The advantages and disadvantages of college students ' entrepreneurship
The present situation of college students' self-employment has always been a topic of social concern. At present, there are not a few college students who choose to start their own businesses, but more college students. At the same time, a large number of college students are also carrying out various entrepreneurial models. However, according to incomplete statistics, the success rate of college students' entrepreneurship is only 2% ~ 3%, which is far lower than that of normal enterprises. And it has a great influence on the study of most students. In this highly competitive market, is it feasible for college students to start their own businesses? What are the disadvantages of college students' entrepreneurship? Whether the advantages of college students' entrepreneurship outweigh the disadvantages is worthy of reflection by teachers, students and many people who care about college students' life. College students' entrepreneurship is not accidental, but has certain historical inevitability, which is the product of our current social background.
(A) Factors affecting college students' self-employment and existing problems There are many factors that affect college students' self-employment. The specific analysis is as follows:
Situation 1: The influence of social environment on entrepreneurship
Situation 2: The influence of educational atmosphere on entrepreneurship
(2) Countermeasures For college students to start their own businesses, the government should give strong support.
Second, introduce the advantages of online marketing for college students to start their own businesses by using online marketing. Network marketing is a business process that uses Internet technology to meet customers' needs to the maximum extent, so as to achieve low cost, open up markets and increase profits. Is it a kind of Internet? Two-way communication? In this way, operators can store information such as products, services and advertisements on their established websites and provide them to consumers through the Internet. Consumers can get the information they need from these websites, and they can also order goods or leave information directly from these websites.
(1) The development trend of college students' self-employment through online marketing is not only related to college students themselves, but also related to the government, families and universities.
(B) Generalization of entrepreneurial subject, extending from elite to ordinary students
(C) During school, entrepreneurship showed a diversified trend.
(D) frequent and diverse self-employment, the impact of competitive pressure on their studies.
(e) From passive and survival-oriented entrepreneurship to active and opportunistic entrepreneurship.
(six) the entrepreneurial environment is gradually relaxed, and it is necessary to observe the trend of entrepreneurship in school.
Third, how should college students use the Internet to start a business?
(1) SWOT analysis of college students' use of online entrepreneurship-1, and its influence on personal study and life; 2. Influence on outlook on life and values; 3. The impact on professionalism. Influence on campus culture; 5. Impact on employment promotion; 6. Impact on stimulating the economy. 1. The analysis of the advantages of college students in using online marketing to start a business shows that the network has a wide coverage and a large amount of information, which is not limited by time and space. 2. Analysis of the disadvantages of college students' using online marketing to start a business, and the bondage of traditional shopping concepts. 3. Analyze the opportunities for college students to start businesses through online marketing and the ever-developing online market. 4. The threat analysis of college students' using online marketing to start a business.
(II) Research on College Students' Entrepreneurship Model Based on the above analysis of the successful experience of using online marketing and the SWOT analysis of college students' entrepreneurship, we can know that college students can make full use of the rapidly developing online marketing to start their own businesses. The online marketing entrepreneurial modes that college students can adopt mainly include online shop opening, blog marketing,
Self-built website, email marketing, etc. In order to provide some reference for college students' online entrepreneurship, this paper focuses on three ways of online entrepreneurship: online game operation, online retail and online blog. Fourth, the positive impact of college students' self-employment. The advantages of college students' self-employment outweigh the disadvantages, and they should be supported. College students are full of opportunities to start a business, but they must have a peaceful mind before entering the entrepreneurial process, and they can't take it for granted that they can eat a fat man in one bite. Although this situation no longer exists in today's era, as long as you have good patience to do marketing and open stores, you must do it yourself for all industries to ensure the success of your business. Of course, you will certainly suffer a lot and even give up before you succeed. At that time, we will have Ma Yun's words in our hearts: Tomorrow is cruel, and the day after tomorrow is cruel. Maybe you can only succeed the day after tomorrow.
The advantages and disadvantages of college students ' entrepreneurship
The advantages of college students' entrepreneurship are: 1. College students are often full of hope for the future. They have young blood and strong vitality, but? Newborn calves are not afraid of tigers? Spirit, and these are all qualities that an entrepreneur should have.
