First of all, I would like to remind you that the business school's 2008 art enrollment brochure has come out. Please pay attention.

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Then, the business school of Yunnan Normal University has only undergraduate courses (including art majors)

Tuition fees in 2007 are:

Tuition standard: undergraduate course: 9000 yuan/student year, in which 12000 yuan/student year for musicology and art design, and 10000 yuan/student year for dance (generally there will be no big changes).

Please refer to the summary of the professional plan of Yunnan Normal University Business School in 2007.

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In fact, in the recruitment network of Yunnan Normal University Business School, all the information you need is very comprehensive, including the recruitment brochure, the lowest admission score over the years, and questions and answers from candidates. . Wait, it's very detailed.

Normal University Business School Enrollment Network

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Only majors and professional profiles cannot be displayed. I checked it for you. The content is as follows:

Professional setting:

The Business School of Yunnan Normal University has a reasonable professional layout and excellent faculty structure, and has formed a disciplinary layout of "focusing on economic management and multi-disciplinary development", offering majors such as international economy and trade, business administration, business administration, financial management, marketing, e-commerce, tourism management and service education, computer science and technology, law, Chinese language and literature, English, preschool education, advertising, music and dance.

Brief introduction of various majors in Yunnan Normal University Business School

Business Administration Major (Undergraduate)

● Training objectives

This major trains senior professionals who meet the needs of the socialist market economy, develop morally, intellectually, physically and aesthetically in an all-round way, have comprehensive knowledge and ability in management, economy, law and enterprise management, have the quality of professional managers initially, and can engage in management work in enterprises, institutions and government departments.

● Professional direction

According to professional enrollment and training in different directions, a "two-stage" training mode is adopted, emphasizing students' innovative ability and practical ability. Junior students cultivate professional foundation, while senior students cultivate professional ability by direction, and the professional direction includes human resource management, sales management and logistics management.

● Main course

Management, economics, financial management, marketing, organizational behavior, economic law, human resource management, management practice case study, enterprise strategic management, etc.

● Career prospects

1, can be engaged in production and operation management in various industrial and commercial enterprises, and engaged in basic work such as planning and statistics, personnel management, production and operation control, and information processing in public institutions.

2. After training and hard work, some graduates of our department have held middle and senior management positions such as business executives and department managers. In 2006, the one-time employment rate of graduates of our department was 93.08%. Many graduates hold senior management positions in provincial and municipal organs and large enterprises in various industries, such as hongta group, Coca-Cola Company, Gome and Bank of Communications.

3. About 65,438+00-65,438+05% students were admitted to graduate school or went abroad for further study, and 65,438+00% students started their own businesses as bosses.

Marketing major (undergraduate)

● Training objectives

This major trains senior professionals who have a comprehensive grasp of marketing theory, comprehensive knowledge and ability in management, economy, law, etc., can skillfully use marketing strategies and marketing combination strategies for enterprise marketing planning, initially have the ability and quality of sales managers, have strong innovation and practical ability, and can engage in marketing work in enterprises and institutions.

● Professional direction

According to professional enrollment and training in different directions, a "two-stage" training mode is adopted, emphasizing students' innovative ability and practical ability. Junior students cultivate professional foundation, and senior students cultivate professional ability by direction. There are two professional directions: marketing planning and customer relationship management.

● Main course

Marketing, consumer behavior research, marketing planning, human resource management, financial management, strategic management, marketing practice case study, etc.

● Career prospects

Engaged in market research and development, marketing planning, sales management, advertising, public relations, brand management and other work in industrial and commercial enterprises. There is a wide range of employment industries. In recent years, the demand of banks, IT industry and news media for marketing planning talents and key account managers has expanded year by year.

After 1~2 years of training, I took up the position of marketing management, and successively served as the manager of marketing department, advertising department, sales department and other departments. In recent years, the employment rate of marketing major in our department has been 100%. Graduates are mainly employed by Coca-Cola, Motorola, Nokia, China Telecom, China Netcom, China Mobile, China Unicom, Lenovo Group, Midea Group and Sichuan Changhong. In addition, about 10- 15% students were admitted to graduate school or went abroad for further study, and 10% students started their own businesses and became bosses.

