The common problems of foreign trade English websites are:
1. The website is designed in China, which does not conform to the browsing habits of foreign users, making it difficult for foreigners to find the information and browsing habits they want and feel uncomfortable;
2. The website design is unprofessional, the workmanship is rough, and many English grammar mistakes make foreign users feel that the company is small, unprofessional and careless, and they can't get its cooperation opportunities;
3. The website can't be opened abroad, otherwise it will be unbearable for foreign users to open the website;
4. Message feedback, online consultation and email consultation on the website are decorations, and users have not got a reply after asking for a long time;
5. The basic optimization of the website is not done well, and it is difficult to find buyers because it ranks low in overseas series search engines;
6. The website is optimized for cheating and blocked by the search engine, resulting in the website not being found on the search engine;
7. Ignoring the usage habits of foreign local users, ignoring local well-known websites such as Yellow Pages and tools commonly used by buyers.
To solve the above problems, it is suggested to start with the following points:
1. The website design is westernized, which conforms to the browsing habits of overseas customers. Pay attention to font size (Westerners like smaller fonts), browser coding (many overseas users don't have Chinese language support, so websites should be coded in utf-8) and details (language details, elaborate website design, etc.). ).
2. The website design refers to well-known foreign companies, such as ibm.com. Foreign users rarely visit the mainland, and a lot of information is learned through websites. If the company is small, it should show its strength and professionalism on the website. When the company is big, it is necessary to show its qualifications and strength.
3. The website is placed on an overseas server to ensure the speed of overseas users' access to the website. If it is a global user group, it is recommended to use the American host.
4. Use overseas enterprise mailboxes or high-end enterprise mailboxes with overseas forwarding function to ensure normal global sending and receiving. Due to the spam problem, the ip address of domestic mail servers is often blocked by foreign countries, which often leads to the return or non-receipt of overseas mail, which will seriously affect the normal foreign trade business.
5. In the process of website construction, we must pay attention to the most basic website optimization, such as keyword optimization, navigation optimization, label optimization, keyword density and so on. These are also the basic configurations of modern website construction.
6. Don't do some dishonest marketing methods for opportunism, such as sending spam and cheating on search engines, which will have serious consequences.
7. Learn more about the usage habits of target customers. For example, in Europe, many professional buyers use the Yellow Pages more than the Internet. There are more B2B business platforms than search engines in some places, and there are exhibitions in some places. According to the habits of different regions, different network marketing schemes should be formulated.
Shenzhen Zhongbang United Technology Co., Ltd. is a specialized organization providing network services for foreign trade enterprises and export enterprises, and has provided professional services for hundreds of enterprises across the country, including TCL Overseas, Hong Kong Shengli Group, FTI America and other well-known enterprises. We provide customers with the following professional services:
English Website Construction (Project Supported by the Government International Market Development Fund for Small and Medium-sized Enterprises)
Overseas domain names, overseas virtual hosts, overseas mailboxes (overseas access speed is increased by 70%, and global communication is unimpeded).
Tianxia Business Network (one of the three largest B2B business platforms in the world, headquartered in Hong Kong, well-known overseas, registered to send value-added gift packages)
European Yellow Pages (the only authoritative multimedia yellow pages covering the whole of Europe, the printing part is funded by the International Market Development Fund)
American Super Online Yellow Pages (the most commonly used online yellow pages in the United States and the number one online yellow pages in the world)
Famous search engine advertisements (Yahoo, Google, Looksmart)
Related links:
1. The summary version of the research report on overseas promotion strategy of foreign trade websites can be downloaded for free.
/report/C2005/060204.htm
2. Relevant policies for projects funded by the SME International Market Development Fund.
/newweb/zyzt/zyzt_4.php
3 SME international market development fund reporting system website
Information is changing our way of life and thinking. Even so, as far as the domestic market is concerned, e-commerce is not mature, and there are many problems in distribution logistics, laws and regulations. We believe that the purpose of enterprises surfing the Internet is not simply to conduct online transactions and introduce themselves to enterprises, but more importantly, to serve as a window, which mainly includes two aspects: the image window and the information flow window.
The image of the enterprise on the Internet, that is, the image of the website, is very important. Its positioning and design directly affect the success or failure of online e-commerce application and promotion of enterprises. Imagine that if a well-known company (enterprise) has a poor website design and positioning, it will not only seriously damage the original image of this enterprise in people's minds, but also be quite unfavorable to its online popularity and promotion. Looking at the websites of well-known enterprises at home and abroad, we can easily find such a rule: the popularity and strength of enterprises are often directly proportional to the design and production level of their websites. For example: www.cocacola.com, the website of Coca-Cola Company, and www.microsoft.com, the website of Microsoft Company.
On the other hand, the enterprise website we advocate should be the window of its information flow. Literally, we can find that the information flow is dynamic and interactive, that is, the enterprise website is not only a one-way window to publish information on the Internet (such as introducing product functions and other one-way information flow), but also a transit point for information exchange. By using the advanced technology of the Internet, we can break through the limitations of time and space, get feedback from visitors in the shortest time and the fastest way, and enable enterprises and visitors to communicate through it. Through the integration and analysis of feedback information, enterprises can adjust their development direction and strategy in time, and understand the advantages and disadvantages of their own products and competitors' information, so as to improve their working methods and improve their work efficiency and competitiveness. In short, the website, as a window of enterprise information flow, will help to maximize the interests of enterprises. Having said that, you can't help asking, how can we achieve these goals? Zhongtian Network Company's answer is just like her idea: "Carefully create and manage the online image and information flow window of enterprises".
Step 1: Consultation
Which means we communicate face to face. Only by fully understanding the enterprise's demand, position in the industry, superior resources, superior products, sales situation and some shortcomings can we "tailor-made" and build this window for you.
Step 2: come up with a plan to build a station.
After analyzing and sorting out the above information provided by you and the industry information we collected online and offline, we will have a more comprehensive and profound understanding of your organizational structure, products, production, market, suppliers, customers and competitors. Therefore, we will tap your needs, and put forward a set of feasible website planning scheme around building your online image and information flow. According to this plan, we will also discuss the shortcomings with you to make it more perfect. Specifically, it includes image positioning, page color, structure and layout. Make it consistent with your image in the traditional industry, establish a more harmonious man-machine interface, facilitate readers to read, and lay a good foundation for future promotion.
In the window of information flow, we emphasize the fluidity of information. To this end, we will work hard on the setting of columns and the embodiment of functions, and realize the flow of information by establishing feedback sheets, questionnaires, forums and other means. The establishment of enterprise information news release system will make the information on the website flow faster, more convenient and more accurate, and strive to feed back the information most effectively. In the column, we will set its content according to your industry characteristics and your development direction.
Step 3: Technology integration
Build a website according to the plan we have made with you.
Step 4: Careful management.
After an enterprise website is established and published online, it needs to rapidly expand its popularity and increase the number of visitors, which is inseparable from careful management. Zhongtian Network advocates "carefully constructing and managing the window of enterprise online image and information flow", and the relationship between construction and management is a connecting link between the preceding and the following, which is closely linked. At present, many enterprise websites can be seen on the Internet, but they have not been well managed after being established and published. They look "lifeless", lifeless and have low popularity, not to mention the efficiency of the website. Moreover, we have accumulated quite a lot of experience in operating websites, which can help you easily avoid such an embarrassing situation, mainly through two aspects of construction.
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