Self-employment means that workers mainly rely on their own capital, resources, information, technology, experience and other factors to start their own industries and solve the employment problem. I specially compiled the online self-employment papers for everyone, for reference only!

abstract

The appearance of Internet has provided a brand-new business activity mode for the whole world, which has triggered an upsurge of learning and practicing e-commerce. At present, many students majoring in e-commerce in technical colleges have started businesses on Taobao, but most of them are not ideal. Based on the online entrepreneurship practice teaching of e-commerce major in higher vocational colleges, this paper probes into the significance of online entrepreneurship practice teaching, analyzes some problems existing in the current online entrepreneurship practice teaching in higher vocational colleges, and explores a new teaching mode combining online entrepreneurship practice teaching with students' self-employment.

key word

Network entrepreneurship; Technical college; Trial teaching

With the rapid development of internet technology, many changes have taken place in business applications, and online entrepreneurship has also become a hot topic in the employment choice of students in many technical colleges. Network entrepreneurship course is a compulsory course for e-commerce majors, and innovation ability is one of the abilities that technical college students need to focus on. Nowadays, the Internet and e-commerce have gradually changed people's consumption behavior. Through the study of online entrepreneurship course, students' entrepreneurial practice ability and innovative consciousness are cultivated, and good conditions are created for students to start their own businesses at school and find jobs after graduation.

1, Overview of Network Entrepreneurship

Online entrepreneurship is a complicated process, involving network operators themselves, network consumers, manufacturers or upstream suppliers, third-party logistics, electronic payment, transfer and so on. Whether you are opening an online store or doing WeChat business, information, funds and commodities are indispensable. With the rapid development of the mobile Internet market, there are two new modes of online entrepreneurship: the entrepreneurial mode based on mobile network and the business mode of OTO.

2. The significance of online entrepreneurship practice teaching in higher vocational colleges.

E-commerce has a strong application, and online entrepreneurship practice teaching is an important part of e-commerce professional teaching. At present, most technical colleges adopt the mode of school-enterprise cooperation, or e-commerce enterprises teach on campus, but students are allowed to visit the action process of e-commerce enterprises, but these do not allow students to participate in the actual operation of enterprises, so that students can neither improve their practical ability nor learn professional skills in depth. Technical colleges are comprehensive vocational training bases integrating vocational and technical education and vocational training. For students majoring in e-commerce, online entrepreneurship practice teaching can not only cultivate students' innovative spirit and creative ability, but also encourage students to engage in various types of jobs after graduation, which relieves the employment pressure of society and enhances students' own value.

3. Problems in online entrepreneurship practice teaching in higher vocational colleges.

3. 1 Lack of professional teachers.

At present, most teachers of network entrepreneurship in technical colleges are basically teachers of e-commerce. Only a few of these teachers are specialized courses, and most of them are other similar majors. First of all, these young teachers are rich in theoretical knowledge, but they have no practical experience in online entrepreneurship teaching, so it is difficult to explain the practical problems in online entrepreneurship in detail. Secondly, they don't understand the market and lack entrepreneurial experience, so it is inevitable that they will fall into an armchair strategist's predicament.

3.2 Online entrepreneurship theory and practice can not be effectively combined.

There is an embarrassing phenomenon of "learning more and learning less" in the cultivation of students majoring in e-commerce in technical colleges. Most online entrepreneurship courses are only implemented from some theoretical knowledge of e-commerce and teaching software, which is seriously out of touch with reality. The students' study is only in the classroom, and they don't know where to start a business, how to start a business, what to do in the enterprise, or even how to do it.

3.3 Students' entrepreneurial awareness is not strong.

Most students in technical colleges are only children and are self-centered. They don't have enough courage to start a business, have no clear goals for their future work and life, are highly dependent on everything and lack initiative. Through a survey of more than 6,000 students in the whole school, 10% students are willing to start an online business, 50% students think that online business is too risky, 22% students think that it will take at least a few years to start an online business, and 18% students say that they will not consider online business.

3.4 Students lack professional knowledge.

Students in technical colleges have a low starting point. Students are generally inattentive in class, indifferent and bored with learning, and bored with classroom learning. Students don't preview before class, don't listen carefully in class, don't take notes, don't review after class, and memorize things before exams. Therefore, it is difficult to learn e-commerce knowledge systematically and comprehensively.

4. The implementation of online entrepreneurship practice teaching in higher vocational colleges.

4. 1 Improve the teaching staff.

