Editor/Zhang Nan
Head of Design/Department
The artificial intelligence track in full swing was splashed with cold water.
On March 29th, the Institute of Future Life published an open letter entitled "Suspending Giant AI Experiments", calling on all AI laboratories to immediately suspend training of AI systems more powerful than GPT-4 for at least six months. Thousands of high-tech celebrities and artificial intelligence experts, such as Musk, Steve Wozniak, co-founder of Apple, and Emad Mostak, founder of stable artificial intelligence, have signed open letters.
According to the open letter, a large number of studies show that artificial intelligence systems with competitive intelligence with human beings may cause far-reaching risks to society and human beings. This view has been recognized by top artificial intelligence laboratories.
This is exactly the same as the speech made by Zhou, the founder of 360 Group, at the China Development Forum 2023 on March 25th.
"When artificial intelligence modifies its own code, self-upgrades, and self-evolves, this evolutionary speed may be difficult to describe exponentially. I feel that there is not much time left for mankind. I think GPT will definitely produce consciousness, but the difference is GPT-6 or GPT-8 or GPT- 10. "
Zhou said that with the increase of the number of brain and neurons and the increase of the number of connections between brain and neural network, at a certain time, a function called emergence appeared in the system. Even if there are many intelligent functions, then consciousness will appear. So the parameters of the so-called big language model can be regarded as the number of neural network connections in the brain capacity. This parameter is now10000000000000000000000000000000000000000000000000000000000000000000000000, maybe the human brain at least1000000000, maybe artificial intelligence reaches10000000000, maybe this time will automatically generate consciousness.
When the AI ? ? craze surged, it was caught off guard, but it encountered ethical challenges.
ChatGPT was released on June 30th, 2022, 165438+. By the end of 1 in 2023, the monthly users of ChatGPT had exceeded 1 billion, becoming the fastest growing consumer application in history.
On March 15, OpenAI officially launched GPT 4. GPT-4 is a multi-modal large model, that is, it supports graphic input and text output, and has strong ability to read pictures, and the limit of text input is raised to 25,000 words. GPT-4 is characterized by more training, support for multiple input and output forms, and stronger learning ability in professional fields.
The next day, Li Yanhong, founder, chairman and CEO of Baidu, appeared in ERNIE Bot. At the press conference, Li Yanhong said frankly, "We can't say that we are completely ready. The threshold for benchmarking ChatGPT and even GPT-4 in ERNIE Bot is very high. The world's major manufacturers have not made it, and Baidu is the first. I feel that there are still many imperfections in my test. "
As soon as this statement came out, on the same day, Baidu Hong Kong stocks once fell more than 10%. But the next day, Baidu's share price rose again, by more than 13%.
As the first company in China to publicly benchmark ChatGPT products, Baidu has been controversial recently, but this has not affected its commercialization.
According to incomplete statistics, up to now, many car companies such as Du Ji, Dongfeng Nissan, Hongqi, Haima, Great Wall, Lan Tu and Chang 'an have announced that they have become the first batch of ecological partners of Baidu ERNIE Bot. Subsequently, these car companies will fully experience and access ERNIE Bot's capabilities in the field of automobile ecology, and promote the further upgrade of smart car interaction.
Car x ERNIE Bot, how much room for imagination?
ERNIE Bot vs. Saudi Arabia
"ERNIE Bot is not as good as the best version of ChatGPT now, but the gap is not very big, maybe one or two months. At present, it is almost the level of ChatGPT in 65438+ 10 this year. But everyone has long forgotten what June+10 in 5438 was like. Today, everyone is used to GPT-4. The technology of GPT 4 is only one day away from us. It is difficult for other big manufacturers to come up with a technology that can compete with something. "
Recently, faced with some negative comments about ERNIE Bot, Li Yanhong said in the live broadcast of Geek Park.
It is true that, as Li Yanhong said, no matter which company, it is impossible to make such a large language model by surprise for several months in a row. Deep learning and natural language processing need years of persistence and accumulation and cannot be accelerated.
Baidu has been deeply involved in the AI field for more than ten years, and it is indeed one of the few artificial intelligence companies in the world, with full-stack layout at four levels: chip layer, frame layer, model layer and application layer. From the high-end chip Kunlun core to the deep learning framework of propeller flying, to the large model of Wen Xin pre-training, to the applications of search, intelligent cloud, autonomous driving and small degree, there are self-developed technologies at all levels.
But there is only a gap of one or two months with ChatGPT, and some people in the industry can't agree with this view.
On March 25th, 2023 China Development Forum opened. Zhou, founder of 360 Group, said in his speech that the gap between the technical level of China's big language model and 4 is two to three years. At present, the technical direction of GPT has been clear, and there are no insurmountable technical obstacles. China should stick to the spirit of long-term doctrine and catch up.
