An excellent topic selection is based on clear positioning. In other words, content selection must be consistent with account positioning, and daily topic selection should be carried out around account positioning. This is the basic principle.
Second, user demand.
Generally speaking, users' concerns are one of the sources of topic selection. Account operation needs to always pay attention to its own users. It is necessary to know what kind of people the self-media it operates wants to attract in order to tailor appropriate content around this group of people.
Third, hot topics
Hot topics are well-known topics and are often synonymous with traffic. Being able to catch hot topics is equivalent to catching traffic. Keys? .
Hot spots must have attracted users' attention. Of course, everyone wants to take advantage of the popularity of a content, so there will definitely be other media people to write this content.
In order to be unique and attract more users' attention, we have to add something new to the content of the article, which is the best content that other media people have never thought of.
Fourth, keep up with peers.
At the same time, you can pay attention to other people's hot articles, keep up with your peers, stimulate your inspiration, open your mind, and you can also write better topics.
However, we must be clear that keeping up with our peers is to find more inspiration. Don't lose yourself in this process. The article must have its own style and characteristics, with the same theme and different contents.
Verb (abbreviation of verb) the choice of industry keywords
For example, if you are in the food field, the key words may be home cooking, baking, cooking, diet meals and so on. For example, if you are in the emotional field, the key words of the industry are marriage, gender relationship, love, divorce, breakup, recombination and so on. Let's start with keywords and see what topics we can think of.
Industry keywords This method of topic selection is more suitable for friends with relatively single products. You should learn to think divergently and think about what other points can reach your target users from a single product.
After finding industry words, we will dig deeper into the demand for more long-tailed words through drop-down boxes, related searches or keyword mining tools.
Sixth, establish a question bank.
We can set up a question bank, put it directly when we see good questions, and sort it out once a week. This can effectively improve work efficiency, and there is no need to find a topic temporarily on the same day. It is very convenient to choose the question bank with graphite notes, Taoist notes and impression notes.