1. Brand building: Both Golden Arch and KFC attach great importance to brand building. Through well-designed brand image, logo and advertisements, they create a unique brand image and cultural atmosphere, and establish consumers' trust and recognition of the brand.

2. Product innovation: Golden Arch and KFC often bring forth the old and bring forth the new, constantly develop new products to meet the needs of consumers, and attract more consumers to try through promotion and publicity.

3. Marketing activities: Golden Arch and KFC often attract consumers through various promotions and marketing activities, such as coupons, discounts and gifts, to increase their stickiness and loyalty.