The premise of starting a business is creativity. Creativity is a process from 0 to 1, and entrepreneurship is a process from 1 to 100. There is no chance to reach 100 without starting from scratch, so creativity is the first step. Entrepreneurship is the second step. I think creativity is a part of entrepreneurial opportunities, and entrepreneurial opportunities also include experience, talent, contacts and funds. Every aspect plays a big or small role. For example, the capital of the real estate industry is the most important, and the creativity of the advertising industry is the most important. Advertising creativity can attract people's attention, and the homogenized products that increase the impression will sell well. Creativity represents a new idea, which can be said to be innovation. The relationship between innovation and entrepreneurship: 1. Innovation and entrepreneurship are complementary and inseparable. Innovation is the means and foundation of entrepreneurship, and entrepreneurship is the carrier of innovation. Only through innovation can entrepreneurs survive, develop and maintain lasting vitality. 2. As college students, entrepreneurship needs innovative consciousness, innovative thinking, innovative skills and innovative quality, in order to open up the road to entrepreneurship in the harsh market environment. It can be said that innovation is the core of entrepreneurship. 3. However, only the spirit of innovation is not enough. Innovation only provides the possibility and necessary preparation for the success of entrepreneurship. If we are divorced from entrepreneurial practice and lack certain entrepreneurial ability, the spirit of innovation will become passive and rootless. The significance of innovation spirit can only be reflected when it is applied to entrepreneurial practice, and it is possible to finally produce entrepreneurial success. In today's China and even the whole world, innovation is increasingly becoming a powerful driving force for economic development. According to foreign literature, the analysis of entrepreneurial phenomenon began in the middle of18th century, and developed rapidly in 1980s after two centuries. Today, it presents an increasingly enthusiastic situation. But now entrepreneurship is a very broad term, and scholars who study entrepreneurship theory come from various fields, such as economics, management, psychology, education, law, business ethics, political science and so on.