2. College students have learned a lot of theoretical things at school and have high-level technical advantages. At present, the most promising career is to start a high-tech enterprise. The importance of technology is self-evident. From the beginning, college students' entrepreneurship will definitely move towards high-tech and high-tech fields. Exchange intelligence for capital? Self-employment of college students is the characteristic and inevitable way for college students to start their own businesses. Some venture capitalists are often willing to fund their business plans just because they take a fancy to the advanced technology mastered by college students.
Modern college students have the spirit of innovation, the confidence and desire to challenge traditional ideas and traditional industries, and this spirit of innovation often creates the source of motivation for college students to start their own businesses and becomes the spiritual basis for their success.
4. The biggest advantage of college students' entrepreneurship is that they can improve their ability, increase their experience and apply what they have learned; The biggest attraction is that through successful entrepreneurship, you can realize your ideals and prove your value.
College students' entrepreneurship has advantages and disadvantages. 1. Due to the lack of social experience, college students are often blindly optimistic and psychologically unprepared. Many entrepreneurs feel very painful and even depressed about the setbacks and failures in starting a business. Everyone started a business before, and when they saw successful examples, their mentality was naturally idealistic. In fact, behind success is more failure. Seeing success and failure is the real market. Only in this way can young entrepreneurs become more rational.
2. Rushing for success, lack of market awareness and enterprise management experience are important factors that affect the success of college students' entrepreneurship. Although students have mastered some book knowledge, they lack the necessary practical ability and management experience. In addition, because college students lack sufficient marketing knowledge, it is difficult to be competent for the role of enterprise managers at once.
3. College students' understanding of entrepreneurship is still limited to a beautiful idea and concept. In the business plans submitted by quite a few college students, many people also try to attract investment with an idea that they think is novel. Such a thing did happen abroad before, but it is almost impossible today. What investors value now is how high the real technical content of your business plan is, to what extent it cannot be copied, and how big the market profit potential is. For these, you must have a detailed and thorough feasibility demonstration and implementation plan, not the idea that people can pay the bill in a few words.
4. College students' market concept is relatively weak. Many college students are willing to talk with investors about how their technologies are leading and unique, but rarely involve how much market space these technologies or products will have. Even when it comes to the topic of market, most of them just intend to spend money on advertising, but they have no idea about important aspects such as target market positioning and marketing means combination.
In fact, what really interests investors is not necessarily those extremely advanced things. On the contrary, those products or services with ordinary technical content but meeting the market demand are often favored by investors. At the same time, entrepreneurs should have a very clear marketing plan, which can strongly prove the possibility of profit.
Of course, there are many aspects of entrepreneurship that need attention:
There is not enough money.
Many people who are eager to start a business say that they don't like work, but they don't start a business because they don't have enough funds. Mr. Wei, general manager of the training center, said that this is just an excuse not to start a business. He said that when he started computer training, he only had a 486 used computers and started his career in a private house on the seventh floor. To start the capital, all add up to less than 3000 yuan. I can throw caution to the wind, and I won't stop until I succeed. After several years of hard work, I not only upgraded my computer, but also made myself famous in the industry, with more than one million fixed assets. What he often says is: It doesn't cost much to start a business. With more money, there is no business. ?
(2) There are no projects that can be earned steadily.
According to some surveys, more than 80% of the respondents said that if there is no stable project, they would rather work than blindly invest in entrepreneurship. But Mr. Zeng, the general manager of the advertising design company, told me that earning and not earning are only a relative concept.
He gave an example. Real estate is almost recognized as the most profitable industry, but in this field, less than 30% of real estate companies have successfully operated. Is it because the project does not make money? Absolutely not! Because there is no way to make money. Therefore, he suggested that if you want to succeed in starting a business, don't care too much about whether the project is good or not, but consider whether you like this industry and like this project. If you have these two basic conditions, good methods and ingenious means, soil can also be turned into gold.
