China is the first country to use jade in the world, and it has been used for the longest time. It is known as the "Jade Country". After thousands of years of inheritance and development, jade has gone through the development process of "material-god-man-man", from ancient prehistoric times, the strength of Zhuo Ya and Fang Hao, Qin and Han Dynasties, and further developed to the exquisiteness, breadth and depth of Ming and Qing Dynasties. Different products of different times and different ideas, in a long period of time, completed each other, learned from each other, and finally flowed to the river, which is a way of getting rich and dazzling together.

Since the Qing Dynasty, jade articles began to appear in large numbers and affected overseas. For this reason, as a jade in Chinese jade culture, the unique jade has become a kind of display. The color of jadeite is in line with the aesthetics of China's philosophy and traditional culture in terms of chemical and physical properties. Jade is not only a material product, so it is a spiritual product.

Early jade jewelry was rich in design elements, and its forms of expression also continued the jade and metal forming technology.

This reflects that the aesthetic thought of early jade jewelry design is in line with the traditional auspicious culture of China and has become an eternal fashion for people.

However, with the changes of the times, jade jewelry design presents a diversified trend. The blending of eastern and western cultures, the diversity of aesthetics, the diversity and scarcity of materials make the expression forms of jade jewelry design diversified: the diversity of materials, the diversity of modeling and so on. Jewelry. This shows that modern people have higher and higher requirements for jade design.

Due to the unique characteristics of jadeite, such as the diversity of materials and the scarcity of resources, people prefer to express their favorite jadeite in a perfect image through unique design. Therefore, the natural jade jewelry industry has become a unique one, occupying the traditional and fashionable jewelry market. This paper attempts to look forward to the future of jade by introducing the development and expression reasons of early and modern jade jewelry design, which will shine brilliantly in the jewelry market. In the near future, jade will certainly decorate everyone's life with her beauty and unique spirit and enhance everyone's taste.

[Keywords:] jade jewelry design market diversification