Major in International Economics and Trade (Undergraduate)

● Training objectives

This major trains advanced applied foreign-related business talents who meet the needs of the development of market economy and economic globalization, have comprehensive knowledge and application ability in international trade, economy and management, have strong English application ability, can engage in international trade business and management in foreign-related economic and trade departments, foreign-related companies, foreign-related institutions and various industrial and commercial enterprises, and have market awareness and innovative spirit.

● Professional direction

Specification of this major: By studying the basic theories and knowledge of economics, international trade and international marketing, combined with the skills training of international trade practice and international business negotiation, students will have a solid theoretical foundation, strong practical working ability and sustainable development potential.

Direction of international trade: master the basic theories and knowledge of international trade, international finance and international commercial law, have the skills of online marketing, international settlement, English business correspondence writing and foreign trade document making, and be able to engage in import and export trade.

Direction of international business management: master the basic theories and knowledge of international business, multinational corporations and management, and international marketing, have the ability of international market development, cross-cultural communication and exchange, and international business negotiation, and be able to engage in the management of foreign-related enterprises.

● Main course

Microeconomics, macroeconomics, world economics, basic accounting, management, international trade theory, international trade practice, introduction to China's foreign trade, international finance, international commercial law, international marketing, business English, and business English correspondence writing.

Accounting major (undergraduate)

● Training objectives

This major trains senior professionals with knowledge and ability in management, economy, law and accounting, who can engage in accounting practice, teaching and scientific research in enterprises, institutions and government departments. This major offers three major directions: financial accounting, foreign accounting and bank accounting.

● Main course

Management, western economics, statistics, financial management, management accounting, financial accounting, cost accounting, auditing, tax accounting, international accounting, bank accounting, computer accounting, budget accounting, etc.

● Business norms

Students in this major mainly study the basic theories and knowledge of accounting, auditing and business administration, receive training in accounting methods and skills, and have the basic ability to analyze and solve accounting problems.

Financial management major (undergraduate)

● Training objectives

This major trains senior professionals with knowledge and ability in management, economy, law, financial management and finance, who can engage in finance, financial management, teaching and scientific research in industry and commerce, financial enterprises, institutions and government departments.

● Main course

Management, western economics, statistics, economic law, primary financial management, intermediate financial management, advanced financial management, corporate financial management, multinational financial capital operation, securities investment, asset evaluation, etc.

● Business norms

Students in this major mainly study the basic theory and knowledge of financial management, receive basic training in financial management methods and skills, and have the basic ability to analyze and solve financial problems.

Law major (undergraduate)

● Training objectives

Guided by social needs, the law department trains advanced applied talents with solid basic knowledge, strong legal practice ability and high comprehensive quality to meet the needs of social and economic development. Students can independently undertake the specific work of lawyer practice, enterprise legal practice and administrative law enforcement, and a certain number of students pass the national unified judicial examination, civil service examination or judicial cadre examination after graduation.

● Main course

Introduction to law, constitutional law, jurisprudence, civil law, criminal law, economic law, commercial law, intellectual property law, administrative law and administrative procedure law, international law, private international law, international economic law, property law, contract law, tort law, judicial documents, etc.

● Professional direction

1, direction of lawyer

Characteristics of professional direction and training requirements: to train professional legal talents who can analyze and solve practical problems by using legal theories and methods, lay a solid foundation for obtaining the qualification of national unified judicial examination through four years of study, master a foreign language skillfully and engage in lawyer work.

2, corporate legal practice direction

Professional characteristics and training requirements: to cultivate compound and applied talents who are adapted to China's socialist market economy, face the needs of enterprises, systematically master legal theoretical knowledge, be familiar with corporate legal affairs and master a foreign language skillfully.

3. Direction of administrative legal system

Characteristics of major direction and training requirements: to train compound and applied talents with solid basic theory of law, strong practical application ability, familiarity with government administration and legal work, and proficiency in a foreign language.

Computer Science and Technology (Undergraduate)

● Computer science and technology (software direction)

Training objective: This major trains software engineers who have the basic theory of computer specialty, master the most advanced computer software development technology, and can engage in computer application, database management, program development, demand analysis and system analysis in enterprises, institutions and administrative departments.

