For example, official documents should be solemn, investigation reports should be plain, academic papers should be rigorous, social documents should be emotional, advertisements should use vague language, instructions should be specific, business communication documents should be euphemistic and contracts should be accurate.
On the other hand, we should consider the author's own identity, the object of reading, the unit of contract, the purpose of writing, and even the harmony with the objective environment.
For example, if it needs to be published or posted, the language should be easy to understand, and if it needs to be read or broadcast, the language should be concise, fluent and easy to read; When writing a letter, you should use the corresponding language according to the relationship between distance, closeness and seniority. The writing of official documents should be based on different languages and writing relationships, otherwise it will be inappropriate.
Four elements
Every practical article should revolve around a theme. The more specific the topic, the easier it is to write practical articles.
For whom to write personal letters to family, friends and lovers; Business letters are written for business partners; Advertisements are written for the general public; Posters are written for a certain group of people. Knowing who to write to, you can make the content of practical writing moderate and appropriate, and make your own information fully conveyed to the other party.
Is the purpose of writing to provide your information to the other party, or to ask the other party to provide you with information? Is it a business negotiation or a love relationship? Although practical writing determines the theme, it sometimes fails to achieve its purpose. Why? If the purpose is not clear, the content will be inaccurate and confusing.
For different types of practical writing, the format and structure of the article are different. Letters have the format and structure of letters, and advertisements have the format and structure of advertisements. You can't write well if you don't know the format and structure of all kinds of practical writing.