[Abstract] Based on the current situation of college students' consumption, this paper investigates college students' consumption psychology and behavior through questionnaires, and obtains the relevant real information of college students in the field of consumption. Based on the consumption psychology of college students, this paper analyzes the consumption characteristics of college students and discusses the main factors affecting their consumption psychology and behavior. Guide college students to spend reasonably and moderately. It also puts forward some countermeasures and suggestions for the education and management of colleges and universities in order to further cultivate college students' sense of consumption responsibility and establish correct values of life.
[Keywords:] college students; Consumer psychology; Consumer behavior; Countermeasures and suggestions
College students' consumption is an important part of social consumption. Under the influence of consumption concept, lifestyle and fashion in modern society, their consumption psychology and behavior often interact with each other, forming unique psychological characteristics of group consumption. This paper aims to explore the characteristics of college students' consumption psychology and behavior, so as to guide college students to objectively, calmly and correctly examine their own consumption status and establish a positive and healthy consumption concept. Schools should be urged to implement corresponding consumption education and guide college students to establish a correct view of consumption and life.
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Consumer behavior and psychological analysis of college students
This paper attempts to analyze the consumption behavior and psychology of contemporary college students, and puts forward corresponding consumption education, so as to make college students form a scientific consumption view.
[Keywords:] consumer behavior of college students, consumer psychology
The external environment of college students' consumption behavior has undergone profound changes, and their consumption psychology and behavior have also undergone fundamental changes compared with before. They have become an important force guiding the consumption trend. Therefore, it is particularly important to pay attention to the consumption situation of college students, grasp their psychological characteristics and behavior orientation, and implement corresponding consumption education.
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Analysis on the characteristics of college students' consumption behavior
Abstract: College students are a special consumer group among contemporary youth. Grasping the characteristics of college students' consumption behavior and studying their consumption trends are of great significance to guiding college students' rational consumption and improving the pertinence of enterprise marketing.
[Keywords:] consumption characteristics of college students
College students are a special consumer group among contemporary youth, and they have different consumption behaviors from other social consumer groups. Most college students have real autonomy in consumption since they entered the university, and their consumption behavior has certain influence on families, schools, enterprises and society. Grasping the content and characteristics of college students' consumption behavior and studying its trend are of great significance for guiding college students' rational consumption and improving the pertinence of enterprise marketing.
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Research on the Consumption Behavior of Contemporary College Students
Paying attention to, guiding and standardizing college students' consumption behavior is of great significance for them to establish a correct, reasonable and scientific consumption view. This paper investigates the economic sources and daily consumption composition of students in Chuzhou University, analyzes the problems and misunderstandings existing in the consumption of contemporary college students, and puts forward some countermeasures and suggestions, so as to help college students establish a correct consumption concept.
Keywords: college students' consumption behavior
In China, with the development of economy and the progress of science and technology, the consumption expenditure of college students has increased year by year, and the growth rate is getting bigger and bigger. College students have become a special consumer group that cannot be ignored. For some products, to some extent, it represents the mainstream trend of future consumption (such as mobile phones, MP3, MP4, Wenquxing and other small electronic products), and some product manufacturers have taken the college student market as a strategic positioning (such as myopia glasses). However, college students' consumption psychology is not mature. Whether they can correctly, calmly and objectively examine their own consumption status and establish a positive and healthy consumption concept is an important issue worthy of our attention. Due to the plasticity of college students' consumption psychology, actively paying attention to and reasonably guiding their consumption behavior can not only make college students' limited economic income be rationally utilized and scientifically consumed. More importantly, they will be a social group with high economic income, high education level and successful career in the future, and some of them will be producers and managers of enterprises and makers of production and consumption policies. Therefore, their consumption behavior and consumption concept have strong demonstration and great social influence. Their production and business activities, policies and regulations are related to the construction and sustainable development of a harmonious society, and their ideological and moral quality will be related to the future of the country and the fate of society. Therefore, it is of great significance to pay attention to, guide and standardize college students' consumption behavior, improve their ideological and moral quality, and enable them to establish a moderate, correct, reasonable and scientific consumption view, which will promote economic development, social civilization progress and build a harmonious society.
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On merchant marketing strategy from the consumption psychology and behavior of contemporary college students
Abstract: College students are a special consumer group with a large number, which is a huge consumer market and shows obvious consumption characteristics. Facing this special group, this paper discusses how to use effective marketing strategies to attract this group.
Keywords: consumer psychology; Consumption characteristics; Marketing strategy; Internet marketing
As soon as college students enter the university, it means staying away from their parents in their hometown. Consumption is about 3000 yuan per semester and 6000 yuan a year. (This is still the level of Nanchang, and other provinces may be higher. ) There are about13 million college students in China, with a total estimate of about 78 billion. This shows what a huge consumer group this is. No wonder old ladies often say that I can sell tea eggs at the school gate. Careful people must find that there are always many shops outside every school, and the market they face is students. Are supported by students. In the process of competition, many businesses have turned their attention to schools and rushed to advertise in schools. It can be seen that the consumption market of college students is huge, and how to use effective marketing strategies to seize this huge market is very worthy of our study and exploration.
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Development and marketing strategy of contemporary college students' consumption market
[Abstract] Through the empirical analysis of the survey of college students' consumption behavior, this paper describes the consumption behavior of contemporary college students, analyzes and reveals the regularity of college students' consumption behavior, promotes the development of college students' consumption market, and guides and cultivates college students' consumption behavior and habits.
[Keywords:] consumer behavior marketing strategy of college students' consumer market
College students in China are a special consumer group. On the one hand, their consumption psychology and behavior constitute an important part of current social consumption activities and have an important impact on the future prospects of social consumption; On the other hand, their consumption psychology and behavior are important manifestations of the current quality of life, and also play an important guiding role in their own development in the future. In terms of quantity, college students in China are a huge potential consumer market. In 2006, there were 25 million college students in China, and their annual consumption capacity was as high as 200 billion. Faced with such a huge consumer market, it has not attracted enough attention and enthusiasm from domestic enterprises and businesses. It is of great practical significance to investigate, develop and market the consumer market of college students.
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Internet Marketing Behind College Students' "Consumption Tide"
If there is any consumer group in China that is not only large in scale, but also consistent in consumption and high in advertising acceptance, it is college students. College students' consumption is prone to "tidal phenomenon", that is, a new thing and brand will suddenly reach its peak at a certain node in the college students' market. Its root lies in college students' highly consistent sense of group identity and the popularity of collective life and communication, especially the Internet, which makes the information transmission between college students highly concentrated. For example, in training, there has been a tide of "sustenance" and textual research; In terms of consumer goods, there are repeater trends, mobile phone trends and game trends.
Which marketing platform can integrate this consumer group, the marketing value brought to customers can not be underestimated. Judging from the daily contact media of college students, newspapers, magazines, radio and other traditional media have less and less influence on college students, while the proportion of internet contact has increased year by year. According to the data of the new generation market monitoring organization, the daily online rate of college students reached 97.6% in 2007, with an average of 2.2 hours online every day. It can be seen that the platform that can integrate the campus market will certainly appear in the Internet field, especially the entertainment interactive platform under Web2.0 is more optimistic.
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