Be pregnant in October and give birth once. However, in the eyes of some people in the industry, ERNIE Bot is still a semi-finished product, which has not yet reached the point where it can be launched, and even defined it as a "premature baby". "But fortunately, through iteration will make rapid progress. As long as you know the principle and have facts to prove that it can be effective, you can quickly catch up in the application field, and even the scale application is faster than that of foreign countries. " Insiders told auto business review,
"ERNIE Bot was launched quickly because there was demand in the market, and everyone needed it. More importantly, our customers need it and our partners need it. " At the press conference, Li Yanhong revealed that since we realized the existence of ERNIE Bot, in just one month, more than 650 partners announced their participation in ERNIE Bot Ecology.
This number is still rising.
Automobile X ERNIE Bot
What changes can the car company X ERNIE Bot bring to the car itself? What is the possibility and space for the combination of the two? Will ERNIE Bot bring quantitative change or qualitative change to automobiles?
If you give the above questions to ERNIE Bot, you will get the following answers:
The use of ERNIE Bot in cars may bring the following changes:
Higher safety performance: ERNIE Bot can help cars identify and predict dangerous situations on the road through language understanding and generation, thus improving driving safety performance.
Better voice interaction: ERNIE Bot can make it easier for drivers to control the in-vehicle system through voice interaction, such as playing music and adjusting the air conditioning temperature.
More accurate navigation system: ERNIE Bot can understand the driver's instructions more accurately through speech recognition and natural language processing technology, so as to better navigate to the destination.
More efficient energy utilization: ERNIE Bot can optimize the energy utilization of in-vehicle systems through artificial intelligence technology, such as automatic start-stop and intelligent air conditioning control, so as to utilize automobile energy more efficiently.
Better car entertainment experience: ERNIE Bot can provide better car entertainment experience for drivers through speech recognition and natural language processing technology, such as real-time push of music, radio, weather and other information.
In a word, the use of ERNIE Bot in automobiles will bring higher safety performance, better voice interaction, more accurate navigation system, more efficient energy utilization and better in-vehicle entertainment experience.
We can also refer to GM's expectations for cars after the launch of ChatGPT.
As the first foreign car company to officially announce the introduction of ChatGPT, according to foreign media reports, GM is developing a new virtual car assistant using Microsoft's Azure cloud service and OpenAI technology. The artificial intelligence language model behind OpenAI's ChatGPT may soon provide technical support for GM's virtual assistant.
Scott miller, vice president of General Motors, said that once ChatGPT officially got on the bus, GM's intelligence level would be raised to another level.
In his expectation, ChatGPT can not only help the owner to obtain the relevant information about the use of the vehicle, but also integrate the schedule from the calendar to remind the owner of the to-do list. For example, the chat robot can advise the driver what to do when the diagnostic light appears on the dashboard, or instruct the user how to replace a flat tire through a video demonstration on the vehicle infotainment system. This is more optimized than the mechanical voice command function currently used in vehicles.
In addition, ChatGPT can not only greatly improve the voice command function of the car itself, but also be used for voice control outside the car function. ChatGPT can also execute a wider range of commands when it is integrated with home intelligence systems and mobile phones. From "opening my garage door" to "planning the way to the doctor's office" to "reserving a charging point for me", voice control can be realized.
Although the general ChatGPT integration scheme has not been released, and it has not been specified what functions ChatGPT can add to the car, it has almost become an inevitable trend to get on the bus at present.
At present, ERNIE Bot has not really achieved "getting on the bus" and is in the internal testing stage. If we refer to the cooperation mode between GM and ChatGPT, and integrate the cooperation direction between ERNIE Bot and car companies, the focus is still on the field of human-computer interaction in the intelligent cockpit.
While the outside world was eagerly awaiting the launch of cloud services and application products in ERNIE Bot, on March 27th, there were rumors that the launch of cloud services and application products scheduled to be held in ERNIE Bot that afternoon was temporarily cancelled. On that day, Baidu's share price once fell by more than 4%.
On the same day, the official account of Baidu AI Cloud WeChat clarified this news, saying that the cloud service in ERNIE Bot has been widely concerned by business partners, and 654.38+02,000 enterprises have applied for testing. In order to better meet the strong demand of existing customers, the press conference originally scheduled to be held in Baidu AI Cloud on March 27th was changed to the first batch of closed-door communication meetings inviting testing enterprises, and in-depth and sufficient technical exchanges and interactions were conducted. After March 27th, Baidu AI Cloud will start a closed-door communication meeting with customers in many places.
The first automobile company to announce its participation in ERNIE Bot Ecosphere was Du Ji. On February 14, Du Ji announced that it would integrate the comprehensive capabilities of Baidu ERNIE Bot, create the world's first large-scale artificial intelligence interactive experience for smart car scenes, support cars to realize natural communication, and start the first shot of cooperation between car companies and ChatGPT technologies.
Although many car companies have expressed their cooperation with Baidu ERNIE Bot, Changan Automobile is the fastest. On March 18, Changan Automobile officially announced that Yida, a brand-new family car with high quality, beauty and intelligence, will become the first production car with "ERNIE Bot" in China, and it will be carried on the new car in the form of software upgrade.
