The meaning of lipstick effect: refers to the phenomenon that lipstick sales increase during the economic recession or recession. This concept was first put forward by economist Elizabeth Hill Mann, who used the term "lipstick effect" in a research report of 200 1.

The basic theory of lipstick effect is that when the economy is bad, people may cut back on luxury goods or expensive consumption and choose to buy relatively cheap luxury goods, such as lipstick. This is because lipstick belongs to a minority luxury, its price is relatively low, and the threshold for purchase and use is low, which can bring psychological satisfaction and self-improvement.

Lipstick effect is also considered as a reaction of consumer psychology in economics, that is, people's desire for luxury goods is satisfied by buying cheap luxury goods, and a social image and psychological balance are maintained under economic pressure. Therefore, in the economic downturn, the increase in lipstick sales can be regarded as an economic indicator, reflecting the changes in people's consumption mentality and behavior.