The first is academic attitude and awareness. To be an academic, we should have a broad mind and great courage to face the world, establish interdisciplinary consciousness, learn more from the research methods and tools of other disciplines, and connect with our own disciplines to achieve a carefree state for our use.
The second is academic vision. Academic work should not have narrow boundaries between arts and sciences, but should have a broad academic vision. If the human experience and knowledge system are slaughtered in the name of discipline, it is easy to form a portal view and narrow professionalism, leading to one-sided and fragmented self, which is extremely unfavorable to the heuristic development in the academic field. Therefore, Cai proposed to integrate arts and sciences on the premise of opening up arts and sciences, and then apply the absorbed essence to his own professional field to realize precise and meticulous farming in the professional field. The whole world is a whole, and the division of disciplines and majors is to make human civilization more exquisite, but in fact it has bound many people's minds and caused myopia. Real scholarship is to approach a problem with sincerity, not to make clear whether the problem belongs to my subject. If this is the way of thinking, it will only bind my hands and feet and make it difficult to move.
The third is the academic principle of "problem-centered". To enter an academic field for research, we should get rid of the superficial awareness of research, actively establish the awareness of problems, take problems as the core, study with problems, find the essence of problems, and pay attention to the macro-level essence behind problems. All research is problem research. Our problem research, reflective research and suspicious research are not to deny for the sake of denying, but always focus on finding, analyzing and solving problems, thinking sincerely, thinking as much as possible about how to solve problems and looking for ways to solve them. As long as all the research adheres to this thinking process, the research will proceed smoothly.
The fourth is the academic method of "version comparison method". Version comparison method is an academic research methodology summed up by Cai based on years of academic research experience, and it is also his original basic academic research method. The so-called academic achievements are often presented in the form of texts, and version comparison is a comparative study of texts on this basis. In the process of promoting the final formation of the results, the cohesion of each version has its differences. "Version comparison method" requires a macro summary of the changes in ideas and frameworks, and a micro presentation of specific details in the progressive process, including changes in wording and sentences, so as to form a complete revision chain from the original version to the final version, and at the same time draw a clear thinking plan in the whole work. This summary method helps us to find and think about problems and improve our ability to do academic work in all directions.
It is precisely because of his profound understanding of the concept of scholarship that Cai defined scholarship as "great scholarship", set his discipline field in a macro discipline vision, set it in the background of social progress, national development and industrial take-off, and emphasized the extensiveness and times of academic research. He devoted himself to cultural industry, news dissemination, radio and television research and other fields, and conducted academic research from the television level, news level and even the whole cultural field level. He has published Introduction to Cultural Industry, Comparative Cases of Cultural Industry, Television Culture Strategy, Film and Television Communication and Popular Culture, A Tale of Two Cities in a Hundred Years-Chengdu and Chongqing Urban Culture and Media, Radio and Television Journalism, Media Competition Theory, Copyright Prospering the City: Exploring the Road to a Modern Garden City in the World, and Television.
In 2002, Cai changed from "talking to westerners" to "talking to westerners", and created an "architectural school" that he thought was more valuable. Of course, the foundation of this "construction school" is still criticism, which is based on criticizing and surpassing the "criticism school", but it is not limited to criticism, and its purpose of criticism is to eventually lead to construction. The "Constructivism School" insists on exploring well-intentioned and constructive methodology on the basis of criticism, thus contributing to the solution of practical problems and the real deepening of academics. It is under the guidance of such an academic train of thought that Cai put forward a series of academic viewpoints with pioneering discipline. In the field of communication, Cai took the lead in putting forward the academic proposition of "regional communication", introducing the method of regional analysis into communication research, and taking the communication activities and laws in a specific communication field as the research object to conduct personality research and particularity research; In the field of cultural industry, Cai took the lead in putting forward the academic proposition of building a "comparative cultural industry", and published the first book "Comparative Cases of Cultural Industry" in China on June 5+February, 2009. He began to comprehensively sort out and systematically study the comparative cases of cultural industry, compared the experiences and lessons of theoretical and practical development of international, regional and departmental cultural industries in detail, and put forward more new ideas and ideas. From the original 100 pairs of cases, the book selects the most vivid, typical and comparable 24 pairs of cases for comparison, among which there are many cases that have aroused widespread concern and controversy in society, such as "Flowers inside the wall, fragrance outside the wall-a comparison of the development of cultural resources of" Mulan "between China and the United States", "Similar ideas, different endings-a comparison of the success or failure of Chengdu and Shenzhen World Theme Parks" and "China" Let people face the problem directly and think deeply in the dispute. In addition, theories such as "Special Zone of Cultural Industry", "Moving Culture to Capital", "Moving Culture Industry" and "China-South Asia-ASEAN Cultural Trade System" have been initiated, which have aroused extensive discussions in academic circles.
In 2008, he was keenly aware of the opportunity of the financial crisis for the development of cultural industries, put forward the viewpoint of "taking all changes as opportunities", and published nearly 30 papers on the financial crisis and cultural industries, media industries, radio and television industries, publishing industries and cultural industrial parks, which were fully affirmed by the Ministry of Culture, Publicity Department of the Communist Party of China and other central ministries and commissions. Subsequently, the Cultural Industry Research Center of Sichuan University was invited to submit a research report on the development of China's cultural industry under the background of the financial crisis to the Ministry of Culture, and a research report on "Proactive, Turning Crisis into Opportunity, Promoting the Construction of a Modern Civilized Power"-Preliminary Suggestions on Strategic Measures to Deal with the Financial Crisis in the Cultural Field "to Publicity Department of the Communist Party of China, and the opportunities of China's cultural industry under the international financial crisis. The necessity, feasibility and preliminary suggestions for the cultural industry to enter the national follow-up industrial adjustment and revitalization plan, as well as the investigation report "China's Cultural Industry under the Financial Crisis" provided to Guangming Daily (Guangming Daily, June 2009, 65438+1October, 65438 full edition). Finally, with the joint efforts of relevant leaders and colleagues in academic and industrial circles across the country, the Cultural Industry Revitalization Plan was issued.
In the second half of 2009, Cai led the research on the 12th Five-Year Plan of Cultural Industry, published many articles, such as Thoughts on the 12th Five-Year Plan of Cultural Industry and Preliminary Thoughts on the 12th Five-Year Development of National Cultural Industry, and submitted a research report on the 12th Five-Year Plan with high specifications and high level from a high starting point of the times to Publicity Department of the Communist Party of China. It is pointed out that it is necessary to issue a national special plan for the development of cultural industry during the Twelfth Five-Year Plan, which is linked with the revitalization plan of cultural industry, so as to consolidate the policy effect of the revitalization plan of cultural industry and establish a long-term mechanism to deal with the financial crisis. At the same time, in this process, the cultural industry policy was deeply studied, and related research reports such as Opportunities, Challenges and Countermeasures of Cultural Industry in China were submitted to Publicity Department of the Communist Party of China. Guangming Daily once again published Cai's related article "Cultural Industry: Breaking the Ice and Sailing the Spring", which aroused widespread concern in the society and played a certain theoretical guiding role in the formulation of the "Twelfth Five-Year Plan" for the cultural industry.