This major trains software engineers who have the basic theory of computer specialty, master the most advanced computer software development technology, and can engage in computer application, database management, program development, demand analysis and system analysis in enterprises, institutions and administrative departments.

Main courses: digital logic, data structure, operating system, database principle and application, computer composition principle, Java, object-oriented programming, unified modeling language, Linux, Oracle,. NET, software development life cycle, software engineering, system analysis. NET mobile WAP programming, e-commerce and ISAS projects.

Features: embedded in NIIT software engineer course.

● Computer Science and Technology (Network Direction)

Training objectives: This major trains professionals who have the basic theory of computer specialty, computer application technology and network application technology, and can engage in the establishment, management and maintenance of enterprise-level networks in enterprises, institutions and administrative departments.

Main courses: digital logic, data structure, operating system, database principle and application, computer composition principle, object-oriented programming, computer graphics and image processing, computer network, computer network practice, construction of enterprise-level switching routing network, network scheme design, network fault diagnosis and elimination, deployment of security firewall system, construction of secure VPN network, configuration of advanced IPS system, and computer maintenance technology.

Features: Embedded in Huawei's 3Com network engineer course.

E-commerce major (undergraduate)

● Training objectives

This major trains advanced application-oriented professionals who have a solid basic theory and knowledge of e-commerce, master e-commerce management, marketing, application technology and e-commerce system planning and design technology, and can engage in e-commerce management, planning, development, maintenance, application and training in enterprises and institutions.

● Main course

Information processing technology (junior engineer certification course), database principle, computer network, business website construction, economics, management, applied statistics, marketing, introduction to e-commerce, modern logistics, network marketing, e-commerce security and payment, and e-commerce case analysis.

Pre-school education major (undergraduate)

The undergraduate program of preschool education in the Education Department is a new force to train preschool education teaching and management talents in independent colleges of Yunnan Province. The training direction of this major is mainly based on the demand of diversified and multi-level educational posts in the current economy and society, based on Kunming, to train excellent applied preschool education talents for kindergartens and preschool education institutions in the province and radiate them to other provinces and cities in China and as far away as Southeast Asian countries.

● Training objectives

This major trains all kinds of preschool education teaching management talents with solid theoretical foundation, strong practical ability, high comprehensive quality, certain preschool education research ability, strong preschool education skills and teaching practice ability, innovation ability and development potential, as well as applied senior education management talents who can engage in related work in preschool education related institutions at all levels.

● Employment direction

With the rapid development of preschool education in China, the demand for preschool teachers and administrators has increased sharply, and the supply of preschool education graduates is in short supply. The upsurge of social early education and the rise of parenting education also require a large number of managers and teachers of early education institutions, which has produced the demand for bilingual preschool teachers, community children's education consultants, children's nutrition and health care teachers and children's art educators. Therefore, the employment direction of this major is: kindergarten and early education institution management, community children's education consultation, nutrition and health care, children's art educators.

● Main course

General Psychology, Introduction to Education, Preschool Education, preschool psychology, Preschool Hygiene, Preschool Education History at Home and Abroad, Preschool Curriculum Theory, Preschool Education Research Methods, Preschool Children's Language Education, Preschool Children's Music Education, Preschool Children's Art Education, Preschool Children's Science Education, Preschool Children's Social Education, Preschool Children's Mathematics Education, Preschool Children's Health Education, Preschool Children's Sports, Children's Games, Children's Literature, Music, Dance,

Tourism Management Major (Undergraduate)

● Training objectives

This major cultivates all-round development of morality, intelligence, physique and beauty, has a solid theoretical knowledge of tourism management, grasps the practical operation ability of travel agencies, foreign-related star hotels, international exhibitions, business tourism and other tourism enterprises, has rich basic knowledge of Chinese and foreign tourism culture and a strong sense of modern management, has a professional quality of being versatile, is proficient in a foreign language and office automation technology, and can independently engage in the management of tourism enterprises and institutions. Graduates can engage in business, management, development, planning and marketing in tourism management departments at all levels, travel agencies, star-rated hotels, tourist attractions (spots), foreign-related departments, leisure sports management institutions, international exhibitions and other units.

