(2) Enterprises need to identify their own intellectual capital stock. Generally speaking, intellectual capital consists of human capital+structural capital+customer capital.
(3) At present, the domestic research on intellectual capital and enterprise intellectual capital management strategy is still in its infancy, and the research potential is still great.
Problems and Countermeasures of Brand Extension
[Hint] (1) Today, with the rapid development of market economy, the diversification of enterprises is constantly expanding, and brand extension (brand expansion behavior) is increasingly adopted by enterprises, but its advantages and disadvantages need to be objectively evaluated.
(2) Through empirical analysis, it is pointed out that irrational problems generally exist in brand extension.
(3) It is necessary to discuss the benefits, risks, causes and effective countermeasures of brand extension.
13, overcoming the phenomenon of "cloning companies"
[Hint ]( 1) Empirical research shows that in recent years, employees of many enterprises "cloned" strategic resources such as products, management models and sales channels of the original company, which caused huge losses to the original company.
(2) Explore the countermeasures (three lines of defense) that enterprises should take to overcome the phenomenon of "cloning companies".
14, large enterprise organizational process design
【 Hint 】 (1) Investigating a large enterprise, the empirical analysis shows that its organizational structure is complex and the organizational cost of enterprise operation is high.
(2) Point out the disadvantages of strengthening the division of labor, and put forward the idea or scheme of re-designing the organization according to the principle of "consistent management".
(3) Explain how to design the operation organization process according to the "new information concept" and change the routine of organization operation.
15, Value Chain Design of Multinational Operation
[Hint ]( 1) Porter's point of view: "Value lies in broader economic activities". Transnational operation makes the business space of enterprises broader, or the value chain can be arranged in a larger space.
(2) Based on the empirical analysis of multinational enterprises' business activities, the general principles and guidelines for optimizing the value chain from beginning to end in enterprise processes are put forward.
16, value chain analysis in industrial chain
[Hint] (1) The value growth of an enterprise also depends on the contribution of its industrial chain.
(2) How does an industrial chain generate value? (Or, how is its economy realized? )
(3) Analyze the specific industrial chain and confirm its standardized economy and economies of scale.
17, industrial analysis and enterprise countermeasures after the death of black household appliances
(Hint) (1) Take the color TV industry as an example, and analyze its industry, such as: the contradiction between market supply and demand, the utilization rate of production resources, the division of market share, the analysis of barriers to entry and movement, the sensitivity of market exit mechanism, the threat of substitutes, the threat of foreign-funded enterprises, the development trend of competitive advantage, and the uneconomical reasons of the industry.
(2) Analyze the threats and opportunities faced by this industry after death.
(3) Carry out SWOT analysis on domestic leading enterprises in this industry after their death and design corresponding strategic countermeasures, such as: whether to continue to fight price war or value war, whether to continue to penetrate the domestic market or move the target market abroad, whether to continue to concentrate resources or disperse or transfer resources, and so on.
18, Discussion on Enterprise Competitiveness
[Hint] The application purpose of enterprise competitiveness research is to prompt the reasons for the success or failure of enterprise management and explore some laws in the process of enterprise competition. Its main research contents include: the definition of enterprise competitiveness; Factors that determine and affect the competitiveness of enterprises; Analysis method of enterprise competitiveness; The present situation of enterprise competitiveness in China; International comparison of comprehensive competitiveness of enterprises; Development and protection of enterprise competitiveness.
19, the guarantee of China's economic security under the new situation
[Hint] The development of open economy, the development of Internet economy, China's accession to the WTO, the introduction of cross-border M&A investment, and the operation in accordance with international practices are all new situations in the process of China's economic development, resulting in corresponding security problems. Therefore, it is necessary to reconstruct the national economic security concept and establish new security concepts and security countermeasures.
20, the influence of network economy on modern enterprises
[Hint] Due to the revolutionary leap of computer and information technology, the trading advantage of e-commerce and the objective need to realize the optimal allocation of global resources, the network economy has risen rapidly around the world and has had a far-reaching impact on modern enterprises. This topic can include: the influence of network economy on the growth model of enterprises; Influence on enterprise management mode; Influence on enterprise production organization mode; Influence on the internal mechanism and management of enterprises; Influence on enterprise organizational structure.
2 1, on enterprise strategic alliance
[Hint] Since the 1980s, under the strong competitive pressure, western enterprises, especially multinational companies, have begun to make strategic adjustments to the competitive relationship of enterprises, from antagonistic competition to large-scale cooperative competition. Among them, one of the most important forms of cooperation and competition is the establishment of enterprise strategic alliance. We can consider studying this from the following aspects: the theoretical basis of the formation of enterprise strategic alliance; The role of enterprise strategic alliance in improving economic efficiency and promoting technological innovation: the significance of enterprise strategic alliance to enterprise reorganization, integration and cooperative innovation in China.
