In the sense of communication (narrow sense), advertising media refers to the material tools that use media to store and disseminate information. Mike Luhan, a Canadian literary critic, disseminator and master of the School of Media and Environmental Communication, said, "Media is information". At the same time, "media" has also become a position, such as media specialist, media planning, commercial media and so on. The difference between communication media and communication symbols, forms and channels.
Media is different from communication symbols.
Media is different from communication form.
The form of communication refers to the specific ways in which the communicator acts on the audience, such as oral communication, written communication, image communication and comprehensive communication. In political communication, people are used to literary forms, musical forms, reminiscing about bitter experiences and visiting forms. In the form of written communication, people can use books, newspapers, magazines, leaflets, brochures and other media to spread information. A form of communication can use different media, and a medium can also serve different forms. For example, television can display this function. But the form of communication only shows the state, mode and structure of communication activities, while the media shows the real objects.