As the core soul of an enterprise, corporate culture is an inexhaustible motive force to promote enterprise development and guide enterprises to develop in a more progressive direction. This paper analyzes and studies the corporate culture of Toyota, a famous Japanese company, from five aspects: corporate core values, corporate spirit, corporate program, business purpose and talent view, and discusses its reference significance for the development and management of Chinese enterprises.

Keywords Toyota; Corporate culture; Enterprise core values; Enterprise spirit, enterprise program, enterprise purpose and talent concept

I. Introduction

Toyota is one of the top ten automobile industry companies in the world and the largest automobile company in the world. In 2008, its annual output has surpassed that of American General Motors, becoming the first company in the world. At that time, it was only 75 years since its establishment. What led to the development of Toyota Motor Corporation? This paper briefly analyzes how Toyota has achieved such scale and great achievements from its internal corporate culture and spirit, corporate program, business purpose, talent concept, especially its core values of corporate culture. Therefore, this paper hopes to reveal the reference significance of Toyota's success to China enterprises through the discussion of Toyota's corporate culture.

Second, the introduction of Toyota.

Toyota Motor Corporation, referred to as Toyota for short, is one of the top ten automobile companies in the world and the largest automobile company in Japan. Founded in 1933, the founder is Toyoda Shoichiro. In early 2008, Toyota surpassed General Motors, the world's largest automobile company at that time, and became the world's largest automobile manufacturer. It can be seen that the powerful strength of Toyota Motor Corporation was created in just over 70 years. So what is the reason why Toyota Motor Corporation can make great achievements in such a short time? The world has given it many conclusions. Some people attribute it to Toyota's Toyota product system, while others think that Akio Toyoda has played a great role. However, I believe that the key to Toyota's great achievements lies in its profound corporate culture as a spiritual guide, supplemented by various production methods obtained from practical experience, thus fulfilling the requirements of corporate culture, striving for perfection, constantly innovating, improving product quality and eliminating all kinds of waste, which is the fundamental reason for its success.

Third, Toyota corporate culture.

Since Akio Toyoda of Toyota Textile Machinery Company, Toyota has formed a profound cultural connotation, which mainly includes the following aspects:

1, corporate vision of Toyota

Toyota enthusiastically builds an affluent society based on commodity production and technical individuality. Its corporate vision can be understood from the following four aspects: promoting earth regeneration with earth-friendly technology; Produce safe, secure and comfortable cars and build an automobile society; Further display the charm of cars around the world and expand the team of Toyota fans; As a world enterprise, we strive to be loved by all people and regions in the world.

2. Toyota's core values

Toyota's corporate culture is profound and covers a wide range, but its core values are the most important, which are respected and spread by every generation of Toyota leaders, mainly including three aspects:

(1) Eliminate waste

"Toyota mode of production" regards all activities that consume resources without adding value in the course of operation as waste. In order to find out and put an end to waste, Toyota's envelope "squeeze the towel when it is dry" is completely rationalized. Since its development, Toyota has continuously carried out the "rationalization" campaign to eliminate all aspects of waste, save costs and improve efficiency. For example, in order to prevent waste, the envelopes used by Toyota are all old envelopes. They put a piece of white paper on the used envelope and write the address and name of the recipient on it for reuse. This alone saves Toyota nearly 654.38 million+yen every year. Toyota's corporate culture spirit is presented through small things. Therefore, every employee of Toyota regards Toyota as his home, works hard one by one, cherishes every penny of the company's property and tries his best to save time and money for the company. Because Toyota's average bonus is linked to the company's current economic benefits, employees saving the company's costs and eliminating waste is to increase the company's production benefits from one aspect and form a virtuous circle.

(2) Ensure quality

Product quality is the lifeline of an enterprise. As early as Akio Toyoda's time, Toyota established the concept of "automatically stopping when problems occur", and later gradually developed into the high-quality concept of "preventing problems from happening and solving problems quickly". 1in may, 957, when Toyota sold its "halo" car by way of low-price promotion, the "halo" car was only in name only because of the quality problems exposed by the car itself, and it was beaten to pieces by Nissan "Jade Bird" car in the market. Toyota admitted that it was not technically rigorous before. In order to save the failure, Toyota decided to work hard on technology. After five years of modification and debugging, in 1962, in order to let consumers see their modification and technological innovation of halo, Toyota conducted a series of destructive tests on cars that would appear in a series of stunt movies, such as Tiger by the Sea, Flying in the Air, Hitting an Oil Drum, Falling off a Cliff, etc. Finally, after a year-long "quality torture" campaign, the sales of "Halo" finally picked up. In September 1964, the new "halo" was put on sale. By April of 1965, it only took seven or eight months for the new "halo" to overwhelm the "Jade Bird" and become the first in the Japanese small car market. In this traditional event of selling "halo" and temporarily forgetting to guarantee quality, Toyota picked up the core values of quality first in time. Since then, Toyota has never dared to relax the quality problem easily. The concept of "high quality" has gone deeper into Toyota's corporate philosophy.

(3) Technological innovation

At Toyota headquarters, big fluorescent slogans hanging above the road can be seen everywhere: "Good product, good idea." This slogan represents Toyota's tradition of developing technology and pursuing perfection. This tradition has now been institutionalized as a "brainstorming" suggestion system. That is, every employee can actively make suggestions to his superiors, and there are corresponding scoring rules and rewards.