(C) lack of full confidence
Self-confidence is the magic weapon to win. But some people always feel lack of self-confidence when they expect to start a business. On the contrary, I doubt my ability to control projects and risks. Under the influence of this negative mentality, opportunities and luck will pass by. Mr. Chen, who is engaged in the direct selling industry, told the author because? MLM？ The relationship between me.
China's direct selling market has been full of wars. After fully studying the brand I represent, I think it is reasonable and legal. Will it still be taken out among relatives and friends who oppose more than approve? Nothing ventured, nothing gained? Courage, do it.
After two years of wind and rain, I have also developed from 1 direct store to five, with an annual income of more than one million. He said in an interview with the author:? Do you think you can be 100% sure of success under the current situation of direct selling in China? Certainly not! It's just that I am a little bolder than others and dare to try. It was a real success. ?
No successful experience.
Experience comes from constant exploration and accumulation, and absolutely no one with lofty ideals is born to know everything. This simple truth is understood by almost everyone. But when starting a business, quite a few people are confused in this respect. Mr. Ji is now the owner of a shoe group with assets exceeding 100 million. When he talked with the author about his entrepreneurial experience, he said: Ten years ago, I started to set foot in sports shoes. At that time, I had no idea that there would be today's scale. I just think everyone should wear shoes. The world is so big, the market should not be small.
So I borrowed money to run a shoe factory. Starting from the bottom, OEM, watching while walking, doing while changing, from a layman to an expert in this field. He doesn't agree? Experience says? That is the shackles of entrepreneurs, and it is an excuse for cowards and losers.
(5) The market competition is too fierce.
? Speaking of competition, in this society, there is no business without competition. But because of competition, enterprises can develop faster and social development can be diversified. But if you want to succeed in starting a business in a calm day, you may only exist in a dream. ? Mr. Zou, president of Jinhong Culture Communication Company, who is engaged in consulting services, warned the author. He believes that entrepreneurs must be baptized in the tide of society. Only after the competition, will you know the gap between yourself and your competitors and know that you have no market. He admits that he has been engaged in consulting services, and the number of people who eat this bowl of rice has already exceeded 9 Niu Yi Mao.
People have long known that computers and mobile phones can work. A mixture of good and evil people is a true portrayal of the current consulting industry. Because you insist? Only exquisite and unique, professional and persistent? Our management method has gained a firm foothold in the highly competitive consulting service industry and won the favor of customers.
In fact, a real winner will completely put aside all objective and established factors and go forward bravely towards the goal. Entrepreneurs are less hesitant on the road to starting a business and will be closer and closer to success.
People who want to start a business may wish to start from the following aspects, which will better facilitate your business.
(a) When making a business plan:
Write down your ideas and goals of starting a business and determine what you want to do; Look at how much money you have on hand, how long it will take to raise funds, plan the time for starting your own business, and prepare for starting your own business before that; Determine what kind of working environment you want to create and what kind of customers the enterprise will provide; You should also attend some management and marketing training to prepare for the future; If there are unfinished preparations, list them one by one and finish them one by one.
(B) enhance entrepreneurial confidence:
Giving up a stable job and income and starting a business trip with uncertain prospects will take great risks, so always encourage yourself. You can do something you are interested in and help find the direction of starting a business; Try something new every day, learn to adapt to changes and reduce the fear of starting a business; Face your fears bravely and exercise your courage and confidence. Imagining future success can also make you more confident.
(3) Be cautious when starting a business:
There is no time that is not suitable for starting a business.
Don't make any excuses for not starting a business. Lack of funds and experience can be overcome. In the early days of starting a business, things will be a little confusing. You should learn to accept this situation and deal with these things actively. Moreover, don't rush to become a big enterprise, start from a small one and then develop steadily.
(D) positive action to seize the opportunity:
Although your products are not good enough and your marketing plan is not perfect enough, you should seize every opportunity. Don't always deny yourself, but affirm yourself, overcome your frustration and take action to solve those things that make you feel frustrated; Prepare for the worst and motivate yourself to go forward bravely on the road of starting a business.
Everyone has the fear of starting a business, and it takes a process to eliminate it. We don't need to be embarrassed by fear. We should face up to the fear of starting a business and try to overcome it. Only in this way can we embark on the right path to overcome ourselves.