● Professional direction

1, direction of foreign tour guides (Thai)

This major aims to cultivate advanced applied professionals with solid basic tourism theory, strong Thai expression ability, good team spirit, comprehensive and coordinated development of morality, intelligence, physique, beauty and ability, and who can skillfully use Chinese and Thai to engage in travel agency management, foreign-related tour guides, translation, secretarial work, teaching Chinese as a foreign language and related tourism enterprise management.

2. Direction of international hotel management

This major aims to cultivate senior applied professionals who have a solid basic theory of hotel management, grasp the practical operation ability of hotel front office, guest room, catering, recreation, marketing, human resources and other departments, have a good team spirit, can develop in an all-round way in morality, intelligence, physique, beauty and good English communication skills, and can engage in the management of foreign-related star hotels and related tourism enterprises.

● Main course

Introduction to tourism, tourism economics, tourism management, tourism psychology, tourism marketing, tourism etiquette, tourism geography, tourism culture, tour guide business, basic knowledge of tour guides, simulated tour guides, operation and management of travel agencies, general situation of major source countries, common knowledge of tourism commodities, appreciation of world heritage, practical spoken tourism, Thai pronunciation, Thai conversation, Thai intensive reading, Thai extensive reading, Thai tourism and tour guide basis. Foreign affairs Thai, business Thai, Thai writing, Thai translation, Thai idioms, Thai microcomputer operation, selected reading of Thai literary works, Thai listening, folk songs and dances, tourism photography. Introduction to hotel management, hotel recreation service, hotel public-private relationship, hotel financial management, hotel front office service and management, hotel room service and management, catering service and management, hotel service case analysis, tourism human resources development, exhibition tourism.

Chinese Language and Literature Major (Undergraduate)

● Training objectives

Cultivate advanced applied talents with solid basic theoretical knowledge, high ideological and political quality, high language and literature quality, strong practical ability in copywriting, social public relations and cultural creativity, and wide employment, who can engage in business secretarial, creative planning, news editing, cultural media and Chinese teaching in culture, journalism, enterprises, institutions, businesses, schools and other units.

● Business norms

Students in this major mainly study the basic knowledge, theory and skills of Chinese language and literature, and receive professional knowledge and professional ability training in literature and art, business secretarial, cultural media and so on. Graduates should have the following knowledge and abilities:

Master the basic theories and knowledge of Chinese language and literature; Strong language expression, creative aesthetics, copywriting planning and cultural creativity; Have the basic knowledge and practical ability of collecting, writing and editing required for engaging in the work of culture and news media, and understand China's principles, policies and regulations on network culture and news dissemination; Have the business knowledge, secretarial knowledge and practical skills of office automation required for business secretarial work, and have strong writing, planning, socialization and adaptability; Be able to use the basic knowledge learned in this major, engage in teaching and other application work related to this major, and have certain scientific research ability and strong practical work ability; Pass the "professional skills of humanities department reach the standard".

● Professional direction

Direction of literature and art: to cultivate a solid basic theory, knowledge and skills of Chinese language and literature, and to become a literary and art worker, an educator in primary and secondary schools, and a writer in enterprises and institutions.

Direction of cultural media: to cultivate journalists, editors and media workers who can systematically master the basic theory and knowledge of journalism and have the practical ability of writing and editing.

Direction of business secretary: to train middle and senior secretaries who have mastered the basic theoretical knowledge of modern economy, business trade, management, secretarial and law, have strong copywriting ability, can skillfully use office automation equipment, and can work in commerce, enterprises, finance, undertakings, cultural industries and government departments.

● Main course

Modern Chinese, ancient Chinese, modern and contemporary literature, ancient literature, foreign literature, introduction to literature, applied aesthetics, copywriting, cultural industry marketing, office automation and network application, introduction to China culture, Putonghua, academic papers, professional skills test, professional qualification certificate, professional practice, graduation practice, graduation thesis.

English major (undergraduate)

● Training objectives

Our department trains application-oriented talents with solid basic knowledge of English language, strong ability to use English language, certain knowledge of international business, and the ability to skillfully use English to engage in business secretarial work, teaching, translation and preliminary scientific research in the departments of economy, trade, education and culture.