Some insiders also said that for car companies, car X ERNIE Bot is a gimmick, which is greater than the actual function. Up to now, the most frequently mentioned thing about the car X ERNIE Bot is that it can improve the intelligent level of the car. At present these are quantitative changes. Whether ERNIE Bot can bring qualitative changes to the intelligent experience of the car itself in a short time remains to be seen.
However, the author believes that if artificial intelligence can develop to its own conscious level, the development prospect of the most advanced artificial intelligence in car X may far exceed everyone's imagination.
A lit model contest.
It was not only ERNIE Bot who was robbed, but also employees of Baidu ERNIE Bot.
ChatGPT led another explosion in the field of artificial intelligence. After Baidu ERNIE Bot was released, it pushed the AI wave to a peak. Artificial intelligence talents related to it are also highly sought after.
Recently, Google Brain researchers, Google's main AI team, jumped to OpenAI, and Google Brain lost at least four core members. It is reported that in China, some technology companies have also set their sights on Baidu and targeted the internal developers in ERNIE Bot.
Behind the competition for talents is the competition for artificial intelligence, which is finally the competition for big models. Wu Lianfeng, vice president and chief analyst of IDC (International Data Corporation) in China, once said, "Behind the big model is the revolution of artificial intelligence landing mode. The technical support behind today's global ChatGPT is the big model. If there is no long-term investment in large models, applications like ChatGPT will not be born. "
Debon said in a research report that since the launch of ChatGPT, domestic academic circles and technology companies have announced or will soon launch similar robot dialogue models, which is expected to promote the development of large models, and domestic large models are also expected to usher in explosive growth in this wave.
Domestic technology giants are far ahead in the fields of talent reserve, integration ability and data. "The core is data. To a certain extent, the research in colleges and universities can only do algorithms and then send a few papers, because the subsequent verification stage like ChatGPT must be proved by massive data, which is also the core advantage of large commercial technology enterprises. " An expert in the field of intelligent networked electric vehicles told auto business review.
(Source: Debon Securities)
At present, domestic big model manufacturers mainly include Baidu (Wenxin Big Model), Tencent (Hunyuan Big Model), Ali (Yi Tong Big Model), Huawei (Pangu Big Model) and other enterprises. Debon said in a research report on the general situation of domestic big models that Wenxin big models are in the first echelon in the market structure.
Among them, Baidu uses Wenxin big model +PaddlePaddle deep learning platform; Tencent uses the Hunyuan big model+Taiji machine learning platform; Ali Yi Yi Tong Da Mode+M6-OFA; Huawei created natural language processing model, computer vision model and multi-modal model with Pangu model +ModelArts.
2065438+March 2009, Baidu took the lead in releasing the pre-training model ERNIE 1.0, and the Wenxin model built a three-level model system of "foundation+task+industry". The basic big model supports the construction of the task and industry big model, which combines the real scene with the optimization of the data feedback basic big model. So far, there are 36 large models.
Previous IDC evaluation results showed that Baidu Wenxin Big Model was in the first echelon, with product capability and ecological capability reaching L4 and application capability reaching L3.
In April 2022, Tencent disclosed Hunyuan Big Model for the first time, and cooperated with the R&D strength cultivated by Tencent in the early stage, covering NLP Big Model, CV Big Model, Multi-modal Big Model and many industry/domain task models in an all-round way.
Hunyuan has successively supported many products and services including WeChat, QQ, games, Tencent advertising and Tencent Cloud. Reduce costs and improve efficiency. Relying on the multi-modal understanding ability of mixed elements, its application in advertising content understanding, industry feature mining, copy creation and other aspects not only greatly improved the GMV of Tencent advertising, but also preliminarily verified the commercialization potential of the big model.
In September, 2022, at the theme forum of "Large-scale Pre-training Model" of the World Artificial Intelligence Conference hosted by Ali Dharma Institute, a series of "Yi Tong" large models was released, and the related core models were announced to be open to global developers. At present, the main application direction is to improve the quality and efficiency of downstream tasks. For example, in Taobao clothing search scene, the cross-modal search of searching pictures by words is realized.
Huawei cloud team established AI model in 2020, and released Pangu model in April of 20021year. At present, Pangu phonetic semantics and visual macro models are widely used in finance, e-commerce, logistics and other industries. Huawei Cloud official website recently showed that the Pangu model is "about to go online".
According to TF Securities's research report, Pangu Big Model is the first Chinese pre-training model with 1000 billion parameters in the industry. In the pre-training stage, 40TB of Chinese text data has been learned, and it is regarded as the AI Big Model closest to human understanding of Chinese.
Obviously, the big model competition belongs to the competition between giants, and the contest has just begun.
Reference Research Report: AIGC Special Topic: Overview of Domestic Large Models Debon Securities
This article was originally published by auto business review.
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This article is from auto business review, written by Yi Chehao, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.