First, put forward the topic (explain the purpose and significance of the topic)
This paper mainly expounds the research background of this topic (including the present situation of this topic research and the research situation of this topic abroad), the significance and research value of this topic. Specifically, it covers the following aspects: (1) Definition of the research scope of the subject, including the analysis and definition of some basic variables. ⑵ The theoretical value and practical significance of this topic. ⑶ Research status and literature review of this topic at home and abroad.
Second, the theoretical basis
Explain the basic guiding ideology (the basic viewpoint in the scientific theory of this discipline or field), basic theoretical basis (summarizing the relevant important theoretical viewpoints at home and abroad, specifically to people and representative works) and other theoretical basis (scientific theories of other disciplines or fields, such as philosophical methodology, psychological theory, system theory, teaching method theory, etc.). ).
Third, the research objectives
Refers to the goal to be achieved in research, mainly the direct goal. The target requirements are clear and feasible.
Fourth, the research content
The determination of research content is to analyze various factors in educational research, decompose each part, list several sub-topics, and focus on what aspects. Its language should be concise.
Research methods, implementation steps and expected results of verb (abbreviation of verb) project
Research methods: state the overall research methods and specific research methods of this topic (such as investigation, action research, experience summary, literature research, case study, comparative research, etc.). ), and describes the implementation measures of the research methods adopted.
The general steps of project implementation: determine the implementation process and time plan of the study, and design the specific stages and arrangements of the study. Every step of the research, the tasks and requirements of each stage should be clearly stated. It is divided into declaration and project establishment stage (from the time of project declaration to the time of project establishment), implementation stage and conclusion stage, including the work objectives and main tasks of each stage.
Expected results of the project: the research results of the project include research reports, educational papers, monographs, software, courseware and other forms. The content and form of research results are different with different topics, but no matter what form, the research of the topic must have results, otherwise, the topic will not be completed. Designing the form of the results in the opening report can make researchers clear what to use to express the research results in the future, and let them try to accumulate materials, conceive the framework and work together from the beginning, so as to facilitate the smooth appearance of the research results. At the same time, it is also beneficial for the project manager to make corresponding acceptance of the project.
Six, research institutions and personnel division of labor
How to divide the work and cooperate among project team members? In the plan, the responsibilities should be clearly defined: the project leader should make macro arrangements and deployment. The moderator is the main implementer of the research, which is related to the quality and level of the research, and also lets everyone know their work and responsibilities. Of course, on the basis of division of labor, we should also pay attention to the cooperation of all staff, so that everyone can study and discuss together to overcome various difficulties and problems in the research process.
Seven, research funds and equipment requirements.
Any research needs certain research funds and equipment conditions, and educational research is no exception. Information that is valuable for research, such as the needs of research work and information, budget and equipment conditions, such as test questions and questionnaires, must be clearly written. But we should seek truth from facts, not write nonsense, strengthen management and supervise the use.
-There are many versions of the writing requirements of the opening report, which are basically the same, and are discussed from various aspects.
Knowledge expansion: the format requirements of graduation project (thesis) opening report
(1) Title: The requirements are the same as the graduation project (thesis) title. The second size is bold and centered, with one line before and after each paragraph.
(2) Signature of students, tutors and teaching units: students, tutors and their work units (departments or work units) are separated by one line under the title, with the format of: students: XXX ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
(3) The text of the opening report should be written in the format required by the Graduation Design (Thesis) Typesetting Format Specification.
Note 2: The topic category refers to "research paper", "graduation design" or "graduation creation (design)";
Topic source means that the topic comes from the teacher's scientific research project, production/social reality or laboratory construction.
6。 Title in the text: the text starts on a new page, the title of the paper is bold, the second bold is centered, and the spacing between the front and back paragraphs is 1 line or 12 points. Text titles of science and engineering, agriculture and medicine majors are indexed by Arabic numerals (there is a Chinese character between Arabic numerals and the title text without punctuation, such as the first-level title1...; Secondary title 1. 1 ……; Third-level title 1. 1。 1 1。 1。 2 1。 1。 3 .....), the first-level title is No.2, the second-level title is No.3, and the third-level title is No.4. The font is bold and bold, and the top grid is arranged, and the spacing between the front and back paragraphs is 0. 5 rows or 6 pounds; The first-level titles of texts for liberal arts majors are indexed by Chinese ordinal numbers (such as one, two, three, ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… The second-level titles are indexed by Chinese ordinal numbers with brackets on both sides (such as (1), (2) and (3)), and the third-level titles are bolded with two Chinese characters and separated from the left text box; Third-level titles use Arabic numerals (such as 1. 2。 3。 .....) index, small four bold and two Chinese characters start from the left margin of the text. English letters and Arabic numerals in titles at all levels are multiplied by the new Roman font by half angle. The spacing between the titles at all levels and the paragraphs before and after the text is 0. Five rows or six pounds. Page numbers start from this page.
7。 Text: Song Dynasty Primary Four, the standard word spacing and line spacing are fixed at 22 points, all punctuation marks are full-width Song Dynasty, English letters and Arabic numerals are half-width times Silyma, and the first line of each paragraph is indented with two Chinese characters.
9。 References: two lines at the bottom of the text, with the word "reference" in the middle and the number four in bold; The list of specific references is arranged in the way of alignment of Song No.5 and both ends, and the row spacing is fixed at 18 points. Where references are cited in sequence, [] should be marked in the upper right corner of the text, and the serial number in [] should be consistent with the serial number in "References".
Journal papers-[serial number] authors (multiple authors are separated by ",",the same below). Title [j] Journal name, publication year (without the word "year", the same below), volume number (issue number): page number from beginning to end.
Monograph-[serial number] author. Title [m] version (version 1 not marked). Translator (for translated works). Place of publication: publishing house, year of publication: from page number to page number.
Further reading: model essay on the opening report of network marketing
Thesis title: The actual combat analysis of enterprise network marketing.
Subtitle: Keyword Marketing in Network Marketing of Shanghai Ruidong Machinery Co., Ltd.
Reason for choosing the topic: I am an online marketer, and I have a better understanding of the specific situation of the company.
Overview of Shanghai Ruidong Machinery Co., Ltd.: It is a packaging enterprise specializing in the packaging industry, with the brand of "easy to use" and integrating manufacturing, sales and service.
Paper opening report:
One. The purpose and significance of the paper
According to the survey, consumers mainly collect information by entering keywords in a big search engine, which plays an important role in the online marketing of Shanghai Ruidong Machinery Co., Ltd. and provides an important means for the success of online marketing.
Two. The main content of the paper
This paper mainly discusses the origin, important function and application of keywords, as well as their application in Shanghai Ruidong Machinery Co., Ltd., existing problems and how to solve these problems.
Chapter 1: Mainly expounds the origin, significance and characteristics of keywords.
Chapter two: How to define keywords and their important role in online marketing.
Chapter 3: Its application and function in network marketing.
Chapter four: its application and function in Shanghai Ruidong Machinery Co., Ltd.
Chapter 5: Problems and solutions in keyword marketing.
How to write an opening report?
Three. The timetable of the paper
1。 xx .3。 6—3。 10, stationed in the internship unit, clearly wrote the opening report, and got specific guidance in the work content and process of graduation thesis writing, data collection and arrangement, and specific application of analysis methods.
2。 xx .3。 12—5。 12, collect and sort out the original data, complete the graduation thesis opening report and submit it to the tutor; Write the first draft of graduation thesis.
3。 xx .5。 13—5。 20. Teachers propose amendments, collect data again, write a second draft and submit it.
4。 xx .5。 2 1—6。 5. Finalize and hand it over to the instructor.