Public relations is an organizational activity, not an individual behavior. Therefore, the organization is the main body of public relations activities and the implementer and undertaker of public relations. We should pay special attention to this when we understand the public-private relationship, and don't say that some individuals' behavior is also public-private relationship. If the president of the company donates money to the Wildlife Fund in his own name, it is a personal act, not a public relationship; But when he donated the money in the name of the company, we can understand this behavior as a public-private relationship behavior aimed at improving the visibility and reputation of the organization (company) and expanding the influence of the organization.

In order to make public relations activities more targeted, in public relations, we generally divide organizations into four types.

(1) for-profit organization. These organizations aim at making profits and pursue the maximization of economic benefits, such as industrial and commercial enterprises, tourism services, insurance companies and financial institutions.

(2) service organizations. This kind of organization does not aim at profit, but aims at the interests of the clients, including schools, hospitals, charities, social utilities and so on. If the primary public of the school is students, its purpose is to teach and educate people; The purpose of charitable foundations is to better serve the disadvantaged groups in society or the specific public in need of help.

(3) public organizations. Usually refers to organizations that serve the whole society and the general public, such as government, army, fire department, public security organs, etc. The goal of these organizations is to ensure social stability, free from internal unfavorable factors and external interference.

(4) mutually beneficial organizations. This is an organization that aims at mutual benefit among its members. This kind of organization pursues mutual benefit among its members, such as political parties, trade unions and professional groups (societies, associations, research associations, etc.). ) and religious groups.

The relationship between the public and the public not only plays a role in social organizations, but also promotes the optimization of social environment and social harmony. Mainly manifested in:

Promote the optimization of social environment. Social interaction refers to the communication and interaction between people and groups in society. Public-private relations involve the interaction between groups, groups and individuals, and social interpersonal relationships. It optimizes the social interaction environment by communicating social information, coordinating social behavior and purifying social atmosphere.

Promote the optimization of social psychological environment. Western psychologists predict that the biggest threat facing mankind in the 2 1 century is not flood and war, but mental illness. Public relations advocates people to get rid of loneliness and estrangement, fear and anxiety through communication, thus promoting the optimization of social psychological environment.

Promote the optimization of social and economic environment. Public relations advocates fair competition, so that for-profit organizations can strive for the best economic benefits, thus promoting the prosperity of the whole society and economy.

Promote the optimization of social and political environment. Through the establishment of democratic politics and the concept of "people-oriented", the public servant consciousness of social managers and the local consciousness of the people have been enhanced, and the people's desire to participate in the decision-making and management of social affairs has been satisfied.