22. Capitalization of human resources-a new requirement of human resource management.
[Hint] The reason why resources become capital is determined by two different resource pricing methods. One is the direct pricing of resources, the other is the indirect pricing of resources, and the indirectly priced resources are capital. Human resources are also valuable resources, and the indirect pricing of human resources is the capitalization of human resources, which puts forward new requirements for human resources management. How to realize the capitalization of human resources and its existing problems is a new topic to be solved urgently.
23. Discussion on the Western Development
[Hint] The western development is an important decision of China facing the new century, which has far-reaching strategic significance. People have fully discussed this problem. China's entry into WTO can be said to have brought new development opportunities to the west. How to seize the opportunity and realize the leap-forward development of the western region is a problem that needs to be studied.
24. Cross-cultural management of enterprises
[Hint] After China's accession to the WTO, more and more multinational companies will enter China, and more and more domestic enterprises will seek development through joint ventures with foreign enterprises. These enterprises will face the friction caused by the different cultural backgrounds of their members. This kind of friction exists objectively and is often the root cause of management failure. Therefore, cross-cultural management has attracted people's attention day by day.
25. On the implementation of the stock option system.
[Hint] Stock option means that the operator has the right to buy a certain number of shares of the enterprise at a predetermined price within the period agreed with the owner of the enterprise assets (such as 3-5 years). Within the agreed period, if the operator manages it properly, the company's performance will increase and the stock price will rise accordingly. Operators can earn the difference between the buying price and the selling price by buying shares at a pre-agreed price and selling them in the stock market. Stock option arose in the United States in 1980s, and has been widely used as an important long-term incentive measure. Its main research contents include: the meaning of stock option; The significance of implementing the stock option system; Problems in the pilot of China's stock option system: countermeasures to improve China's stock option system.
26, how to deal with the opportunities and challenges of "globalization"
[Hint] At present, the WTO has more than 130 members, and its total foreign trade accounts for more than 90% of the total world trade. WTO is a "double-edged sword". China's accession to the WTO can be described as both opportunities and challenges. How to deal with the opportunities and challenges brought by the world is an urgent problem for enterprises. Its main contents include: correctly understanding the opportunities and challenges of enterprises' entry into WTO; Countermeasures for enterprises to meet the challenge of entering WTO.
27. All-round thinking on diversification strategy.
[Hint] Diversification strategy refers to the business strategy that an enterprise simultaneously produces and provides two or more products or services with different basic economic uses. Diversification strategy was first put forward by Ansoff, a famous product market strategist, in 1950s. Since then, especially in the 1970s, diversification strategy has been all the rage, and enterprises all over the world are scrambling to adopt it. How to implement the strategy of moderate diversification is a matter of great concern to some large enterprises in China. Its main research contents are: the emergence and development of diversified management strategy; Motivation of enterprises to implement diversification strategy; Problems that enterprises should pay attention to when implementing diversification strategy.
28. Virtual enterprise
[Hint] In today's world, science and technology are developing rapidly, and consumer demand is changing with each passing day. In the era of economic globalization and networking, enterprises can be invincible in the fierce market competition only by keenly grasping the pulse of the market and establishing a highly flexible and dynamic organizational form that meets the requirements of the times. The appearance of virtual enterprise provides a brand-new expansion space for economic development. Therefore, some people call it "a new enterprise revolution that is brewing" and "the great expansion of company boundaries to an intangible space". The so-called virtual enterprise refers to an open organizational form in which enterprises focus on their own superior products or brands under the condition of limited resources and connect several small enterprises or workshops with different scales and expertise through information networks and rapid transportation systems. Its main research contents are: the meaning and characteristics of virtual enterprise; Types of virtual enterprises; Several problems that should be paid attention to in the successful operation of virtual enterprises.
29, the core competitiveness of enterprises
[Hint] Core competence, also known as core competence or core expertise, is a unique internal capability resource of enterprises, which can bring special effects to consumers and make enterprises have a competitive advantage in a certain market for a long time. The central idea and basic principle put forward by enterprise core competitiveness is one of the most valuable achievements of enterprise strategy theory so far. Since 1980s, the relationship between unique competitiveness, core skills and strategies, industrial development and enterprise performance has been the focus of research. The core competitiveness of enterprises can not only explain why successful enterprises maintain their long-term competitive advantage, but also point out a successful road for the development of enterprises in China. Its main research contents are: the meaning and characteristics of core competitiveness; Identification of core competitiveness; Cultivation of core competitiveness.