1 Innovative Thinking and Fashion Design
(1) About innovative thinking. Although thinking is only a common psychological phenomenon, it is extremely important in understanding and summarizing the essence and laws of objective things. Moreover, thinking ability directly affects people's action ability from the side. Innovative thinking is a kind of innovative operation and innovative problem-solving ability in human activities, and it is a kind of thinking that guides people to use their own knowledge and experience to solve practical problems smoothly. Innovative thinking is an advanced thinking process developed on the basis of general conventional thinking, which is very important in the innovative operation of human activities.
(2) The importance of innovative thinking in fashion design. As we all know, the design of any clothing can be summarized by four elements: style, raw materials, color and technological means, but if we want to create new colors on the basis of these four basic elements, we must rely on the innovative thinking of clothing designers. Among the four elements of clothing design, style is related to the aesthetic degree of clothing; Raw materials are the carrier of comprehensive design purpose, which is directly related to quality problems; Color is a necessary factor to satisfy people's visual aesthetics; Technical means is the way and method to achieve the above three preset effects. In this respect, the knowledge about fashion design is an interdisciplinary, cross-industry and cross-technology knowledge. So how to do this knowledge well? Aside from the aesthetic effect and technical factors, the most basic thing is that fashion designers must have innovative thinking and be able to skillfully apply it to fashion design.
2 innovative measures in fashion design
(1) Pay attention to the current trend culture. One of the most intuitive criteria for judging clothing design is whether it conforms to the current trends and fashion trends. Clothing, as the most basic carrier element among the four human needs, is indispensable in the whole human social activities. However, due to the influence of historical background, social culture and other factors, every era has clothing needs that meet its own culture and people's aesthetic standards. This requires fashion designers to keep up with the trend of the times and design clothes that conform to the current fashion trend. An important factor affecting the current trend is modern art, which has the most direct and effective influence and enlightenment on fashion design. We can all see that various artistic styles of fashion frequently appear on the stage of fashion design. Therefore, our fashion designers should always pay attention to the popular modern art, seek inspiration for fashion design from modern art, and objectively present the image of modern art to people with clothing as a material carrier. Finally, it can convey the correct aesthetic concept, improve people's aesthetic vision and promote the development of fashion design.
(2) Pay attention to the nationality and folklore of clothing. There is a saying that "what is national is the world", so we must pay attention to the nationality and folklore of the designed clothing in the process of clothing design. Fashion design has its own cultural connotation, namely, nationality, tradition and historicity. Innovation is the inheritance and development of tradition, which embodies nationality in the world and historicity in modernization, and makes fashion design go abroad with China characteristics. Only innovative design can make fashion design have a strong artistic charm in the world art world. Since the end of the 20th century, there has been an "oriental style" and a "national style" in fashion, and this situation is getting worse. China elements and clothing forms such as cheongsam, embroidery and tassels have been adopted by designers for many times and have appeared on the world-class fashion stage for many times. This is the best portrayal of "national is the world". In the whole process of fashion design, fashion designers must consider various factors such as contemporary pop culture and pop art. In addition, they should also dabble in excellent national culture, folk culture and traditional culture. Moreover, they need to use the link of fashion design to present these excellent artistic cultures to people reasonably and apply them to the innovative link of fashion design reasonably. Obviously, the nationality and folklore requirements of fashion clothing have become an important symbol of the innovation of the whole clothing design. How to make rational use of folk customs and national culture and how to absorb international pop art is an important problem to be solved urgently. [3] Fashion designers must have a deep understanding of national and folk culture if they want to set up the fashion banner of national culture and create their own clothing brands that conform to China's national culture.
(3) Improve the aesthetic standards of fashion designers. In order to realize the innovation of fashion design, we must improve the aesthetic requirements of fashion designers from the root. Only under the premise that fashion designers have high aesthetic vision and quality can we talk about the innovation of fashion design and create clothes with high aesthetic standards and in line with fashion trends. As a subjective ability that needs to be cultivated imperceptibly, aesthetic standards have no specific control methods. What we can do is to learn more aesthetic knowledge and get in touch with some high-quality clothes that lead the fashion trend, so as to broaden our horizons and increase our knowledge. In addition, we should put our feelings into the process of fashion design. By putting emotions into the process of fashion design, fashion designers can make the originally lifeless clothing have a certain "vitality". This process is a higher realm in the process of fashion design, which requires very high professional quality and humanistic quality of designers.
(4) Cultivate innovative ideas and innovative thinking of designers. Innovative ideas and innovative thinking should be the most direct influencing factors in fashion design innovation. Similarly, improving fashion designers' innovative ideas and innovative thinking is also the most direct and effective way in fashion design innovation. The premise of innovative thinking is to have rich imagination and creativity, which is the soul of fashion designers. Without imagination, fashion designers can no longer be called designers, even if their professional skills are high, they can only be called tailors. Since ancient times, the most important supporting factor and the reason for the continuous development of fashion design is imagination and creativity.
(5) Pay attention to the application of new technologies and new processes. Clothing design can not be separated from the application of modern technology and new scientific and technological means, whether it is performing fashion clothing or practical ready-made clothing in the market. Especially the ready-made clothes in the market, because of the large demand and good practical effect, have a very high degree of application and dependence on new technologies and new scientific and technological means. Therefore, if we want to innovate in fashion design, we must pay attention to the application of new technologies and new scientific and technological means. First of all, modern new technology and new scientific and technological means can provide a lot of effective information for fashion design innovation. Secondly, modern new technology and scientific and technological means can provide a broader visual space for fashion design innovation. Finally, modern new technology and new scientific and technological means can also provide many methods of operation and expression for the innovation of fashion design, which plays a great role in exploring the road of innovation of fashion design.
3 Conclusion
The innovation of clothing design and how to solve this problem is a big problem related to clothing industry, fashion industry and ordinary people. I hope more fashion design professionals can devote themselves to the research of fashion design innovation, and strive to solve this problem, so as to promote the rapid development of fashion design innovation level in China.
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