Flowers are round, judging the fact of a natural thing, not influenced by personal feelings and values. This judgment will be recognized by everyone.
The beauty of flowers is an aesthetic judgment, which is related to personal aesthetic taste and aesthetic value standards. Beauty is not a fact, but a subjective product.
Not exactly the same. Aesthetics is a discipline that studies aesthetic phenomena and laws, which embodies the aesthetic value associated with people's feelings and emotional experiences. The "beauty" in wine is the feeling and experience that can bring certain aesthetic feeling to the subject, which is similar to the beauty in aesthetics, but the specific connotation is slightly different.
1, the beauty of harmony, the ancient western academic school believes that beauty lies in harmony, and harmony comes from order, order comes from proportion, and proportion comes from measurement.
2, the unity of beauty and goodness, ancient China and the West agreed that things have a certain functional purpose in beauty, Socrates believed that beauty is not the absolute attribute of things, it depends on the purpose of things.
3. Skills are interlinked, and the two categories of technology and art are historic. Aristotle regards technology as the wisdom of production; Zhuangzi believes that artistic production needs skill and technology.
1, explaining function and design aesthetics is helpful for design history to deepen its understanding of design history and design principles from the perspective of design aesthetics. As a part of the whole psychological function, human's sensory ability is a blend of thinking and reason. Only by understanding design aesthetics can we improve our own aesthetics.
2. Value-oriented, the theory of design aesthetics involves the unity of truth, goodness and beauty, which contributes to people's free and all-round development and social harmony and progress. At the same time, brand culture also needs the values of truth, goodness and beauty to guide it, so as to have the right direction.
3. Enlightenment to practice, practice without theory is blind, and design aesthetics can provide knowledge of practical goals, effects and methods for related practices, and open the door of thought for practical exploration. Bauhaus advocates the product design logic of following function in form, attaches importance to the standardization of mechanical technology and industry, and properly considers commercial factors, which makes it attract worldwide attention in the design and development of modern products.
4. The function of reflection and criticism. Design aesthetics can analyze and reflect on design concept, design process and design effect, sum up experience and expect to surpass reality.
The above four questions and answers summarize the disciplinary nature of design aesthetics, the similarities between Chinese and western ancient aesthetic thoughts, and why we should study design aesthetics. Chapter one ends.