First of all, to change teachers' educational concept, we should pay attention to stimulating students' innovative spirit and practical ability; Encourage professional teachers to exercise in enterprises, accumulate practical experience and improve practical teaching ability. Secondly, online entrepreneurship teachers should have certain entrepreneurial experience. Only through their own actual entrepreneurship can they apply theoretical knowledge to practice and systematically and pertinently carry out online entrepreneurship practice teaching. Finally, individuals with successful online entrepreneurship experience can regularly teach students new ideas and theories they have learned from entrepreneurship.

4.2 the establishment of e-commerce entrepreneurship base.

Online entrepreneurship course emphasizes the comprehensive application ability and innovation ability in practice. In the past traditional teaching, students lacked practical exercises. Based on the starting point of cultivating modern compound talents, the establishment of e-commerce entrepreneurship base can help students combine the theoretical knowledge in textbooks with concrete practice, so that students can deepen their understanding of theoretical knowledge and master practical application skills.

4.3 clear learning objectives, enhance the awareness of online entrepreneurship.

According to the elaboration of the talent training objectives in the e-commerce talent training scheme, the online entrepreneurship learning objectives are defined. Entrepreneurship is a challenging social activity and an all-round test of the entrepreneur's own wisdom, ability, courage and courage.

4.4 Improve the teaching design of online entrepreneurship practice and improve students' professional knowledge.

Compared with the traditional entrepreneurial model, online entrepreneurship is more suitable for technical college students to start their own businesses. The internet has created many successful entrepreneurial miracles, and also inspired those students who have the will to start a business but have not yet practiced it. In the process of carrying out online entrepreneurship practice teaching, students should focus on online entrepreneurship, supplemented by teachers' guidance, and systematically study online entrepreneurship courses.

(1) Write the overall plan of network entrepreneurship.

The overall planning of network entrepreneurship refers to students' overall conception of their own entrepreneurship in the early stage of entrepreneurship, and makes detailed planning on the development prospect, development goal, shop introduction, development strategy, market analysis, product promotion, financial analysis, specific marketing strategy and expected income of entrepreneurship. Students should decide what forms, means and projects they choose according to their actual situation, and then make detailed plans for online entrepreneurship.

(2) Choose the online entrepreneurship platform and implement online entrepreneurship.

Using the third-party e-commerce platform to open a shop is the most widely accepted way of starting a business. At present, most of the entrepreneurial platforms available to students are Taobao, JD.COM Mall, Yi Bei, Amazon China, Paipai and WeChat. Students can choose their own entrepreneurial platform and implement online entrepreneurship according to their own products and marketing strategies.

(3) Improve the assessment mechanism of online entrepreneurship practice teaching.

In order to achieve the teaching goal and improve the quality of online entrepreneurship practice teaching, a perfect online entrepreneurship practice teaching evaluation system can fully mobilize the enthusiasm of students for online entrepreneurship. In the whole evaluation process, we should organically combine all aspects of online entrepreneurship with various factors that affect the quality of practical teaching. We should not only pay attention to the fact teacher's evaluation of students' entrepreneurship, but also pay attention to students' self-evaluation, students' mutual evaluation and evaluations from customers and netizens. The specific evaluation is as follows: comprehensive evaluation of students = self-evaluation of students ×40%+ evaluation of teachers ×40%+ mutual evaluation of students ×20%, in which self-evaluation of students, evaluation of teachers and mutual evaluation of students are scored according to table 1.

To sum up, through the combination of online entrepreneurship theory and practice, students' entrepreneurial enthusiasm can be fully mobilized, and the knowledge and experience of online entrepreneurship can be accumulated to achieve the purpose of applying what they have learned. Online entrepreneurship practice teaching is still in the primary stage, and many problems in the teaching process need to be explored continuously in actual entrepreneurship. Various practical teaching methods should be adopted to enrich classroom teaching and cultivate applied talents with both professional knowledge and skills of e-commerce.

refer to

[1] Luo Jing, Liu Dongyan. Research on the reform of online entrepreneurship practice teaching based on applied e-commerce specialty [J]. China Market, 20 15(28)

[2] Liu Huamei. Analysis on the teaching method of combining e-commerce practice teaching with college students' online entrepreneurship practice [J]. E-commerce, 20 15(4)

[3] Yang Fangling. A new idea of entrepreneurship education in secondary vocational schools —— Discussion on the practical teaching of "online shop opening" for secondary vocational students [J]. Times Education, 20 14( 10)

[4] Liao On the role of online entrepreneurship in the practical teaching of e-commerce major in higher vocational colleges [J]. User World Cloud Education, 20 14(3)

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