● Professional direction

1, the direction of English language and literature

Cultivate applied talents who have solid basic knowledge and skills of English language, are proficient in English listening, speaking, reading, writing and translation, and can engage in practical work such as English teaching and translation.

The employment situation of graduates is good, mainly English teachers and English translators, and some students continue to study in graduate schools or go abroad for further study.

2. International business direction

Cultivate applied talents who have solid basic knowledge of English language, necessary business knowledge, basic skills of English listening, speaking, reading, writing and translation, and can use English to engage in practical work such as business secretary and business translation.

The employment situation of graduates is good. The main destinations are secretaries and assistants, and some students continue to study in graduate schools or go abroad for further study.

● Main course

Comprehensive English, English reading, English listening, oral English, English writing, English-Chinese translation, etc.

Art design major (undergraduate)

● Professional introduction

Art design majors train practical professionals with innovative thinking mode and design concept, systematically master the basic theory, professional knowledge and professional skills of art design, and can engage in art design, research, teaching and management in education, scientific research, design, production and management departments.

● Professional direction

1, training target of environmental art design direction

The direction of environmental art design is to cultivate specialized designers with innovative thinking mode and design concept, systematically master environmental art design theory, engage in indoor and outdoor space design, engage in public art design, and have design ability, teaching ability and management ability.

2. Main courses in the direction of environmental art design

Principles of environmental art design, AUTOCAD, interior design (3D), outdoor design (3D), advertising design (PHOTOSHOP), VI design (CORELDRAW), interior design techniques, landscape design, decorative sculpture, mural design, materials and budget.

3 Visual communication design direction training objectives

The direction of visual communication design is to cultivate specialized design talents with innovative thinking mode and design concept, systematically master the theory of visual communication art design, engage in advertising design, packaging design, graphic design, book binding design and VI design, and have design ability, teaching ability and management ability. ?

4 visual communication design direction main course

Advertising principle, printing technology-layout and font design, sketch, advertising design (PHOTOSHOP), packaging design (CORELDRAW), corporate visual identity design (V I), interior design (3D), outdoor design (3D), design techniques, book binding, web page design, display design and planning.

Musicology major (undergraduate)

● Training objectives

Master the theoretical knowledge and basic skills of music required by this major, have the ability to perform music, educate music and organize and guide all kinds of literary and artistic activities, and be able to engage in music performance, teaching and management in professional art groups, schools, art training centers, enterprises and institutions, cultural centers (stations), community cultural activity centers and other relevant departments and institutions at all levels.

● Main course

Vocal music, keyboard (piano, accordion), instrumental music, basic music theory, solfeggio, harmony, chorus conductor, piano impromptu accompaniment, introduction to art, folk music, China music history, western music history, music aesthetics, music pedagogy, music teaching method and a large number of stage art practice classes.

● Business norms

Students in this major mainly study the basic knowledge, basic theory and practical skills of musicology, receive the basic training of music theory and practice, as well as the basic training of stage art practice, educational theory and teaching practice, and the organizational ability of literary and artistic activities, so as to form good music performance quality and music teacher quality, and acquire the basic ability to engage in music performance and music education; Obtain the professional qualification certificate corresponding to this major upon graduation.

Dance major (undergraduate)

● Training objectives

Master the basic theories, knowledge and skills of dance performance, choreography and education, have comprehensive professional quality and ability, and be able to engage in dance performance, teaching, choreography and related work in various professional literary and art groups, schools, art training centers and mass cultural and artistic groups at all levels.

● Main course

Basic ballet training, China folk dance, China classical dance (body rhyme), repertoire rehearsal, quality, skills, modern dance, dance teaching method, dance introduction, dance choreography foundation, dance history, a lot of stage art practice, etc.

● Business norms

Graduates of this major should have the following knowledge and ability: master the basic theoretical knowledge of dance education and performance, and have good scientific and cultural knowledge literacy and artistic literacy; Master the methods and skills of dance art education; Strong professional skills (basic skills such as dance performance and choreography); Obtain the professional qualification certificate corresponding to this major upon graduation.