good foundation for future work.

4. Combine the construction of study style with teaching reform.

The education industry is different from other general service industries, but it belongs to a kind of service industry. It requires educators to impart what they have learned to students without reservation, and students must study hard to achieve the success of education. According to many years' teaching experience, it is considered that the teaching quality should be improved by improving teaching methods and strengthening teaching supervision for students. However, education, especially for college students, requires not only the efforts of teachers, but also the cooperation of students, and students' learning attitude plays a vital role in the success of education. Therefore, colleges and universities should focus on strengthening the construction of students' study style. On the one hand, counselors are set up for students to grasp ideological work and let students grow up healthily; On the other hand, it is necessary to equip students with class teachers, communicate with students in depth, understand their learning situation, answer the reasons encountered in learning in time, and improve their professional skills. Counselors and class teachers, after understanding the students' thoughts and learning situation, timely reflect with the hospital leaders, always take students as the foundation, help students solve various difficulties in their study and life, and establish a correct outlook on life and values for them. Schools should combine the construction of study style with teaching reform and pay attention to the cultivation of students' professional skills and other qualities.

5. Build a training base.

Nowadays, international trade needs practical talents, which requires us to pay attention to cultivating students' practical ability, and the best way to cultivate students' practical ability is practice. Therefore, we should focus on strengthening the construction of laboratories and training bases, and add practical teaching content to the syllabus to ensure the quality of cultivating students' practical ability. At the same time, it is necessary to open up off-campus training bases and cooperate with companies engaged in international trade to create a good training environment for students. In order to ensure the smooth implementation of students' practical teaching, the school should also set up relevant departments for guidance and supervision to ensure the smooth implementation of students' practical teaching.

Concluding remarks

Nowadays, the distance between countries in the world is getting smaller and smaller, and the trade between countries is also constantly strengthening, but trade disputes are also constantly emerging. China is a big trading country, and it is in urgent need of talents with professional practical ability in international trade. In the process of talent training, we should fully consider the current situation of international trade, carry out targeted teaching, and improve students' innovative and practical ability.

refer to

Tony Leung Ka Fai. A preliminary study on the training mode of applied undergraduate talents majoring in international economy and trade [J]. Science and Education Herald (last issue) 20 13(06).

[2] Yang Hanyin, Yuan. Discussion on the training mode of international trade professionals in private universities [J]. China? sForeignTrade，20 1 1( 12)。

[3] Liu, Ma Zhen, Chu, Li Na. On the development of international trade under the new situation [J]. Modern commerce, 20 10(35).

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