Toyota's suggestion system is world-famous. 1976, the total number of employee suggestions is 463423. At that time, the total number of employees was 44,000, that is to say, each person had as many suggestions as 10. Not including holidays, there are 2000 suggestions every day. Among them, 386,275 recommendations were adopted, with an adoption rate of 83%. For accepted proposals, the bonus ranges from 500 yen to 100000 yen. Toyota will spend more than 400 million yen every year to reward suggestions.

All the suggestions are mainly through technological innovation, and the main purpose is to save all the expenditure costs. Among them, Kang of the car body department of the factory put forward the suggestion of improving the spring under the seat to make the seat silent. As a result, this proposal directly saves Toyota 2.4 million yen every month. Other suggestions are too numerous to mention.

This system has greatly mobilized the scientific invention spirit of employees. In this system, employees find the fun of innovation. When their suggestions are adopted, employees will feel very satisfied. Therefore, the whole collective is also permeated with the desire and impulse to innovate and use their brains. This is the effect brought by the core value of technological innovation in Toyota corporate culture.

3. Toyota plan

Management concept: the cause lies in people; Go up and down Qi Xin, be loyal to the company, and serve the country with industrial achievements; Concentrate on research and creation, constantly explore, and always stand at the forefront of the trend of the times; Avoid extravagance and glitz, and strive for simplicity and stability; Carry forward the spirit of friendship, take the company as home and love each other; Respect Buddha, be grateful, and live to repay your kindness.

4. Business purpose

Create wealth and contribute to society; Produce the highest quality cars at the lowest cost; Responsible for customers, customers are God; The next operation is the user of the previous operation. Create quality in every working procedure, and everything serves users; Eliminate unnecessary redundancy; Attach importance to the ideological work of employees; When you find a problem, you should consider how to deal with it instead of firing the person in charge.

5. Toyota spirit

(1) "Hillbilly" Spirit

Toyota has a pure, hard-working, persistent, serious, not afraid of hardship, not afraid of fatigue, willing to learn the "country bumpkin" spirit. Generation after generation of Toyota people have a common feature: active, diligent, earnest and studious. "Hillbilly" spirit is the crystallization of proud Toyota spirit.

(2) indomitable fighting spirit

Looking back at the history of Toyota Motor Corporation, we can know that it is a bumpy and sad entrepreneurial history, including the dismissal of major leaders such as Akio Toyoda in the first labor agreement negotiation. It is such a bitter history that has created today's automobile kingdom. It is the indomitable fighting spirit cultivated in this painful history that makes Toyota not give up at will when encountering any difficulties and obstacles, and always on the road to finding and solving problems.

(3) Self-reliance

Ishida Takezo, who was appointed as the general manager at the critical moment and is known as the "general manager of Toyota", once said: "As an industrialist, my belief is that my castle should be guarded by myself." He also said: "Work is for yourself. Winning or losing is your own business. If it is mixed with the sympathy of others, it is not a real victory or defeat. " This is the belief of Toyota and the spirit of Toyota.

(4) unite as one

Here, the Toyota spirit embodies the importance of "people". Toyota spirit believes that career cannot be done by one person; "Human harmony" is more important than anything else; The success or failure of a career depends on people; To achieve important development in anything, we must first grasp the root of "educating people"; Strive to cultivate management talents who can understand Toyota's way of thinking and put it into practice, and boldly use these talents in Toyota's management system. It is emphasized that all Toyota people must closely unite and cooperate and innovate.

6. Toyota talent concept

Talent cultivation is the mission of the company, and values education is the core. The formation of corporate culture, to a great extent, should be combined with the human resource management of enterprises. Only in this way can the abstract corporate culture be recognized by employees, spread to the outside world through employees' behaviors, and form a wide range of corporate culture inside and outside the enterprise, thus truly establishing the external image of its enterprise, thus playing the role of selling culture in modern marketing. It is generally believed in enterprise management that Toyota's successful experience is to gather talents, make good use of talents, attach importance to the cultivation of employees' quality and establish a good company image. Therefore, for Toyota, the purpose of talent management is "Toyota people" who accept Toyota values for a long time. Because of this, Toyota's talent management has been implementing this concept.

Four. conclusion

Toyota's corporate culture is a revolution of consciousness, which has different stages of understanding: comprehensive lean production; Comprehensive and thorough problem awareness, improvement and standardization. 70 years is neither long nor short. It is indeed a feat to establish a company from scratch in 70 years, forming a market value of more than 6543.8 USD+080 billion. In my opinion, what really makes an enterprise develop at a high speed for a long time can't be separated from profound and excellent corporate culture, wise and lasting entrepreneurial spirit and human creation. With the growth step by step, Toyota has found a road suitable for its own development, and along with its unique and profound corporate culture, it has its own management mode and means, and has developed its own leading technology, which is worth learning and learning from China enterprises to find a road suitable for its own development.

Nowadays, it is called the "world factory" because of its large population and abundant labor resources, and the era of "Made in China" is everywhere. We are eager to hear the voice of "China Creation", and Toyota's brilliant and successful experience is undoubtedly worth discussing and summarizing by China enterprises.