Yes The research on the value creation mechanism of digital brand community, with Professor Wang Mansi, a teacher of the School of Management, as the first author and Dr. Zhou Xiang as the communication author, is based on the perspective of experience-oriented logic. Nankai University, referred to as Nankai for short, is a key comprehensive university located in Tianjin, directly under the Ministry of Education of People's Republic of China (PRC). It is the key construction university of National 2 1 1 Project and 985 Project. It is also a national first-class construction university. Nankai School originated from Yan's family school.