O2o takeaway is the demand of catering industry for more subdivided value under the o2o trend. O2o take-out includes information channel, payment channel and logistics channel. As a channel, o2o allows consumers to gather on one screen and choose restaurants around them, which greatly improves the diversity of shopping and choice. For businesses, it is to make themselves invisible. Consumers who haven't seen it can see the information of merchants and commodities on one screen, providing the exposure of merchants. Users can choose their favorite dishes on the take-away platform through their mobile phones, and after paying through the online payment mode, they can wait for food delivery, saving a lot of time to buy food and cook, which is very suitable for the needs of contemporary social development. For the catering back-end o2o. The project includes business chain, mainly including platform mode and self-operated mode.

The characteristics of take-away o2o. According to the data:

In 20021year, the catering market will reach more than 400 million, which shows that the catering market is huge. These data show the prospect of the domestic catering market. With the deepening of the Internet era, the market scale of catering o2o will continue to expand. Looking around life, more and more students and work rents are inseparable from take-out, which has become an indispensable part of their catering life.

Many factors make their dependence on foreign sales gradually increase:

1, take-out is irreplaceable. Convenience is the reason why many consumers choose take-away delivery. Just click on the phone and you can wait for the food to arrive, which is very convenient. The current take-away o2o platform continuously collects consumers' eating habits and delivery locations, conducts big data analysis and calculates the best match between them, which can greatly reduce the time for users to wait for take-away delivery and improve the efficiency and quality of delivery.

2. [The psychological needs of consumers. The data shows that the take-away consumer groups have spread from students to office workers, and even the daily meals of some families, which just shows that it is precisely because of the social attributes of consumers' otaku and otaku that the explosive expansion of the o2o take-away industry is possible.

3. Adapt to individual needs. Some personalized needs of o2o take-out are constantly being born. For customers with special needs, such as sick people, the elderly or some special items that need to have dinner at home, with the gradual intensification of market competition, personalized take-away distribution will become a competitive point for each take-away platform to establish a clear image.

Just like the appearance of take-away food, it has become a beautiful landscape in the take-away market in the form of intuitive shopping, characteristic grouping and blind box ordering. Even though new take-out platforms are constantly emerging, Heshi take-out still has its own operating model to attract consumers.